Manager, Marketing Operations

Natera; United States; Remote; USD 105,000 - 131,000; Full time

Job summary

Natera is seeking a Manager of Marketing Operations to build and run the systems, processes, and planning infrastructure behind our oncology marketing organization. You will own the enterprise marketing technology stack, manage the project management system, and lead the annual and quarterly oncology marketing planning cycle.

You will connect brand teams, agencies, MLR reviewers, and finance to ensure work moves efficiently, compliantly, and with visibility, leading a team of three.

Qualifications

• Bachelor degree in Marketing, Business, Life Sciences, or a related field.
• 5+ years of marketing operations, brand operations, or project management experience in pharma, biotech, or healthcare.

Responsibilities

• Administer and optimize the marketing tech stack (e.g., Experience Manager).
• Partner with IT, Compliance, and Privacy to evaluate, implement, and integrate new tools; manage vendor relationships.
• Define and enforce data governance, taxonomy, and metadata standards across systems.
• Manage user access, training, documentation, and adoption, and troubleshoot escalations.
• Maintain integrations between systems (CRM, DAM, MLR workflow, analytics).
• Own the marketing project management platform (Workfront, Asana) and reporting.
• Design and maintain standardized workflows for content development, agency briefing, MLR review, and approvals.
• Track timelines, capacity, and dependencies; report risks and bottlenecks.
• Establish KPIs for cycle time, on-time delivery, and review rounds; report regularly.
• Drive continuous process improvement across brand and agency teams.
• Lead annual brand planning calendar and quarterly business reviews for oncology portfolios.
• Build integrated marketing plans aligning HCP, patient, and advocacy tactics with launches and data readouts.
• Manage marketing budgets, forecasts, PO tracking, and agency spend with Finance.

Skills

Marketing operations

Project management

Pharma/healthcare experience

Education

Bachelor's degree in Marketing, Business, Life Sciences, or related field

Tools

Workfront

Asana

CRM

DAM

Job description

We are seeking a Manager, Marketing Operations to build and run the systems,

processes, and planning infrastructure behind our oncology marketing organization.

This person will own the enterprise marketing technology stack, manage the project

management system, and lead the annual and quarterly oncology marketing planning

cycle. You will be the connective tissue between brand teams, agencies,

medical/legal/regulatory (MLR) reviewers, and finance, making sure work moves

efficiently, compliantly, and with visibility. And lead a team of three individuals.

Key Responsibilities

Administer and optimize the marketing tech stack, including platforms such as

Experience Manager, or equivalent.

Partner with IT, Compliance, and Privacy to evaluate, implement, and integrate

new tools; manage vendor relationships, licensing, and renewals.

Define and enforce data governance, taxonomy, and metadata standards across

systems.

Manage user access, training, documentation, and adoption, and troubleshoot

escalations.

Maintain integrations between systems (e.g., CRM, DAM, MLR workflow,

analytics) to support a connected customer view.

Project and Workflow Management

Own the marketing project management platform (e.g., Workfront, Asana,

and reporting.

Design and maintain standardized workflows for content development, agency

briefing, MLR review, and promotional material approval.

Track project timelines, resource capacity, and dependencies; flag risks and

bottlenecks early.

Establish KPIs for cycle time, on-time delivery, and review rounds, and report on

them regularly.

Drive continuous process improvement and change management across brand

and agency teams.

Lead the annual brand planning calendar and quarterly business reviews for

oncology portfolio brands across tumor types and lines of therapy.

Build integrated marketing plans that align HCP, patient, and advocacy tactics

with launch timelines, clinical data readouts, and key congresses (ASCO, ESMO,

Manage marketing budgets, forecasts, PO tracking, and agency spend in

partnership with Finance.

Consolidate cross-brand plans into a single view to reduce overlap and optimize

investment.

Support launch readiness planning, including cross-functional timelines with

Medical Affairs, Sales, Market Access, and Patient Advocacy.

Compliance and Governance

Ensure marketing processes align with FDA/OPDP regulations, PhRMA Code,

and internal SOPs.

Maintain audit-ready documentation and partner with Legal and Regulatory on

process updates.

Analytics and Reporting

Build dashboards that give leadership visibility into campaign performance,

spend, project status, and system usage.

Translate data into actionable recommendations for brand teams.

Qualifications - Required

Bachelor degree in Marketing, Business, Life Sciences, or a related field.

5+ years of marketing operations, brand operations, or project management

experience in pharma, biotech, or healthcare.

The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.

Remote USA

$104,900 - $131,100 USD

OUR OPPORTUNITY

Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.

The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.

WHAT WE OFFER

Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!

Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.

All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.

If you are based in California, we encourage you to read this important information for California residents.

Natera values transparency and fair hiring practices. Disclosure of a family relationship does not automatically disqualify you from employment. This information helps us comply with our internal policies on conflicts of interest and reporting structures.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Natera’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A \"disabled veteran\" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A \"recently separated veteran\" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval or air service.

An \"active duty wartime or campaign badge veteran\" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An \"Armed forces service medal veteran\" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.