Loyalty Marketing Manager (Brand & GTM)

Fanatics Betting & Gaming; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Fanatics Betting & Gaming in New York seeks a Manager, Loyalty Marketing (Brand & GTM) to own Fanatics ONE campaigns and member experiences across CRM, App, Site and partner channels. You will translate strategy into execution by leading campaign planning, launch governance and cross-functional delivery, ensuring consistency and a unified member experience.

This role requires 3–5 years in loyalty marketing or brand strategy, a Bachelor’s degree in Marketing, Communications, Business or a related

Qualifications

• 3–5 years of loyalty marketing, go-to-market or brand strategy experience.
• Bachelor’s degree in Marketing, Communications, Business or a related field.
• Proven experience leading complex, cross-functional marketing launches.

Responsibilities

• Own the Fanatics ONE marketing calendar across CRM, App, Site and partners.
• Lead integrated go-to-market planning with cross-functional teams.
• Develop campaign strategy and messaging with Brand and Creative.
• Orchestrate cross-channel execution for a seamless member experience.
• Drive launch governance, align stakeholders and manage dependencies.
• Build scalable marketing operations and GTM playbooks.
• Measure campaign effectiveness and optimize future launches.

Skills

Loyalty marketing

Go-to-market strategy

Brand strategy

Campaign planning

Cross-functional leadership

Project management

Communication & stakeholder mgmt

Sports fandom

Willingness to travel

Education

Bachelor's degree in Marketing, Communications, Business or related field

Job description

Manager, Loyalty Marketing (Brand & GTM)

New York, NY, United States

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Overview

Are you ready to shape the future of sports fan engagement? Fanatics is building the world’s leading digital sports platform, powered by FanCash and Fanatics ONE, our loyalty ecosystem that connects fans across commerce, collectibles, betting and live experiences.

The Manager, Loyalty Marketing (Brand & GTM) is responsible for bringing the Fanatics ONE brand to life through coordinated marketing launches, campaigns and member experiences. Working across Brand, CRM, Product, Commercial and Creative teams, this role translates strategy into execution by leading campaign planning, launch governance and cross-functional delivery across every customer touchpoint.

You will own the day-to-day planning and execution of Fanatics ONE marketing programs, ensuring every launch is delivered consistently, on time and with a unified member experience across the ecosystem.

Responsibilities

• Own the Fanatics ONE marketing calendar, prioritizing campaigns, benefit launches and brand moments across the ecosystem.
• Lead integrated go-to-market planning, translating business priorities into coordinated launch plans, timelines and cross-functional workbacks.
• Develop campaign strategy and messaging, partnering with Brand and Creative to produce briefs, creative direction and channel plans.
• Orchestrate cross-channel execution across CRM, App, Site, Lifecycle and partner teams to deliver a seamless member experience.
• Drive launch governance, aligning stakeholders, managing dependencies and ensuring initiatives are delivered on time.
• Build scalable marketing operations, developing GTM playbooks, processes and tools that improve planning and execution.
• Measure campaign effectiveness, using performance insights to optimize future launches and improve member engagement.

Experience & Skills

• 3-5 years of experience in loyalty marketing, go-to-market strategy, or brand strategy.
• Bachelor's degree in Marketing, Communications, Business or a related field.
• Proven experience leading complex, cross-functional marketing launches from planning through execution.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Experience developing campaign briefs, GTM plans and integrated marketing calendars.
• Excellent communication and stakeholder management skills with the ability to influence across functions.
• Comfortable operating in a fast‑paced, highly collaborative environment with evolving priorities.
• Passion for sports, fandom and building customer‑first experiences.
• Willingness to travel for key business meetings and events.

Depending on the role, your interview and onboarding experience may include in‑person components, such as onsite interviews or Launching into Better: LIVE—a multi‑day cultural immersion in New York City for full‑time, non‑seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full‑time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

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