Manager, Marketing- Softsheen-Carson (US)

L'oreal Usa; New York (NY); Hybrid; USD 117,000 - 140,000; Full time

Benefits offered by this job

Hybrid work policy

Flexible time off

VIP access to L'Oréal internal shop

Monthly mobile allowance

Learning & development opportunities

Mentorship programs

Job summary

L’Oréal USA is seeking a Marketing Supervisor for Garnier and Softsheen-Carson Hair Color in New York. The role drives brand growth through innovative strategies and GTM plans for launches and heritage lines, informed by deep consumer insights.

Key responsibilities include P&L ownership, media planning, and collaboration with R&D, finance and sales to optimize margins and drive market growth. This is a hybrid role with leadership duties and cross-functional oversight.

Qualifications

• 3-6 years of industry-related marketing experience (consumer packaged goods or beauty).
• Operational marketing experience preferred.
• Experience launching and managing new products or renovations through their life cycle.
• Experience collaborating with R&D and product development teams.
• Brand administration: manage panier portfolio gaps and brand equity.
• Strong project management, attention to detail, and data interpretation skills.

Responsibilities

• Drive growth by developing strategies and go-to-market plans for launches and heritage brands.
• Own and analyze consumer insights to inform communications and marketing.
• Manage budgets, forecasts and P&L for the category.
• Lead media planning, promotions and advertising across traditional and digital channels.
• Oversee team development and cross-functional collaboration.
• Partner with global teams to align product development with portfolio gaps.

Skills

Brand management

Marketing strategy

Leadership

Project management

Cross-functional collaboration

Job description

Supervisor: Assistant Vice President, Marketing - Garnier and Softsheen-Carson Hair Color

Location: New York - New York

Country/Region:USA

Overview:

This position is responsible to drive brand growth by developing innovative strategies and go-to-market plans for both new launches and heritage businesses with executional excellence for the mascara segment. In addition, the Brand Manager’s primary responsibility includes owning and uncovering deep consumer insights to initiate breakthrough communications and data-driven marketing. Other responsibilities include but are not limited to performing business & competitive analyses, media planning and spend review, marketing budget/financial control, and preparing presentations internal and external meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth for this innovative and loved brand.

Job Responsibilities:

New Product Launches:

• Ownership and responsibility for supervising entire go to market process and timelines across multiple launches partnering with cross functional teams (shopper, social, media, PR, etc.)
• Generate long term strategic development
• Collaborate with Creative to create launch materials including merchandising and sampling
• Participate in sell-in of projects to management at large
• Partner with Revenue Growth Management, Finance, and Sales (BBD) on new product pricing strategy
• Drive the research, analysis, category trends and insights to develop long term strategy
• Oversee and guide plans development and create vision for businesses
• Contribute to total eye category strategy / plans
• Responsible for owning strategy for Sales and Trade planning
• Partner with global team (DMI) to influence new product development based on portfolio competitive gaps and strong consumer insights
• Partner with Finance to run and analyze franchise and product P&Ls
• Collaborate with key cross functional partners to own and drive Gross Margin improvement and VA explorations for existing and New products/franchises

Financial P&L and Forecasting:

• Ownership of entire forecasting process
• Understand and manage financial implication of forecast (i.e.) E10 and Full year number
• Own accuracy of all budgets and roll up of total category with finance
• Manage budget allocation between spending buckets and brands with peers

Promotions/Advertising / Media:

• Work intimately with agency and internal partners to create breakthrough consumer communications in all touchpoints, from traditional media to digital data driven activations
• Influence media recommendation and direction
• Provide US consumer centric feedback to global team during creative campaign development
• Adapt, customize and design creative assets for US specific needs and media plans
• Analyze media performance results and optimize assets and media plan recommendations for future campaigns
• Showcase out of the box thinking to drive breakthrough with media campaigns and marketing plans

Team and Meeting Management:

• Ensure team development and positive morale
• Foster collaboration within the team and with our core partners (DMI, commercial, finance etc)
• Recruit and retain employees
• Lead, develop and influence team structure
• Effectively manage, train and develop 1 direct report
• Recommend organizational structure changes and enhancement

Education/Experience:

• 3-6 years of Industry related marketing work experience (consumer package goods or beauty)
• Prior experience in Operational Marketing
• Experience successfully launching and managing a new product or renovation through its entire life cycle
• Experience working collaboratively with R&D and product development teams on new products or renovations
• Brand Administration: create project plan according to panier portfolio gaps; in-depth knowledge of brand equity and management
• Market Research: ability to read and interpret research data
• Leadership: Demonstration of leadership with team; support departments and customers
• Strong Project Management Skills and attention to detail
• Information & Data management
• Strong Interpersonal Skills (written and oral)
• Strong appreciation for our business / sensitivity to product category
• Must be professional and energetic with a positive attitude

What's in it for you:

• Salary Range: $117,300-$140,000
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs
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