Manager, Marketing

Savealifenow; Kansas City, Washington Township (MO, Lehigh County); On-site; USD 50,000 - 90,000; Full time

Job summary

An established industry player is on the lookout for a dynamic Marketing Manager to spearhead local marketing initiatives that resonate with the community. This role involves collaborating with various teams to implement national campaigns tailored to local needs, organizing impactful events for blood donors, and utilizing data-driven insights to enhance donor engagement. The ideal candidate will possess exceptional communication skills and a strong analytical mindset, ensuring successful execution of marketing strategies. If you thrive in a fast-paced environment and are passionate about making a difference in the healthcare sector, this opportunity is perfect for you.

Qualifications

• 5-7 years of marketing experience, preferably in healthcare or nonprofit.
• Bachelor's degree in Marketing or related field is required.

Responsibilities

• Lead and implement national marketing campaigns at a local level.
• Organize events for blood and platelet donors to enhance engagement.
• Analyze data to drive marketing strategies and improve donor retention.

Skills

Communication Skills

Analytical Skills

Event Planning

Media Relations

Collaboration

Problem Solving

Attention to Detail

Interpersonal Skills

Adaptability

Education

Bachelor's degree in Marketing

Equivalent combination of education and work experience

Tools

Microsoft Office Suite

Project Management System

Job description

Overview

We are seeking a dynamic and data-driven Marketing Manager to join our team at New York Blood Center Enterprises / Community Blood Center Kansas City/ Nebraska Community Blood Bank. In this role, you will partner with colleagues across the Enterprise to implement national campaigns at a local level. You will also plan and execute local campaigns, promotions, and events for blood and platelet donors, ensuring a seamless and engaging experience that drives donor retention and satisfaction.

Supervision Exercised: This position has two direct reports.

Supervision Received: Under general supervision of Director, Donor Marketing.

Position Distinction: Potential for career ladder which could ultimately result in primary responsibility for identifying and developing marketing strategies for NYBCe.

Location Specific Details: This position will be based in Kansas City with periodic travel to our Lincoln and Omaha Nebraska markets.

Responsibilities

Essential Function:

1. Campaign Implementation: Collaborate with colleagues across Donor Engagement and the organization to lead and/or localize and implement national marketing campaigns. Tailor strategies to meet the unique needs of the local community while aligning with the Enterprise goals.
2. Event Planning: Organize and manage events for blood and platelet donors, including appreciation events and special initiatives. Ensure these events are well-executed and contribute to donor retention, collection, and recruitment goals.
3. Data-Driven Decision Making: Analyze daily blood and platelet collection numbers to identify trends, opportunities, and areas for improvement. Use data to drive marketing strategies that enhance donor engagement and collection success.
4. Local Partnerships: Seek out and cultivate local partnerships with businesses, community organizations, and other stakeholders to support the collection goals and donor retention efforts.
5. Media Relations: Cultivate and manage relationships with local and regional media outlets. Serve as a spokesperson for the organization, comfortable speaking to the media and representing the organization in interviews, press conferences, and other public forums.
6. Collaboration with Donor Teams: Work closely with Donor Recruitment and Collections teams to ensure donor centers and blood drives are successful. Align marketing strategies with operational needs to maximize impact.
7. Reporting and Analysis: Prepare regular reports on campaign performance, event outcomes, media engagement, and partnership success. Provide insights and recommendations for continuous improvement.
8. Other Duties as Assigned: Take on additional responsibilities and tasks as needed to support the overall success of Donor Engagement initiatives.

Qualifications

Education & Experience:

Education: Bachelor’s degree in Marketing, Communications, or equivalent combination of education and work experience.

Experience: 5-7 years of experience in marketing, preferably in healthcare, nonprofit, or blood services.

Knowledge, Skills & Abilities:

Knowledge:

• Knowledge of traditional and marketing strategies and trends.
• Familiarity with the local service areas (Kansas City and Nebraska).
• Knowledge of a variety of software applications (Microsoft Office Suite, project management system).

Skills & Abilities:

• Communication: Exceptional communication skills, both written and verbal, with the ability to convey ideas clearly and with authority in various settings, including one-on-one and small group environments.
• Collaboration: Strong ability to work independently and as part of a team, fostering a collaborative and supportive environment.
• Strong Analytical Skills: Proven ability to interpret data and apply it to marketing strategies, driving effective decision-making and impactful outcomes.
• Media Relations: Demonstrated experience in cultivating media relationships and confidently speaking to the media, serving as an organizational spokesperson.
• Event Planning: Experience in planning and managing events, ensuring successful execution and positive donor engagement.
• Attention to Detail: Meticulous attention to detail in all work processes, ensuring accuracy and high-quality outcomes.
• Interpersonal Skills: High level of interpersonal skills to manage complex issues with poise, tact, and diplomacy, effectively interacting with staff at all levels, including executive leadership.
• Stakeholder Interaction: Ability to interact with individuals at all levels of the organization and external stakeholders in a courteous, respectful, and sensitive manner, particularly in diverse environments.
• Training and Coaching: Ability to train and coach others within the organization on marketing programs and related communications, ensuring consistent and effective application across teams.
• Pressure Management: Ability to remain calm and composed under pressure, maintaining productivity and focus in high-stress situations.
• Problem Solving: Strong logical and reasoning skills to identify and analyze problems, evaluate options, and implement solutions within established policies and procedures.
• Organization and Planning: Ability to plan and organize tasks and resources efficiently, ensuring timely completion of projects and initiatives.
• Responsiveness: Proactive in addressing issues and concerns.
• Adaptability: Ability to work effectively in a fast-paced environment, managing multiple competing tasks and demands while maintaining high performance.
• Healthcare Familiarity: Familiarity with blood donation or healthcare environments is an advantage, contributing to a deeper understanding of the organization's mission and goals.