Manager, Marketing (WHBM)

Knitwell Group; Fort Myers (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

Knitwell Group in Fort Myers, FL is seeking a Marketing Manager to drive seasonal promotions in partnership with the Director of Marketing. This role collaborates across merchandising, design, store operations, analytics and customer service to execute omni-channel campaigns and support the brand’s growth.

You will analyze performance, build briefs, manage loyalty initiatives, and ensure marketing plans stay within budget while delivering strong customer engagements and measurable results.

Qualifications

• Bachelor’s degree in Business, Marketing or related field is required; MBA preferred.
• 5+ years marketing experience with high service brands.
• Ability to interpret customer data and translate into actionable insights.
• Strong project management skills demonstrated by leading multi-channel projects.
• Excellent organizational skills with attention to data accuracy.
• Excellent verbal and written communication skills.

Responsibilities

• Support all marketing strategies in collaboration with Marketing leadership.
• Develop plans to optimize and enhance seasonal promotional programs.
• Create and manage Omni briefs to support marketing strategies.
• Serve as the customer filter for marketing communications.
• Partner with Customer Research to deliver insights for strategy.
• Provide input on merchandise strategies and consumer benefits.
• Support campaigns to reduce churn and improve loyalty.
• Collaborate with cross-functional teams to execute marketing tactics.
• Work with Marketing Analytics to analyze strategy effectiveness.
• Ensure spend aligns with monthly and annual budget.
• May manage the Loyalty program and retention initiatives.

Skills

Data analysis

Project management

Organizational skills

Communication

Education

Bachelor’s Degree in Business, Marketing or related field

MBA preferred

Job description

About us

Built on the foundation of fashion’s most iconic color contrast – White + Black – WHBM inspires independent women to embrace their power and femininity through modern yet timeless styles. We’re proud to be a place for passionate people to learn, grow, and build empowered careers.

POSITION OBJECTIVE:

In partnership with Director of Marketing, this position is responsible for driving and supporting seasonal promotional strategies. This role is highly collaborative and cross-functional, with dependencies on other members of the marketing team, as well as merchandising, design, store operations/communications, data analytics and customer service. This position will have Omni channel responsibilities, if applicable, as well as support marketing strategy performance against operating plans to achieve financial business objectives and practices.

FUNCTIONAL RESPONSIBILITIES:

• In partnership with Marketing leadership, works to support all marketing strategies, short term and long term.
• In partnership with cross functional teams, develops a plan to continually optimize and enhance the brand’s seasonal promotional programs.
• Creates and manages Omni briefs to support marketing strategies.
• Functions as the customer filter for marketing communications.
• Partners with Customer Research dept. and deliver insights to help develop marketing strategies.
• Provides input on annual and seasonal merchandise strategies; assesses strategies and articulates the consumer benefits they provide.
• Supports marketing strategies to retain and grow customers.
• Supports new marketing campaigns and programs that reinforce our value proposition across the customer life cycle to reduce customer churn, increase loyalty and improve the customer experience.
• Works closely with brand partners to develop a deep understanding of our customer and apply them to marketing tactics.
• Builds collaborative working relationships with cross functional teams to facilitate support of marketing strategy.
• Partner with Marketing Analytics team to analyze strategy effectiveness and share the insights and analysis with business partners.
• Supports promotional testing across all customer touch points to continuously improve customer growth, retention and lifetime value.
• Creates hindsight materials to inform cross functional teams during seasonal planning
• Works closely with Financial partners to ensure spend is within monthly and annual budget.
• May manage the Loyalty program including but not limited to; Manage and optimize the loyalty and retention plan for the brand ensuring financial objectives are achieved.

QUALIFICATIONS:

• Bachelor’s Degree in Business, Marketing or related field required; MBA preferred
• 5+ years’ related marketing experience with high service brands
• Demonstrated ability to interpret customer data and research into insights that lead to business actions
• Strong project management skills demonstrated by developing, leading, and delivering complex, multi-channel projects
• Excellent organizational skills with attention to detail and accuracy of data
• Excellent communication skills, verbal, and written, ability to make complex analytics and business challenges into simple stories.

This position may be found in multiple brands. Some duties may vary from brand to brand.

#LI-CS4

Location:

Corporate FAS Retail Services - Fort Myers, FL 33928

Position Type:

Regular/Full time

Equal Employment Opportunity

The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate’s qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact [e-mail]. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business.The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation.