Manager, Marketing Operations - Programming

Walmart; Los Angeles (CA); On-site; USD 96,000 - 186,000; Full time

Benefits offered by this job

Health benefits

401(k)

Stock purchase plan

Paid time off (PTO)

Live Better U education benefit

Job summary

Walmart is seeking a Manager, Marketing Operations to schedule and optimize FAST Channels, collaborating with the WF+ Programming team to drive content strategy and merchandising across WatchFree+. The role emphasizes data-informed decision making and cross-functional teamwork.

Responsibilities include developing 24/7 schedules, presenting performance insights, and supporting monthly priorities while exploring AI tools to enhance scheduling efficiency.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 1 year experience in marketing operations or 3 years in marketing operations.
• 2 years’ experience using Microsoft Office tools (Word, Excel, PowerPoint).
• Experience with FAST Digital Linear Channels/AVOD/VOD is preferred.

Responsibilities

• Develop linear 24/7 programming schedules using all tools and data.
• Present content performance insights and recommendations on strategies.
• Coordinate with Programming Director on monthly programming and priorities.
• Explore AI to optimize content scheduling and discovery.
• Conduct competitive analysis to align with business goals.

Skills

Content scheduling

Data fluency

Project management

Cross-functional collaboration

Education

Bachelor’s degree in Business/Marketing

Tools

Amagi Systems

Excel

PowerPoint

Airtable

Tableau

Job description

Position Summary…

The Manager, Marketing Operations schedules a suite of FAST Channels. This role will collaborate with internal stakeholders across the entertainment industry, balancing competing priorities in a fast-paced, team-oriented environment. The ideal candidate brings strong organizational skills, data fluency, and a solid understanding of technical and operational processes, with the ability to use performance insights to inform programming success.

About the team:
The WF+ Programming team leads content strategy, scheduling, and merchandising across WatchFree+. They specialize in content management, driving curation, category innovation, personalization, promotional planning, and editorial strategy to enhance audience engagement and platform performance. Collaborating with stakeholders, the team ensures data accuracy and optimizes product catalog health through analytical insights and process improvements. Their efforts support seamless customer experiences and operational efficiency, contributing to sustained growth and delivering high-quality content aligned with business objectives.

What you’ll do…

What you’ll do:

• Develop successful linear 24/7 programming schedules utilizing all available tools, data, and research for VIZIO’s FAST O&O + Pop-Up Channels.
• Regularly prepare and present content performance insights that holistically demonstrate the value of content and make substantive recommendations on future content strategies (track, report, and analyze content KPIs and financial metrics).
• Work with Programming Director on monthly programming and promotional priorities including the scheduling of our featured category.
• Familiarity and interest in AI to help support and optimize content scheduling and discovery.
• Competitive analysis and trend research to ensure programming alignment with VIZIO’s business goals.

What you’ll bring:

• You have direct experience in programming and scheduling with a Content Management System, especially for FAST Digital Linear Channels/AVOD/VOD with direct experience using Amagi systems.
• You have advanced Excel and PowerPoint skills and working knowledge of Air table.
• Experience with data analysis tools including Tableau.
• You have excellent project management skills, ability to work effectively with cross functional teams with an emphasis on teamwork and effective communication skills.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam’s Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart. The annual salary range for this position is $96,000.00 - $186,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include : Stock

• Stock

Minimum Qualifications…

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Business, Marketing, or related field and 1 years’ experience in marketing operations, business management, or related field OR 3 years’ experience in marketing operations, business management, or related field.
2 years’ experience using Microsoft Office tools (for example, Word, Excel, and PowerPoint).

Preferred Qualifications…

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing

Primary Location…

6701 Center Dr W, Ste E_h Los Angeles, CA 90045-1535, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.