Manager, Marketing, Culture & Social (Tinder Japan)

Match Group; United States; Remote; USD 40,000 - 58,000; Full time

Job summary

A global technology company seeks a Manager, Marketing, Culture & Social to elevate the brand perception in Japan. You'll create campaigns targeted at Gen Z, manage marketing operations, and leverage cultural insights. Candidates should have 4-6 years in marketing and be fluent in both Japanese and English. Join a passionate team at a leading firm to enhance meaningful connections worldwide.

Qualifications

• 4~6 years of experience in social media, content or cultural marketing.
• Deeply passionate about Gen-Z culture in Japan.
• Skilled in leveraging external resources for business outcomes.
• Proven track record of managing multiple complex tasks.
• Thrive in a fast-paced, global environment.

Responsibilities

• Conceptualize creative marketing campaigns for Gen Z.
• Plan and execute integrated marketing activities.
• Drive user growth through social media and viral marketing.
• Translate trends into user-first experiences.
• Manage day-to-day marketing operations on social and digital.

Skills

Social media marketing

Content marketing

Cultural marketing

Event activations

Project management

Fluent in Japanese

Fluent in English

Job description

Overview

From the day you start, you will be working with a top-notch marketing team at Tinder. You’ll have an amazing opportunity to join a company with a global footprint while working with a small elite team that your impact can be recognized.

Japan is one of our most fascinating and one of the biggest growing markets, where Tinder has played a huge role in defining how young people meet in the modern world. We are looking for a Manager, Marketing, Culture & Social to help us grow our business and elevate our brand perception in Japan. If you have marketing experience with a global brand, and a passion for new technology, we’d love to hear from you.

Responsibilities

• Conceptualize creative, culture-driven marketing campaigns to further strengthen Tinder’s brand relevance and emotional connection with Gen Z in Japan
• Plan and execute integrated marketing activity for Tinder with ‘Always-on’ approach
• Drive user growth by leveraging social media, culture, viral elements, stunt activations, and impact-driven marketing campaigns
• Translate Gen-Z trends into user-first experiences and stay current with cultural trend to tackle brand problem in creative approach
• Directly/Indirectly manage day to day marketing operations on social, digital
• Own logistics of project plans including timelines, budgets, and reports

Qualifications

• 4~6 years of experience in social media, content or cultural marketing including events activations within industries such as youth culture and consumer tech
• Deeply passionate about Gen-Z culture in Japan, and can leverage those insights into compelling, high-impact brand narratives and experiences
• Skilled in effectively leveraging external resources (agencies and partners) to achieve desired business outcomes and engage target audiences
• Proven track record of managing multiple, complex tasks simultaneously
• Thrive in a fast-paced, global environment and works with autonomy, creativity, and a strong sense of ownership
• A great teammate, who holds themselves and others accountable
• Feel personally connected to Tinder and Match Group’s mission to spark meaningful connections for every single person
• Communicate fluently in Japanese and English

#tinder