Manager, Marketing Strategy – Digital Marketing

Capcom; San Francisco (CA); Hybrid; USD 125,000 - 130,000; Full time

Job summary

Capcom is seeking a Digital Marketing Manager to develop and execute full-funnel digital marketing strategies across its games portfolio. You will manage paid media and email campaigns, collaborating with internal brand teams and external agencies to drive awareness, consideration, and conversions.

The role involves leading performance-driven campaigns that support launches, catalog promotions, and ongoing revenue growth, with a data-driven mindset and a deep gaming landscape understanding.

Qualifications

• 6+ years of experience in digital marketing, data analytics, or related functions.
• Bachelor’s degree or equivalent in a related field.
• Proactive team player with attention to detail, self-motivated and time efficient.
• Strong communication and presentation skills.

Responsibilities

• Develop and execute full-funnel digital marketing strategies across campaigns and catalogs.
• Lead paid media, email marketing, and agency partnerships to drive awareness and revenue.
• Collaborate with cross-functional teams to optimize performance and business impact.
• Monitor campaign performance and provide actionable optimization insights.

Skills

Digital marketing

Data analytics

Marketing strategy

Cross-functional collaboration

Communication skills

Education

Bachelor's degree in marketing/advertising, communications/public relations, digital media or related field

Tools

Excel

PowerPoint

Gamesight

Job description

About Capcom

Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices. Founded in 1983, the company has created hundreds of games including ground-breaking franchises Resident Evil®, Street Fighter®, Monster HunterTM, Ace Attorney®, Mega Man® and Devil May Cry®. Capcom maintains operations in the U.S., U.K., France, Germany, Tokyo, Taiwan, Hong Kong and Korea, with corporate headquarters located in Osaka, Japan. More information about Capcom and its products can be found at www.capcom.com or www.capcom-unity.com.

Position Intro

Reporting to Capcom USA’s Associate Director of Marketing Strategy, the Digital Marketing Manager will help develop and execute full-funnel digital marketing strategies across Capcom’s portfolio of world-class games. This role is responsible for driving performance across both launch campaigns and ongoing commercial initiatives by partnering closely with internal marketing teams and external agency partners.

The successful candidate will manage paid media and email marketing agencies to deliver best-in-class campaign execution across channels including CTV, paid social, search, email, gaming and endemic media, and emerging digital platforms. As a key subject matter expert in digital marketing, they will collaborate with brand managers and cross-functional stakeholders to develop audience-first strategies that maximize awareness, consideration, and conversion throughout the customer journey.

In addition to supporting major game launches, this role will lead performance-driven campaigns that drive revenue and support key promotional and catalog sales initiatives throughout the year. We are seeking a strategic, results-oriented marketer who combines strong analytical thinking with a deep understanding of the gaming landscape, leveraging data, insights, and continuous optimization to deliver impactful business outcomes.

Key Responsibilities

Paid Media Strategy & Execution

• Own the strategy, planning, execution, optimization, and reporting of full-funnel paid media campaigns across channels including paid social, search, CTV, gaming media, and emerging digital platforms.
• Partner with Brand Managers and key stakeholders to develop GTM strategies, media plans, budget recommendations, and measurement frameworks that support product launches, live service initiatives, catalog promotions, and commercial objectives.
• Monitor campaign performance and analyze audience, channel, and market data to deliver actionable insights and optimization recommendations that improve campaign efficiency, marketing effectiveness, return on ad spend, and overall business impact.

Email Marketing & CRM

• Own the planning and execution of email marketing campaigns in partnership with Brand Managers to drive awareness, engagement, retention, conversion, and revenue across new releases and catalog titles.
• Collaborate with internal stakeholders and agency partners to develop audience segmentation, messaging strategies, testing plans, and performance measurement approaches that maximize campaign effectiveness.
• Analyze campaign performance and customer engagement metrics to identify opportunities for optimization and continuous improvement.

Digital Marketing Leadership & Agency Management

• Serve as Capcom's digital marketing subject matter expert by identifying emerging platforms, consumer trends, technologies, and industry best practices, and translating insights into strategic recommendations and opportunities for the business.
• Lead relationships with media buying and email marketing agencies, providing strategic direction, managing campaign execution, evaluating performance, and ensuring alignment with business goals and marketing priorities.
• Partner cross-functionally with Brand Marketing, Influencer Marketing, Community, Creative Services, Analytics, and external partners to support integrated campaign planning and execution.

*Other duties as required

Required Experience

• Approximately 6+ years of experience in a field related to Digital Marketing, Data Analytics, or similar Marketing functions
• Bachelor’s degree or equivalent in a related field of study
• Track record of high job performance through consistent growth and execution of meaningful projects in fields related to marketing, analytics, gaming, or similar
• Must be a pro-active team player that is detail oriented, self-motivated and time efficient
• Strong communication and presentation skills (oral and written)
• Experience with and proficient use of the basics of Excel (pivot tables, formulas, charts, etc.), PowerPoint and other necessary digital tools
• [Preferred] Experience using Gamesight to track full funnel attribution for digital marketing campaigns.

Education

• Bachelor’s degree in marketing/advertising, communications/public relations, digital media or a related field

Travel Requirements

• N/A

Licenses, Certifications, and Others

• N/A

Physical Demands

Ability to lift objects of up to 25 pounds in weight. Must be able to stand for long periods of time.

Working Environments

Work is generally performed in an office environment, and the noise level is usually moderate. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Hybrid work policy with a minimum of 3 days per week in the office.

Salary Range

$125,000 - $130,000 *Compensation for this position will be determined based on relevant factors including, but not limited to, job knowledge, experience and qualification.

Additional Information

This job description is not intended to be an exhaustive list of duties, knowledge, skills, abilities, or requirements, as any one position in this classification may be assigned some or all of these duties, in addition to other duties not explicitly listed here. The various duties, responsibilities, and/or assignments of this position may be unevenly balanced and changed from time to time based upon matters such as, but not limited to, variations in shift schedules, work demands, seasons, service levels, and management’s decisions on how to best allocate department resources. Any shift, emphasis, or rebalancing of these assigned duties, responsibilities, and/or assignments does not constitute a change in the job classification.