Marketing Technology (AI Data & Analytics) Manager

Foley & Lardner LLP; Milwaukee (WI); On-site; USD 116,900 - 175,400; Full time

Job summary

A leading law firm in Milwaukee seeks a Manager, Marketing Technology (AI Data & Analytics) to oversee strategic data analysis and marketing technology initiatives. The role focuses on enhancing data quality using AI and developing comprehensive data hygiene practices. Candidates should possess a Bachelor's degree and have at least seven years of experience in marketing technology and data analytics. The position offers competitive salary ranges based on market standards.

Qualifications

• Requires a Bachelor's Degree.
• Seven or more years of experience in marketing technology or data analytics.
• Professional services experience is preferred.

Responsibilities

• Ensure quality of data across marketing and other systems.
• Identify novel uses of AI for strategic analysis.
• Develop guardrails and quality controls for data hygiene.
• Manage data standards and processes.

Skills

Data analysis

AI integration

CRM experience

Data hygiene practices

Education

Bachelor's Degree

Tools

CRM tools

AI tools

Job description

Overview

Foley & Lardner LLP is a great place to work because of what we do and how we do it. Here, your unique perspectives, experiences, and abilities will be embraced and developed, so you can excel. Being a part of Foley means having the opportunities and resources necessary to gain experience, advance professional goals, and forge meaningful connections. It's a place where you can build your career and enjoy professionally satisfying work.

The Manager, Marketing Technology (AI Data & Analytics) will be responsible for strategic marketing and business development data analysis of data stored within Foley's Customer Relationship Management (CRM) system and other sources as needed to help identify the best possible revenue and operational efficiency opportunities. The Manager will be heavily involved in marketing technology and using AI to enhance, analyze, and output strategic data and further to ensure the right types of data are collected and stored with data hygiene guardrails and rules to ensure quality of data. To that end, a part of this role will be analyzing the current state of data quality and making recommendations to improve the data. The incumbent understands leading marketing technology practices across the B2B marketing industry. This role also requires a significant investment in data analytics and the Manager should be highly focused on finding new ways to use strategic data to give Foley a competitive advantage in the legal industry.

Responsibilities

• Ensure quality of data across marketing and other Foley systems.
• Identify novel uses of AI to analyze and source data for strategic analysis and generating demand.
• Use AI to enhance and enrich our data in addition to analyzing data and finding strategic opportunities.
• Develop guardrails, processes, and quality controls for long term data hygiene.
• Work with vendors to help improve the quality of our data.
• Identify strategic opportunities for the firm through the analysis of data.
• Work with others in the BD&M department and across the firm to help proactively use data to drive the business.
• Ensure system controls are in place to help preserve and enhance the overall quality of data.
• Create and run reports on a regular basis to provide updated data to various departments.
• Manage and follow data standards, processes and procedures.
• Commit to high standards for data quality and strive for precision, accuracy and efficiency.
• Look for, implement, and use tools that help better analyze data available for strategic marketing.
• Provide superior client service to end users.

Qualifications

• Bachelor's Degree required. #LI-Hybrid
• Minimum of seven (7) years of progressive experience within marketing technology, IT and/or data analytics required.
• Professional services experience preferred.
• Familiarity with using CRM and AI tools within data analytics a plus.

Salary

Milwaukee - $116,900 to $175,400
Chicago - $128,600 to $192,900
Washington D.C. - $140,300 to $210,500