Manager, Marketing

Wyndham; Orlando (FL); On-site; USD 90,000 - 150,000; Full time

Job summary

Travel + Leisure Co. is seeking a Manager of Marketing to lead a team of Marketing Specialists in developing and executing data-driven strategies across direct-to-consumer and partner channels.

You will provide strategic direction, coaching, and prioritization to ensure a seamless customer journey and cohesive brand experience. The role requires partnering with finance, revenue management, business development, and cross-functional teams to optimize marketing performance, drive growth, and

Responsibilities

• Lead a team of Marketing Specialists responsible for data-driven marketing strategies across direct-to-consumer and partner channels.
• Set objectives, guidance, and priorities; ensure cohesive customer journey and cross-functional alignment.
• Analyze performance data and customer insights to improve lifetime value and marketing ROI.
• Develop and execute integrated B2C and B2B2C marketing strategies to drive acquisition, engagement, retention, and revenue.

Job description

We Put the World on Vacation

Travel + Leisure Co. is the world's leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

The Manager, Marketing leads a team of Marketing Specialists responsible for developing and executing data-driven marketing strategies that drive customer acquisition, engagement, retention, and revenue growth. This role provides strategic direction, coaching, and prioritization to its team while ensuring marketing initiatives deliver a seamless and cohesive customer journey across direct-to-consumer and partner-driven channels. Works closely with business development, brand/communications, digital marketing, and affiliates, to deliver on business goals. Success in this role requires balancing team leadership, strategic thinking, customer and business insights, data-driven experimentation, and cross-functional collaboration to optimize marketing performance, enhance customer experience, and drive sustainable business growth.

How You'll Shine:

Strategic Planning and Growth (30%)

• Partner with Director, Marketing on development of annual and quarterly marketing strategies, establishing clear objectives, success metrics, and measurement plans.
• Translate business objectives, customer data/insights, and market opportunities into actionable marketing initiatives and workstreams, balancing business impact, customer needs, resources, and timing.
• Develop and execute integrated B2C and B2B2C marketing strategies in partnership with cross-functional partners to drive consumer acquisition, engagement, retention, and revenue growth.
• Partner with cross-functional partners to develop business hypotheses, measurement frameworks, and test plans to improve marketing effectiveness and drive revenue growth.
• Identify and prioritize opportunities across the customer lifecycle to increase member engagement, retention, purchase frequency, and share of wallet.
• Leverage customer segmentation, behavioral insights, and lifecycle stages to develop relevant marketing strategies that deepen member relationships and increase customer lifetime value.

Leadership (20%)

• Lead, mentor, and develop marketing associate(s), fostering a high-performance culture focused on growth, innovation, and business impact.
• Serve as a strategic thought partner to business partners such as finance, revenue management, and business development, and senior leadership.
• Influence stakeholders and drive alignment on strategic recommendations and growth initiatives.
• Set clear priorities, expectations, and accountabilities for Marketing Specialists, ensuring work is aligned to business objectives and delivered with quality and consistency.
• Coach and develop team members through ongoing feedback, career development, and opportunities to build marketing capabilities and business acumen.
• Provide strategic guidance and remove barriers in partnership with Director, Marketing to enable the team to effectively execute against marketing priorities.

Analytics and Insights (20%)

• Analyze customer, marketing, and business performance data to uncover actionable insights to improve customer lifetime value and maximize marketing ROI.
• Develop strategic recommendations based on customer behavior, market trends, competitive intelligence, and campaign performance.
• Monitor key performance indicators (KPIs) and communicate results, trends, and opportunities to cross-functional partners and leadership.
• Translate data into clear business recommendations and executive-level presentations.
• Establish a continuous test-and-learn approach, applying campaign and customer learnings to future strategies, audience targeting, offers, and messaging.
• Contribute to monthly and quarterly marketing performance readouts.

Campaign Management (20%)

• Develop comprehensive marketing briefs in partnership with Marketing Specialists, translating business objectives, customer insights, and campaign goals into actionable direction for cross-functional partners responsible for go-to-market planning and execution.
• Partner with creative, digital, and analytics teams to develop cohesive campaigns across all touchpoints.
• Establish direct mail campaign strategies, including audience selection, offer positioning, messaging frameworks, and measurement approaches, while providing strategic guidance to teams responsible for execution.
• Partner with Contact Center stakeholders to align outbound call strategies with marketing campaigns, ensuring timely and coordinated customer outreach that supports campaign objectives and improves engagement.
• Oversee the annual marketing campaign calendar and prioritize initiatives, ensuring coor