Manager, Lifecycle Marketing

A+E Global Media; New York (NY); Hybrid; USD 112,951 - 132,153; Full time

Benefits offered by this job

Healthcare coverage

401k matching

Other benefits

Job summary

A+E Global Media is seeking a Manager, Lifecycle Marketing to lead strategy, development, and optimization of lifecycle journeys across brand platforms. This role will own the brand email program, owned digital inventory, and push notifications to deepen engagement, retention, and acquisition.

You will collaborate with the Growth Marketing, Analytics, Product, and Digital teams to craft personalized experiences, run tests, and measure impact. A flexible remote/hybrid work model is supported.

Qualifications

• 3-5 years’ relevant experience in lifecycle marketing.
• A proven track record of building and scaling multi-channel lifecycle programs with measurable audience and business impact.
• Deep expertise in segmentation, personalization, and experimentation methodologies.
• Strong communication skills and ability to translate data into compelling narratives.
• Proactive self-starter, comfortable moving projects forward independently.
• Test and learn mindset.
• Highly collaborative with both internal and external partners.
• AI fluency and prompting skills.
• Familiarity with Iterable, Hightouch, and similar enterprise CRM platforms is a plus.

Responsibilities

• Lead the strategy, development, and optimization of lifecycle journeys to deepen engagement and retention.
• Oversee brand email strategy and owned digital inventory across sites and apps.
• Collaborate with Growth Marketing to ensure cross-channel strategy cohesion.
• Partner with Analytics, Product, and Digital teams to build personalization and orchestration strategies.
• Brief creative partners with audience and performance insights for optimization.
• Establish clear success metrics and turn data into actionable insights.
• Lead a test-and-learn agenda to evolve segmentation and messaging.
• Serve as subject matter expert for the Global Marketing team.
• Stay ahead of lifecycle and loyalty marketing trends and technologies.
• Contribute to building a high-performing marketing team.

Skills

Lifecycle marketing

Multi-channel campaigns

Segmentation

Personalization

Experimentation

Communication

Self-starter

Test and learn

Collaboration

AI fluency

Iterable

Hightouch

Tools

Iterable

Hightouch

Job description

Work Locations: With the exception of some select roles that have in-office requirements, A+E Global Media operates on a flexible model that allows for remote, hybrid or full time in office work (in certain locales).

Office locations include New York City, Los Angeles, Chicago, and Stamford, CT.

Our list of eligible states in which employees may work remotely includes: California, Connecticut, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, South Carolina, South Dakota, Texas, West Virginia, Wisconsin, and Wyoming.

Division Story

The Marketing division is an in-house, full-service B2C/B2B brand and marketing team of talented, curious, and purpose-driven members with diverse skill sets and backgrounds. We work on interesting and varied projects across multiple disciplines. As an employee of A+E Global Media, you’ll be part of a global media and entertainment company that values diversity, representation, flexibility, and kindness. Our commitment to fostering an exceptional workplace has been recognized through multiple accolades: Forbes named us one of America’s Best Midsize Employers. Newsweek included us in their lists of America’s Most Loved Workplaces for 2021 and 2022, and America’s Greatest Workplaces for Diversity in 2023. Inc. recognized A+E Global Media as one of the Best Workplaces of 2025.

Job Description

ROLE: Manager, Lifecycle Marketing

The Manager, Lifecycle Marketing will lead the strategy, development, and optimization of lifecycle journeys that deepen engagement, strengthen retention, and drive acquisition across our brand platforms. This role will oversee strategy for brand e‑mail marketing, owned digital inventory and push notifications.

RESPONSIBILITIES: Manager, Lifecycle Marketing

• Develop and lead the execution of our Brand email strategy, balancing digital and linear viewership goals with meaningful fan-centric experiences
• Partner with the broader Growth Marketing team to ensure strategy cohesion across platforms and channels
• Own the strategy and governance of our owned digital video inventory across sites and apps, providing appropriate support across business initiatives; lead the measurement, optimization and reporting, evolving best practices along the way
• Partner with Analytics, Product, and Digital teams to build personalization and orchestration strategies that deliver the right message and creative to the right viewer at the right moment
• Brief in creative partners to support the development of best-in‑class creative, providing audience and performance insights to inform creative optimization
• Establish clear success metrics and measurement frameworks. Turn data into actionable insights that shape future strategy
• Lead a test‑and‑learn agenda, continuously evolving segmentation, messaging, and personalization strategies to drive incremental growth and engagement.
• Serve as subject matter expert for the Global Marketing team
• Stay ahead of lifecycle, CRM, and loyalty marketing trends, emerging technologies, and competitive best practices within media and entertainment. Identify new ways to strengthen audience relationships and elevate performance.
• Contribute to the creation of a high‑performing marketing team

BASIC REQUIREMENTS: Manager, Lifecycle Marketing

• 3-5 years’ relevant experience in lifecycle marketing
• A proven track record of building and scaling multi‑channel lifecycle programs that deliver measurable audience and business impact
• Deep expertise in segmentation, personalization, and experimentation methodologies
• Strong communication skills and ability to translate data into compelling narratives
• Proactive self‑starter, comfortable moving projects forward independently
• Test and learn mindset
• Highly collaborative with both internal and external partners
• AI fluency and prompting skills
• Familiarity with Iterable, Hightouch, and/or similar enterprise CRM platforms is a plus

Compensation

Annual Pay Range: $112,951 - $132,153

Annual Incentive Target: 12.50%

The annual/hourly pay range displayed serves as a good faith estimate of the minimum and maximum base pay range for this role. Compensation for the role will be based on a number of different factors such as a candidate’s qualifications, skills, competencies, location, and experience. A+E offers a competitive total compensation package, which includes healthcare coverage, 401k matching, and a range of other benefits. Learn more at www.aegm.com/careers.

A+E Global Media proudly provides equal employment opportunity for all employees and job applicants, and makes employment decisions consistent with this principle. The company’s employment actions and decisions – including recruitment, hiring, training, promotion, demotion, compensation, transfer, layoff, and termination – are made without regard to an employee’s race, color, religion, creed, age, national origin, ancestry, sex (which includes pregnancy, childbirth, breastfeeding, and related medical conditions), gender, sexual orientation, gender identity, gender expression, marital status, alienage or citizenship status, physical and/or mental disability, medical condition, family and medical leave status, genetic information, military or veteran status, or any other characteristic protected by applicable law.

A+E Global Media is a joint venture of the Hearst Corporation and The Walt Disney Company.

We are proud to be an affirmative action/equal opportunity employer/disabled/veterans.