Manager, MarTech Operations

Femtech Insider Ltd.; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

A leading health and wellness platform is seeking a MarTech Operations manager to optimize technology for lifecycle marketing programs. This role involves collaboration across teams and ownership of CRM processes and campaigns. Preferred candidates have 3+ years in B2C marketing automation with Braze experience.

Benefits

Competitive salary & equity compensation

Unlimited PTO and mental health days

Comprehensive health benefits

401k benefits with employer matching

Qualifications

• 3+ years' experience in B2C/DTC industries.
• Experience working with top-tier ESPs; Braze experience strongly preferred.
• Understanding of event-based triggers and customer actions.

Responsibilities

• Own CRM QA, platform maintenance, and execute high-priority campaigns.
• Monitor marketing journeys ensuring operational health and rapid resolution.
• Partner with lifecycle managers and data teams for robust campaign setups.

Skills

B2C/DTC marketing automation expertise

SQL proficiency

Experience with email/SMS/push channels

Collaboration across multiple teams

Tools

Braze

Job description

Overview

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health and wellness challenges and innovating on our solutions, we’re making better health outcomes easier to achieve.

Hims & Hers is a public company, traded on the NYSE under the ticker symbol HIMS. For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit the company-careers pages for more details.

About the Role

This is a unique opportunity to make a direct impact on the Hims & Hers customer journey by enabling and optimizing the technology that powers our lifecycle marketing programs. As MarTech Operations manager, you’ll be a power user of our marketing automation platform and play a critical role in building, scaling, and optimizing sophisticated customer journeys across multiple channels—including email, SMS, push, web, and in-app—and supporting expansion into emerging channels like direct mail.

In this technical and collaborative role, you’ll own discovery, documentation, development, QA, monitoring, reporting, and troubleshooting for complex, data-driven lifecycle programs. You’ll also partner closely with product and engineering teams to design, request, and troubleshoot technical data streams that enable seamless, personalized customer experiences.

You Will

• Own CRM QA, platform maintenance, and execution of high-priority campaigns, including testing and deployment.
• Monitor marketing journeys, ensuring operational health and rapid resolution of issues or failures.
• Partner with lifecycle managers and data teams to build robust and scalable journeys that deliver measurable impact.
• Contribute to platform evaluations, onboardings, and migrations to maintain a cutting-edge marketing tech stack.
• Create and refine documentation, SOPs, and training materials to enable consistency, scalability, and operational excellence.
• Uphold best practices while continuously identifying opportunities to improve operational processes and campaign efficiency.

You Have

• 3+ years’ experience in B2C/DTC industries with hands-on marketing automation expertise.
• Experience working with top-tier ESPs; Braze experience strongly preferred.
• Background in highly regulated industries (healthcare, insurance, banking) is a plus.
• Proven success executing and scaling complex, multi-channel campaigns (email/SMS/push).
• Understanding of event-based triggers, customer actions, and user profiles.
• Proficiency with SQL, Liquid templating, and conditional logic.
• Comfort working across multiple teams, platforms, and systems in a fast-paced environment.

Our Benefits

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• 401k benefits with employer matching contribution
• Offsite team retreats

We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you’re excited about this role, we encourage you to apply—even if you’re not sure if your background or experience is a perfect match.

Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with applicable fair chance laws.

It is unlawful in certain states to require or administer a lie detector test as a condition of employment. An employer who violates this law shall be subject to penalties and civil liability where applicable.

Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us for accommodations. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability.

To learn more about how we collect, use, retain, and disclose Personal Information, please visit the Global Candidate Privacy Statement.