Associate Brand Manager, ATLUS Transmedia

Sega Of America; Burbank (CA); Hybrid; USD 78,000 - 97,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Sega Of America is seeking a Brand Marketing leader to drive ATLUS IP initiatives across consumer products, games, animation, events, and partnerships. You will coordinate with global teams, manage campaigns, and align brand strategy with business goals from the ATLUS portfolio.

The role requires 3–5+ years in brand marketing, licensing experience, and strong data-driven decision making. A hybrid work model is offered in the Burbank area, with collaboration across regional and Tokyo-based teams.

Qualifications

• Bachelor’s Degree or equivalent experience in the field.
• 3-5+ years of experience in brand marketing. Experience in game publisher marketing, licensing, marketing agencies and/or consumer products is a plus.
• Proven track record of producing highly creative and imaginative campaigns for major global brands, showing strong results and achieving business goals.
• Experience working on global marketing campaigns for products that have large consumer audiences across multiple entertainment channels (e.g., film/TV, games, publishing).
• Knowledge of the ATLUS IPs and brand along with the games/entertainment industries strongly preferred.
• Advanced proficiency in Microsoft Office (PowerPoint and Excel), with the ability to develop global brand and marketing plans, create pitch and sales decks, and support campaign budgets with knowledge of P&L concepts.
• Ability to leverage quantitative analytic measures, build business cases, and translate findings to support initiatives tied to KPI / ROI metrics.
• Strong project management skills, with the ability to manage multiple projects with various teams in a fast-paced environment.
• Effective written and verbal communication skills, including experience presenting to leadership stakeholders.

Responsibilities

• Contribute to the development of brand marketing strategies across ATLUS IP, supporting lifecycle planning and execution with a focus on Western markets (Americas & EMEA).
• Support budget management and ensure business plan goals are achieved while maximizing global campaign effectiveness.
• Partner closely with cross-functional teams to ensure marketing, licensing, game and partner marketing executions are integrated and aligned with the project’s strategic goals.
• Drive marketing campaigns including creative development and strategy, asset production, digital content, channel, promotions, and licensing partnership opportunities.
• Serve as the primary point of contact for Brand marketing execution to support the overall brand, coordinating across stakeholders and ensuring workback schedules and deadlines are met.

Skills

Brand marketing

Campaign development

Cross-functional coordination

Budget management

Education

Bachelor’s degree

Job description

Job DetailsJob Location: Burbank Office - Burbank, CA 91505Position Type: Full TimeSalary Range: $78,000.00 - $97,000.00 SalaryHybrid Work Model

#LI-hybrid

Job Summary:Reporting to theSr.Director of Brand Marketing (ATLUS Transmedia),this role serves as a key contributor withinthe brand marketingfunction, actingasaprimary liaison between SEGA of America’smarketing teams andglobal business & IP teams. Thispositionwill be responsible for driving core brand initiatives defined by theSr.Brand Directorwhilesupportingthedevelopment of brand plansand assetsacrossmultiple channelsincluding consumer products, games, animated content, events, music, and emerging opportunities.

Thisrolepartners closelywith the Brand, Licensing,GamesPublishing, Partnerships, EMEAandATLUS IP teams toensurealignment ofbrand strategies with business goals andtohelpsupport the growth ofATLUSIP.

Thisrolerequiresexperience in brand management, consumer marketing and licensing, withdemonstrated experience in globalcampaignand creative strategydevelopment,and cross-functionalcoordination.This role willoperateas an ambassadorfor bothinternalandexternal stakeholders, includingTokyo-based ATLUS teams.

Duties and Responsibilities:

• Contribute tothedevelopment of brand marketing strategiesacross ATLUS IP,supportinglifecycleplanning and executionwith a focus onWesternmarkets(Americas & EMEA).
• Supportbudget management and ensurebusiness plan goalsareachievedwhile maximizing global campaign effectiveness.
• Partner closely with cross-functional teams to ensure marketing, licensing,game and partner marketing executions are integrated and aligned with the project’s strategic goals.
• Drivemarketingcampaignsincludingcreative developmentandstrategy,asset production, digital content, channel, promotions,and licensing partnership opportunities.
• Serve as theprimary point of contactforBrand marketing execution to support the overall brand,coordinating across variousstakeholders and ensuringworkback schedules and deadlinesare aligned andmet.
• Act as aliaison between Brand Marketing andkey internal functions includingLegal,Creative Services,CRM,Web, PR,and Community.
• Supportmarketing-focused licensing partnerships,including managing internaland partner communications.
• Supportoperationalaspects of brand marketing includingallmarketing approvals, legal contractcoordination,and invoice processing.
• Managebrand marketingresources,includingpromotionalmerchandise that can be used for giveaways,to support marketing campaignneeds.
• Provide regular updates to brandmarketing, product marketing,and licensing teamsacrossallregions.
• Assistin various consumer research and business data analysis projects toinform recommendationsformarketing strategies & franchise planning.
• Provide full supportformarketing events as needed.
• Managecreativeagencies, eventagencies,and promotional partneronboarding and communicationfor brand marketing plans.
• Champion and evolve the voice of the ATLUS brands forbothcore audiencesandnewfansegments.
• Other responsibilities are performed as assigned or needed.

Qualifications

• Working in-office is an essential function of this position.This requirement of face-to-face interaction is in place to ensure effective supervision, collaboration, and teamwork. In-office attendance isrequiredfor the following reasons:For effective supervision of employees and our work product, which includes ensuring all employees have necessary oversight of their work and access to supervisoryassistance, which includes meetings to review work product, deadlines, and status.To foster communication and collaboration among team members, which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas, quick access to team members to enable collaborative problem-solving, and stronger cohesion among co-workers and within teams.To enhance the sharing of information necessary toeffectivejob performance and product creation.To enhance understanding of our stakeholders’ work and business needs,facilitatea more seamless and organic workflow, andultimately increaseefficiency and successful outcomes.
• Bachelor’s Degree or equivalent experience in the field.
• 3-5+ yearsofexperience inbrandmarketing. Experience ingame publisher marketing, licensing, marketingagenciesand/or consumer products is a plus.
• Proventrack recordofproducinghighly creative and imaginative campaignsfor major global brands,showing strongresultsandachieving business goals.
• Experienceworking onglobalmarketing campaignsfor products thathavelarge consumer audiencesacross multiple entertainmentchannels (e.g., film/TV, games, publishing).
• Knowledge of the ATLUS IPs andbrandalong withthegames/entertainment industriesstrongly preferred.
• Advancedproficiencyin Microsoft Office(PowerPointand Excel), with the ability to developglobal brandandmarketing plans,create pitch and sales decks, and supportcampaign budgetswith knowledge ofP&Lconcepts.
• Ability tolever quantitative analytic measures, build business cases, and translate findingsto support initiativestied toKPI / ROI metrics.
• Strong project management skills,with theability to manage multiple projects with various teams in a fast-paced environment.
• Effective written and verbalcommunication skills,including experience presenting toleadership stakeholders.
• Positive, proactive,andsolutions-oriented mindset with the ability to work autonomously.

Bonus:

• Experience withA/V creativeprocessincluding Key Art and trailer development.
• Background in creative or media agenciesis a plus.
• Familiarity with digital andconsumermarketing channelsincluding performance marketing, social media, and influencer marketing.
• Bilingualproficiencyin Japanese.