Associate Manager, Social Media

White House Black Market; Fort Myers (FL); On-site; USD 50,000 - 75,000; Full time

Job summary

White House Black Market seeks a social media and influencer coordinator to support the evolving strategy and align with marketing and creative teams.

You will manage editorial calendars, run campaigns, posts, and updates across platforms, and monitor influencer activity with regular management reports.

A BS in Marketing/PR/Communications and 3+ years in PR or digital media are preferred, with strong writing, planning, and office-tool proficiency.

Qualifications

• BS in Marketing/PR/Communications or related field required
• 3+ years’ experience in Public Relations, social media, or communications preferred
• Strong writing, media relations, verbal communication and time management skills
• Familiarity with digital media platforms and social content creation tools

Responsibilities

• Supports identification of business opportunities within social media sphere.
• Coordinates with marketing and creative teams to align goals and ensure content programs are implemented smoothly.
• Maintains editorial content calendars and implements campaigns, posts, updates, across platforms.
• Manages brand pages on Facebook, Instagram, YouTube, Twitter, Pinterest and TikTok.
• Supports influencer collaborations and content creation (Reels, behind-the-scenes, Lives).
• Executes paid campaigns with influencers and tracks performance reports for management.

Skills

Writing

Media relations

Verbal communication

Time management

Interpersonal skills

Organizing & planning

Confidentiality

Multi-tasking

Education

BS in Marketing/PR/Communications or related field

Tools

Outlook

Excel

Word

PowerPoint

Job description

About Us

Built on the foundation of fashion’s most iconic color contrast – White + Black – WHBM inspires independent women to embrace their power and femininity through modern yet timeless styles. We’re proud to be a place for passionate people to learn, grow, and build empowered careers.

Position Objective

This position is responsible for supporting the ongoing and evolving Social Media and Influencers strategy. In doing so, this role supports the corporate and brand objectives through coordination with the cross functional teams; will also support to develop a business vision for influencers and social media and identify opportunities and important trends.

Functional Responsibilities

• Assists in identifying and evaluating business opportunities and implementing programming within social media sphere.
• Assists with coordinating with marketing and creative teams to align goals and ensure smooth and timely implementation of content programs.
• Supports the coordination with internal teams to create editorial content calendars as well as implement campaigns, posts, updates, etc. for social media platforms.
• Assists with the managing and maintaining of brand pages on consumer social networking sites such as Facebook, Instagram, YouTube, Twitter, Pinterest and TikTok.
• Collaborates and supports creative and social selling teams on social media content creation such as Reels, behind-the-scenes photos/videos, Lives etc.
• Implements tactical social media initiatives, such as sweepstakes & giveaways, for customer acquisition and retention as well as monitors initiatives.
• Tracks and monitors the success of influencer and social media initiatives and provide reports to management.
• Executes monthly paid campaigns by developing brand content with multiple influencers
• Assists with identifying key influencers (micro and macro); helping to cultivate influencer relationships and enhance paid and organic digital campaigns.
• Responsible for influencer promo pitches and giftings
• Assists in fulfillment of influencer product orders and samples
• Educates internal partners and colleagues about social media and influencers, specifically around new trends and best practices.
• Develops and maintains strong relationships with internal and external affiliate marketing partners, including rewardStyle and Shopstyle
• Facilitates brand responses to customer inquires and comments in partnership with the Customer Service team.
• Other duties as assigned.

Qualifications

• BS Degree, Marketing, PR, Communications or similar field required
• 3+ years’ experience in Public Relations, social media, or communications strongly preferred
• Strong writing, media relations, verbal communication and time management skills
• Computer proficiency in Outlook, Excel, Word, Windows XP, and PowerPoint
• Familiarity with digital media (video and photography), as well as social media platforms, programs, techniques, functionality, custom applications and blog platforms
• Familiarity with creating social specific content such as Reels
• Organizing and planning skills
• Confidentiality and the ability to deal with sensitive information
• Ability to effectively manage multiple, concordant tasks and projects
• Excellent interpersonal skills

Location

Corporate FAS Retail Services - Fort Myers, FL 33928

Position Type

Regular/Full time

Equal Employment Opportunity

The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact [e-mail]. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation.