Manager, Media Analytics

Bav Group México; Cleveland (OH); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Hybrid work model (4 office days/week)

Job summary

WPP (VML) in Cleveland is seeking a Senior Manager, Media Analytics to transform campaign data into actionable insights. The role focuses on analyzing performance data, telling data-driven stories, and maintaining the Google Sheets ecosystem central to campaign creation and management.

You will leverage Data Studio dashboards to drive performance analysis and collaborate with media and client teams to embed insights into strategies with a strong communication backbone for both technical and

Qualifications

• 3+ years of experience in analytics, preferably in advertising.
• Ability to extract insights and translate complex information into clear, concise, and actionable recommendations.
• Excellent communication and presentation skills, with the ability to tailor communication style to different audiences.

Responsibilities

• Collaborate with media and client engagement teams to ensure data-driven insights are integrated into campaign strategies and execution.
• Analyze campaign performance data within Data Studio and other data sources to identify trends, patterns, and opportunities for optimization.
• Develop narratives based on data analysis to communicate findings and recommendations to both technical and non-technical audiences, including client presentations.
• Proactively identify potential test and learn opportunities based on data insights and formulate hypotheses for experimentation.
• Maintain and update the Google Sheets ecosystem, ensuring data accuracy and efficient workflow for campaign management.
• Contribute to the development and refinement of data activation processes and best practices.
• Stay up to date on industry trends and best practices in data analysis, visualization, and activation.

Skills

Analytical thinking

Data storytelling

Excel advanced formulas

Tableau / Data Studio

Communication skills

Team collaboration

Tools

Tableau

Data Studio

Google Sheets

Job description

Who We Are Looking For

Our Media Analytics team is a dynamic group of innovators specializing in transforming raw data into actionable insights that drive business growth for our clients. We collaborate closely with media activation and account management teams, acting as a bridge between data and decision-making. We're passionate about finding new and innovative ways to leverage data, improve processes, and deliver exceptional results. If you're a self-starter who thrives in a fast-paced, collaborative environment and is eager to make a real impact, this is the team for you.

The Senior Manager, Media Analytics plays a critical role in analyzing campaign performance data, extracting key insights, and presenting findings to both internal teams and clients. This role requires a strong analytical mind, excellent communication skills, and a passion for data-driven storytelling. You will be responsible for maintaining and updating our Google Sheets ecosystem, which is central to our campaign creation and management process. You will also leverage Data Studio dashboards as a primary data source for performance analysis.

What You’ll Do

• Collaborate closely with media and client engagement teams to ensure data-driven insights are integrated into campaign strategies and execution.


• Analyze campaign performance data within Data Studio (formerly known as Looker) and other data sources to identify trends, patterns, and opportunities for optimization.


• Develop compelling narratives based on data analysis to communicate findings and recommendations effectively to both technical and non-technical audiences, including client presentations.


• Proactively identify potential test and learn opportunities based on data insights and formulate hypotheses for experimentation.


• Maintain and update the Google Sheets ecosystem, ensuring data accuracy and efficient workflow for campaign management. This includes building and updating formulas within Google Sheets to adapt to evolving business needs.


• Contribute to the development and refinement of data activation processes and best practices.


• Stay up to date on industry trends and best practices in data analysis, visualization, and activation.

Who You Are

• Intellectual curiosity and a proactive approach to problem-solving.


• Strong attention to detail and a commitment to data accuracy.


• Ability to work independently and as part of a team in a fast-paced environment.


• A passion for innovation and a desire to contribute to a growing team.

What You’ll Need

• 3+years of experience in an analytics role, preferably within the advertising industry


• Proven ability to extract insights from data and translate complex information into clear, concise, and actionable recommendations.


• Excellent communication and presentation skills, with the ability to tailor communication style to different audiences.


• Strong proficiency in Excel, including advanced formulas and data manipulation techniques.


• Experience with Tableau and/or Data Studio (creating and modifying dashboards, calculations) is strongly preferred.


• Experience with Google Sheets, including building and updating formulas, is a nice to have.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information,please visit www.vml.com, andfollowalong on Instagram,LinkedIn, andX.