Manager, Marketing Analytics

Bonafide Health; United States; On-site; USD 100,000 - 166,000; Full time

Benefits offered by this job

Annual performance bonus

Medical, dental, and vision benefits

401(K) match

Growth and development opportunities

Job summary

Bonafide Health is seeking a Manager, Marketing Analytics to lead measurement and analysis across all marketing channels. This role involves translating complex data into actionable insights to drive growth.

The ideal candidate will have extensive experience in marketing analytics, strong communication skills, and a solid understanding of performance measurement frameworks. The position offers competitive salary and flexible career paths.

Qualifications

• 5–8+ years of experience in marketing analytics, growth analytics, or a related role.
• Strong background in analyzing paid media performance across key platforms.
• Experience working in DTC, omnichannel, or a digitally native brand preferred.

Responsibilities

• Own end-to-end marketing performance measurement across various channels.
• Develop and maintain dashboards tracking key performance indicators.
• Analyze customer acquisition trends to inform growth strategies.

Skills

Marketing analytics

Data analysis

Stakeholder influence

Performance measurement

SQL

Python or R

BI platforms

Communication skills

Education

Bachelor’s degree in a quantitative field

Tools

SQL

Python

R

Job description

About Women’s Health

Bonafide, Uqora and Equelle comprise Pharmavite’s Women’s Health portfolio. The brands are driven by a promise to champion women’s health and joy at every age.

Our People

The Women’s Health team comprises experienced professionals dedicated to impacting women's health. You’ll be welcomed by a team that values passion, purpose, and creativity.

This role is not available for any form of immigration sponsorship or support, including completion of the Form I‑983 training plan required for STEM OPT.

Job Summary

The Manager, Marketing Analytics leads measurement, analysis, and insight across all marketing channels including DTC, Amazon, and retail media. This role translates complex data into actionable insights that drive growth, improve efficiency, and inform strategic decision‑making. The ideal candidate combines strong analytical rigor with the ability to influence stakeholders through data‑driven storytelling.

The Manager, Marketing Analytics reports to the Senior Director, Analytics.

Key Responsibilities

• Own end-to-end marketing performance measurement across paid media, Amazon, and retail channels
• Lead and establish best practices for marketing measurement including MMM, MTA, and incrementality testing
• Develop and maintain dashboards and reporting that track KPIs such as ROAS, CAC, LTV, incrementality, and funnel performance
• Partner closely with the Growth team to evaluate campaign effectiveness and optimize marketing budgets
• Analyze customer acquisition trends by channel, cohort, and product to inform growth strategy
• Provide clear recommendations and insights to senior stakeholders and leadership
• Ensure data quality, consistency, and best practices across marketing analytics methodologies

Required Qualifications

• 5–8+ years of experience in marketing analytics, growth analytics, or a related role
• Strong background in analyzing paid media performance across platforms such as Meta, Google, Amazon, and TV media
• Proficiency with analytics and data tools including SQL, Python or R, and BI platforms
• Expertise in MMM, attribution, and performance measurement frameworks
• Experience working in DTC, omnichannel, or a digitally native brand preferred
• Strong communication skills and ability to manage cross‑functional relationships
• Bachelor’s degree in a quantitative field or equivalent relevant experience

Our Offer

Career paths are flexible and designed to support growth. We invest in development and culture focused on curiosity and experimentation.

Salary Range

National Target Base Pay Range: $100,000–$166,000. For candidates in California and New York metro the Target Base Pay Range is $110,000–$184,000.

Base pay is one component of total rewards, which may include an annual performance bonus, medical, dental and vision benefits, 401(K) match, and other wellness benefits.

Equal Opportunity Employer

Bonafide is an equal opportunity employer and prohibits employment discrimination and harassment based on protected characteristics. Bonafide recruits, hires, employs, trains, promotes, and compensates individuals solely based on job‑related qualifications and abilities.

Bonafide also provides reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief. If you need an accommodation during the application process, please email [e-mail].

Legal Notices

The above information is provided to indicate the general nature and level of work performed by employees of this classification. It is not a comprehensive inventory of duties, responsibilities, or qualifications.

Qualified Applicants with arrest or conviction records will be considered in accordance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.

We have become aware of scams claiming to represent Bonafide. We do not require payment or fees. All career opportunities are published on Bonafide’s Careers section. If you have provided personal information, please report fraudulent activity to [e-mail].

Misrepresentations regarding U.S. work authorization or immigration sponsorship may result in rejection or termination.