Manager, Field Marketing, Burger King, US

Burger King; Miami (FL); On-site; USD 70,000 - 100,000; Full time

Job summary

Burger King US is seeking a Local Marketing Lead to drive regional campaigns and partner with franchisees to grow sales and traffic. You will tailor national campaigns to local DMAs, manage budget, and coordinate with the marketing team to ensure brand consistency.

The role requires strong collaboration with franchisees, data-driven decision making, and a passion for delivering measurable results in a fast-paced environment.

Qualifications

• Experience in local or regional marketing strategy.
• Strong collaboration with franchisees and partners.
• Ability to manage budgets and analyze performance.

Responsibilities

• Develops and sets local marketing strategies and oversees impactful regional campaigns to meet market needs.
• Identifies designated market area gaps and creates strategies to increase market share.
• Partnership & Sponsorship Development with local businesses, community orgs, and events to boost brand visibility.
• Serves as a brand ambassador by identifying and executing brand opportunities around units in the territory.
• Plans LSM for the assigned territory, aligning activities with corporate brand goals.
• Researches media opportunities (outdoor, sponsorships) and recommends engagements per territory.
• Owns an annual budget for the division and fulfillment responsibilities.
• Manages cross-functional teams to deploy marketing strategies and conducts post-mortems.
• Uses ROI methodologies to measure plan effectiveness and adjust strategies.
• Influences franchisee sales and profitability across MO&P and Delivery channels.

Job description

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $49 billion in annual system-wide sales and over 33,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Manager, Field Marketing, BK, US is directly responsible for supporting and growing franchisees’ sales, traffic, and profitability by planning and executing effective regional marketing plans, adjusting and tailoring the National Marketing Calendar to each of the different DMAs by leveraging local insights, cultural moments, and guest preferences, resonating with both existing and new customer bases and ensuring BK is meeting their Marketing KPIs. Moreover, the ALM aids in the execution of national marketing campaigns and provides execution support to local market tests. You will report directly to the Sr. Manager, Field Marketing BK, US. Your main clients are BURGER KING® franchisees and their operating teams, and you will work closely with the rest of the Marketing Team, Digital, Technology, the (Insert region) Division field team, including Franchisee Business Partners, General Managers, and Operations Partner.

RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.

Roles And Responsibilities

Local Marketing Lead

• Develops and sets local compelling marketing strategies and oversees impactful regional campaigns to meet the unique needs of each market or region, including specific marketing objectives (Sales, Traffic, New Guests, ROI & Brand Loyalty goals)
• Identify designated market area gaps and create strategy to increase market share presence
• Partnership & Sponsorship Development: Identify and establish partnerships with local businesses, community organizations, and event sponsors to enhance brand visibility and create community connections. Collaborate on joint marketing efforts and co-branding opportunities that bring mutual value.
• Serves as a brand ambassador by identifying and executing brand opportunities around each unit within the assigned territory.
• Plans LSM for assigned territory. Ensures marketing activities and sales are in alignment with Corporate Brand strategic goals.
• Research media opportunities (outdoor billboards, media-based sponsorships, etc.) and makes recommendations on engagement of such opportunities based on territory needs.
• Responsible for an annual budget (amount TBD) for assigned division and fulfillment responsibilities.
• Project Manages cross-functional teams when developing those marketing strategies, ensuring flawless and successful deployment, along with a post-mortem analysis
• Uses aligned to ROI methodologies to measure the effectiveness of marketing plans and recommend adjustments as needed
• Influences franchisee sales and profitability by making data-driven recommendations across all product and sales channel categories, including MO&P and Delivery (both 1P and 3P)

Business Support

• Works closely with the BURGER KING® US (insert region) Field team and Franchisees to ensure successful execution of brand programs including new product/promotion rollouts,
• Owns the onboarding and execution of digital sales channels within the South division, including third-party delivery, mobile app ordering, kiosks, and exterior digital menu boards
• Provides Execution support for Market Tests (on demand)
• Supports the analysis of promotions, marketing programs, and new product introductions and effectively measures their success to help gain greater understanding of local sales, traffic, and profitability.
• Provides reporting and business/trend analysis allowing performance analytics team and franchisees to make profit-maximizing decisions
• Adds to franchisees’, (insert region) team’s, and the brand’s understanding of regional and individual restaurant sales and traffic-driving tactics

Core Competencies

• Team oriented, collaborative & culturally aligned
• Sales driven & Profit smart (business acumen)
• Exercises good judgment & decision making
• Internally motivated & trustworthy
• Problem solver, analytical, curious, detailed & process oriented
• Data-driven and Results oriented
• Self-starter, extremely organized and able to manage multiple priorities (great project management)
• Effective written and verbal communication, to include formal presentations and the ability to prepare and present to franchisees on a regular basis and senior leadership on an occasional basis
• Ability to establish goals and convert plans into action
• Excellent communication skills (both verbal and written)
• Ability to persuade and influence others, regardless of their title or seniority
• ability to interface and maintain excellent professional relationships with a variety of audiences to include franchise partners, ad agencies, local marketing vendors, internal corporate functions, and senior leadership.

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

#BurgerKing

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.