Manager, Marketing Technology & Enablement

11105 Expedia, Inc.; Seattle (WA); On-site; USD 117,000 - 187,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

Employee Assistance Program

Travel discounts

Job summary

Expedia Group is seeking a Manager, Marketing Technology & Enablement to join the Martech Platform & Enablement team. You will own the operational layer, drive expansion of marketing channel capabilities, and own global standards and templates for scalable enablement across SFMC, Marketo, Braze, and related platforms.

You will lead training programs, develop migration guides, and establish an effective operating model for external agencies while shaping the channel rollout strategy and

Qualifications

• 5+ years of experience in marketing operations or marketing technology with a strong focus on enablement, training, or process design.
• Hands-on experience building in an enterprise marketing automation platform — SFMC, Marketo, Braze, Adobe Campaign, Iterable, or similar.
• You’ve built journeys and campaigns yourself, not just briefed someone else to.
• You’ve built the training and documentation that got a team to actually adopt a technical platform or process — how-to guides, onboarding paths, office hours, quick-reference docs.
• You’ve authored standards that other teams adopted — naming conventions, template libraries, QA checklists, intake or approval workflows — and you can talk about how you drove that adoption, including where you hit resistance.
• Program management and project leadership experience taking a capability from evaluation through rollout.
• Comfortable leading projects like the launch or expansion of new marketing channels — SMS, push, and similar.
• You’re familiar with channel adoption strategy: phasing a rollout, setting success criteria, and driving uptake after go-live.
• Ability to read and understand complex data sets; familiarity with JSON structures, data payloads, and interpreting technical documentation for troubleshooting and validation.
• Highly organized with proven ability to manage numerous high-priority initiatives concurrently; experience with roadmapping, strategic planning, and coordinating projects across multiple teams and stakeholders.
• Nice to have Direct SFMC experience, particularly Email Studio and Journey Builder. Marketo experience also welcome.
• Hands-on experimentation with AI tools to improve day-to-day operational efficiency — prototyping a solution, automating a manual step, speeding up documentation or QA.
• Hands-on involvement in a vendor or tool evaluation — RFP, scorecard, or proof-of-concept.
• Experience working with external agencies on campaign production.
• AMPscript or SSJS familiarity.

Responsibilities

• Own and maintain global naming standards, program structures, folder hierarchies, and asset organization patterns.
• Serve as the central owner for Marketing Operations training and enablement on all Marketing Operations owned channels. Create comprehensive enablement materials including migration training, how-to guides, quick-reference documentation, and troubleshooting resources, for both standard execution and new capabilities, enabling Marketing Operations teams to self‑serve.
• Own the operating model for external agency support used for channel production, including process design, handoff rules, improvement opportunities, and effectiveness of the support model.
• Lead the evaluation, business case development, and proof‑of‑concept for new marketing channels. Define reference architectures (data flows, integrations requirements, technical architecture) and implementation patterns for each channel, ensuring consistency and scalability across platforms and teams. Own the operational rollout strategy for new channels once technical patterns are proven, including phased implementation plans, success criteria, adoption metrics, and rollout readiness.
• Contribute and communicate the Marketing Operations martech roadmap, including channel capabilities, platform feature adoption, and tool evaluations. Partner with capability teams and Senior Manager to manage vendor relationships and contribute to RFPs for new channel tools. Establish and monitor baseline email and channel performance metrics (open rates, engagement rates, deliverability benchmarks), identifying trends and improvement opportunities. Define governance frameworks for platform usage including access controls, approval workflows, and compliance requirements, suggesting needs for improvements in process and enablement.

Skills

Marketing operations

Marketing technology

Enablement training

Channel adoption

SFMC experience

Vendor management

Data literacy

Tools

SFMC

Marketo

Braze

Adobe Campaign

Iterable

Job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Introduction to the Team Travel Partnerships and Advertising helps partners, including hotels, vacation rentals, airlines, destination marketing organizations (DMOs) and more, deliver excellent traveler and B2B experiences. We drive growth for our partners and the Expedia Group marketplace through competitive supply and our leading advertising and travel media network.

Make An Impact! We're looking for a Manager, Marketing Technology & Enablement to join the Martech Platform & Enablement team and own the operational layer that allows teams to use the platform consistently and effectively. You'll drive the expansion of our marketing channel capabilities, own global standards and templates, serve as the central enablement leader for our SFMC migration, and own the efficiency improvements of production processes. This role combines strategic channel planning, operational process design, standards ownership, and hands‑on enablement to ensure our marketing technology stack scales effectively for the future.

In This Role You Will:

• Standards, Patterns, and Templates Own and maintain global naming standards, program structures, folder hierarchies, and asset organization patterns for all marketing channels.
• Training & Enablement Serve as the central owner for all Marketing Operations training and enablement on all Marketing Operations owned channels. Create comprehensive enablement materials including migration training, how-to guides, quick-reference documentation, and troubleshooting resources, for both standard execution and new capabilities, enabling Marketing Operations teams to self‑serve. Own the operating model for external agency support used for channel production, including process design, handoff rules, improvement opportunities, and effectiveness of the support model.
• New Channel Strategy, Onboarding & Consulting Lead the evaluation, business case development, and proof‑of‑concept for new marketing channels. Define reference architectures (data flows, integrations requirements, technical architecture) and implementation patterns for each channel, ensuring consistency and scalability across platforms and teams. Own the operational rollout strategy for new channels once technical patterns are proven, including phased implementation plans, success criteria, adoption metrics, and rollout readiness. Serve as an internal consultant to teams on automation strategy and operating model design, helping them think through how to best leverage platform capabilities for their specific business needs.
• Platform Governance, Roadmap & Deliverability Contribute and communicate the Marketing Operations martech roadmap, including channel capabilities, platform feature adoption, and tool evaluations. Partner with capability teams and Senior Manager to manage vendor relationships and contribute to RFPs for new channel tools. Establish and monitor baseline email and channel performance metrics (open rates, engagement rates, deliverability benchmarks), identifying trends and improvement opportunities. Define governance frameworks for platform usage including access controls, approval workflows, and compliance requirements, suggesting needs for improvements in process and enablement.

Experience and Qualifications: What you’ll need

• 5+ years of experience in marketing operations or marketing technology with a strong focus on enablement, training, or process design.
• Hands‑on experience building in an enterprise marketing automation platform — SFMC, Marketo, Braze, Adobe Campaign, Iterable, or similar.
• You’ve built journeys and campaigns yourself, not just briefed someone else to.
• You’ve built the training and documentation that got a team to actually adopt a technical platform or process — how‑to guides, onboarding paths, office hours, quick‑reference docs.
• You’ve authored standards that other teams adopted — naming conventions, template libraries, QA checklists, intake or approval workflows — and you can talk about how you drove that adoption, including where you hit resistance.
• Program management and project leadership experience taking a capability from evaluation through rollout.
• Comfortable leading projects like the launch or expansion of new marketing channels — SMS, push, and similar.
• You’re familiar with channel adoption strategy: phasing a rollout, setting success criteria, and driving uptake after go‑live.
• Ability to read and understand complex data sets; familiarity with JSON structures, data payloads, and interpreting technical documentation for troubleshooting and validation.
• Highly organized with proven ability to manage numerous high‑priority initiatives concurrently; experience with roadmapping, strategic planning, and coordinating projects across multiple teams and stakeholders.
• Nice to have Direct SFMC experience, particularly Email Studio and Journey Builder. Marketo experience also welcome.
• Hands‑on experimentation with AI tools to improve day‑to‑day operational efficiency — prototyping a solution, automating a manual step, speeding up documentation or QA. We care more about the instinct to build and test than about any specific tool, and we’re interested in where you think this could go further.
• Hands‑on involvement in a vendor or tool evaluation — RFP, scorecard, or proof‑of‑concept.
• Experience working with external agencies on campaign production.
• AMPscript or SSJS familiarity.

The total cash range for this position in Seattle is $116,500.00 to $163,000.00. Employees in this role have the potential to increase their pay up to $186,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Austin is $116,500.00 to $163,000.00. Employees in this role have the potential to increase their pay up to $186,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits and perks

• Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership.

Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Important notice Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/. Equal Opportunity Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E‑Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I‑9 to confirm work authorization. Expedia Group, Inc. (NASDAQ: EXPE) is the global travel marketplace with one purpose: to help travelers explore the world, one journey at a time. Expedia Group™ connects travelers, partners, and advertisers through its trusted brands, leading technology, and rich first‑party data, delivering predictive, personalized experiences that shape the future of travel. Expedia Group’s ecosystem includes three flagship consumer brands – Expedia®, Hotels.com®, and Vrbo® – the largest B2B travel business, and a premier advertising network. Guided by an experienced and passionate global team, Expedia Group helps millions of travelers in more than 70 countries explore the world with confidence and ease. Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident about who they are. We do not send job offers via email, or any other messaging tools, to individuals we have not had prior contact. Our email domain is @expediagroup.com. Our official careers website, where you can to find and apply for job openings, is here.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E‑Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I‑9 to confirm work authorization. Expedia Group, Inc. (NASDAQ: EXPE) is the global travel marketplace with one purpose: to help travelers explore the world, one journey at a time. Expedia Group™ connects travelers, partners, and advertisers through its trusted brands, leading technology, and rich first‑party data, delivering predictive, personalized experiences that shape the future of travel. Expedia Group’s ecosystem includes three flagship consumer brands – Expedia®, Hotels.com®, and Vrbo® – the largest B2B travel business, and a premier advertising network. Guided by an experienced and passionate global team, Expedia Group helps millions of travelers in more than 70 countries explore the world with confidence and ease.