Manager, Marketing Communications, LAC

Ruby Brut Inelek (Pty) Ltd; Miami (FL); On-site; USD 90,000 - 120,000; Full time

Job summary

Restaurant Brands International Inc. is seeking a Manager of Marketing Communications to support integrated communication strategies across multiple channels and regions, with a focus on brand awareness, engagement, and relevance for consumers.

The role oversees brand-building campaigns, product launches, promotions, social media, and licensing partnerships, providing regional guidance to local markets to adapt plans to their needs while protecting Burger King brand standards.

Responsibilities

• Brand & Communications Strategy: Develop and execute integrated 360° marketing communications plans across digital, social, TV, influencer and other channels.
• Licensing Strategy & Calendar Leadership: Plan and manage the licensing calendar across LAC with cross-functional partners to support activations.
• Regional Social Media Leadership: Lead social media strategy for Burger King across LAC and guide local market teams.
• Stakeholder & Agency Management: Coordinate with franchisees, agencies and stakeholders to ensure alignment with brand standards.

Job description

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®.

These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

The Manager, Marketing Communications is responsible for supporting the development and execution of integrated communication strategies that strengthen brand awareness, engagement, and relevance with consumers. This role manages marketing communications initiatives across multiple channels, partnering closely with cross-functional teams, agencies, and other stakeholders to bring brand strategies and campaigns to life. The Manager oversees a broad portfolio of communications initiatives, including brand-building campaigns, product launches, promotional initiatives, social media, and licensing partnerships. The role provides regional coordination and guidance to local markets, helping them adapt plans to their consumers and business needs while protecting Burger King's brand standards.

A key responsibility is managing the regional licensing calendar and supporting the effective planning and activation of partnerships negotiated globally, regionally, or locally. The role also provides strategic guidance and follow-up on social media across LAC markets, helping teams deliver against their digital strategies and identify culturally relevant opportunities.

Success requires strong organization, creative judgment, and the ability to lead and influence stakeholders across markets and functions, including franchisees. The ideal candidate brings a strong understanding of Latin American consumers and culture, and consistently contributes new ideas and market perspectives to the region.

RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.

Roles and Responsibilities

Brand & Communications Strategy

Support the development and execution of integrated, 360° marketing communication plans aligned with broader brand and business objectives.

Translate brand strategies into clear consumer-facing communications across digital, social media, television, influencer, and other relevant channels.

Manage communications supporting product launches, promotional initiatives, and broader brand-building campaigns.

Partner with Marketing and cross-functional teams to ensure communication plans effectively address consumer, business, and market needs.

Ensure licensing and social media initiatives strengthen Burger King's brand positioning and remain consistent with brand identity, tone of voice, and communication standards.

Support other integrated marketing communications initiatives as needed.

Licensing Strategy & Calendar Leadership

Lead the planning and management of the Burger King licensing calendar across LAC, partnering with innovation, Field Marketing, International, Legal, franchisees, and key stakeholders to support effective licensing activations.

Track licensing plans, approvals, deliverables, timelines, and results across markets collaborating with field team to address risks or delays.

Identify opportunities to strengthen the licensing portfolio and bring fresh, culturally relevant ideas to the calendar.

Monitor licensing performance and share learnings and recommendations for future planning.

Regional Social Media Leadership

Lead the social media agenda for Burger King across LAC, providing strategic direction and practical guidance to local market teams.

Follow up on market plans and execution, helping teams deliver timely, relevant, and high-quality content.

Review social media strategies and key materials, providing clear feedback to strengthen creative quality, brand consistency, and consumer engagement.

Share successful market examples and recommendations across LAC to drive learning and improve execution.

Monitor social media performance and trends, working with markets and agency partners to identify opportunities to improve results.

Stakeholder & Agency Management

Serve as a key communi