Manager, Marketing & Media Strategy

Nashville Predators; Nashville (TN); On-site; USD 70,000 - 100,000; Full time

Job summary

Nashville Predators seeks a Manager of Marketing & Media Strategy to lead advertising plans and media buying for the team and Bridgestone Arena.

You will drive email and SMS marketing, paid social and digital campaigns, and collaborate with media partners to maximize revenue and fan engagement.

Qualifications

• Bachelor’s Degree in Marketing, Communications, or Business Management required.
• 2-3 years Marketing and Advertising or related experience.

Responsibilities

• Oversee creation and execution of all organization marketing plans.
• Develop annual advertising and media buying plan for the Nashville Predators season.
• Develop and execute annual email marketing strategy to drive ticket sales and fan engagement.
• Manage SMS marketing strategy including targeting, automation, and compliance.
• Develop, execute, and optimize paid social and digital advertising campaigns.
• Oversee distribution of advertising assets per media plans.
• Use analytics and insights to improve advertising strategies.
• Implement new marketing technologies to improve communications and data usage.
• Coordinate promotional deliverables and partnerships.
• Maintain relationships with media partners and vendors.
• Participate in strategic planning to maximize revenue.

Skills

Communication

Organization

Excellent written/verbal skills

Independent worker

Team collaboration

Creative problem solving

Attention to detail

Education

Bachelor's Degree in Marketing/Communications/Business

Tools

Microsoft Office

Microsoft Outlook

Media buying software

Google/Meta ads basics

Job description

Nashville Predators Job Description

Job Title: Manager, Marketing & Media Strategy

Department: Marketing

Job Reports To: Director, Marketing

Status: Exempt

Overview: The Marketing & Media Strategy Manager is responsible for the placement, implementation and evaluation of the various advertising/media buying plans for the Nashville Predators and Bridgestone Arena. The primary goal for the Marketing & Media Strategy Manager is to lead the planning, execution and placement of advertising to create more efficient and effective campaigns to drive revenue, extend the brand and minimize expenses.

Major Responsibilities/Activities:

• Oversee creation and execution of all organization marketing plans.
• Oversee growth and development of marketing strategy coordinators.
• Develop the annual advertising and media buying plan for the Nashville Predators hockey season.
• Develop and execute the annual email marketing strategy for the Nashville Predators to drive ticket sales, fan engagement, merchandise revenue, and partner activations.
• Manage the organization's SMS marketing strategy, including audience targeting, campaign execution, automation, and compliance to deliver timely, personalized fan communications.
• Develop, execute, and optimize paid social advertising campaigns across multiple platforms to maximize audience reach, conversions, and return on advertising spend.
• Develop and manage digital advertising campaigns across search, display, video, and programmatic channels to achieve marketing and revenue objectives.
• Oversee the trafficking and distribution of television, print, radio, billboard, and other advertising assets in accordance with approved media plans.
• Utilize research, analytics, and consumer insights to develop efficient and effective advertising and media buying strategies.
• Implement new marketing technologies to enhance consumer communications and improve audience data collection and utilization.
• Manage media schedules, invoices, settlement information, and payment processing.
• Coordinate promotional deliverables, including tickets, meet-and-greets, and other assets, to support advertising and promotional campaigns.
• Develop, maintain, and strengthen relationships with media partners and vendors.
• Assist in the negotiation, implementation, and evaluation of media and promotional partnerships.
• Participate in strategic planning initiatives to support sales objectives and maximize revenue opportunities.
• Participate in brainstorming sessions, providing creative ideas, leadership, and strategic guidance.
• Serve as the primary editor for all Nashville Predators advertising creative to ensure brand consistency and messaging accuracy.
• Perform other duties and responsibilities as assigned.

Minimum Requirements:

• Bachelor’s Degree in Marketing, Communications, or Business Management required.

• 2-3 years Marketing and Advertising or related experience.

• Media Buying experience preferred.
• Prior sports, live events and/or venue experience preferred.
• Proficient in Microsoft Office & Microsoft Outlook.
• Experience in various media buying related software.
• Basic knowledge of Google, Meta, and media buying related social channels.
• Ability to work both independently and in team-oriented environments.
• Detail oriented w/ excellent organizational skills.
• Ability to make sound business decisions.
• Creative and proactive problem solver.
• Excellent written and verbal skills.
• Excellent interpersonal skills.
• Strong work ethic.

• The selected candidate must be able to work evenings, nights, weekends, and holidays as required.
• Possess a valid driver’s license, possess a suitable driving history and be insurable by our insurance carrier (without conditions).
• As a condition of employment, qualified applicant will be subject to a background check, including a criminal history check, driving history and character references.

Physical Requirements:

• Physical activities include sitting, walking and standing for prolonged periods of time, as well as bending, squatting, climbing stairs, kneeling, twisting, lifting, grasping, balancing and handling of materials.
• Exposure to bright lights, extreme temperatures, dust, and loud noise.

• Lifting requirements – must be able to lift a minimum of 20 lbs.
• High finger dexterity.
• Excellent speaking and listening skills, requiring the perception of speech.

Equipment Used:

• General Office Equipment (e.g. PC, copier, scanner, facsimile machine, calculator).

Note: Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Employee will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instruction or assignments.