Manager, Lifecycle Marketing

A&E Television Networks, LLC; New York (NY); Hybrid; USD 112,951 - 132,153; Full time

Benefits offered by this job

Healthcare coverage

401‑k matching

Other benefits

Job summary

A+E Global Media is seeking a Manager, Lifecycle Marketing to lead strategy, development and optimization of lifecycle journeys across our brand platforms. You will oversee brand email marketing, owned digital inventory, and push notifications.

In this role you will collaborate with Growth Marketing, Analytics, Product, and Digital teams to deliver personalized, timely messages that deepen engagement and drive acquisition. A strong background in segmentation and experimentation is required.

Qualifications

• 3–5 years’ relevant experience in lifecycle marketing.
• Proven track record of building and scaling multi‑channel lifecycle programs with measurable impact.
• Deep expertise in segmentation, personalization, and experimentation methodologies.
• Strong communication skills and ability to translate data into narratives.
• Proactive self‑starter, able to advance projects independently.
• Test‑and‑learn mindset and collaboration with internal/external partners.
• AI fluency and prompting skills.
• Familiarity with Iterable, Hightouch, or similar enterprise CRM platforms is a plus.

Responsibilities

• Develop and lead the execution of Brand email strategy balancing digital and linear viewership goals.
• Partner with Growth Marketing to ensure strategy cohesion across platforms.
• Own strategy and governance of owned digital video inventory across sites and apps; lead measurement, optimization and reporting.
• Collaborate with Analytics, Product, and Digital teams to build personalization and orchestration strategies.
• Brief creative partners with audience insights to inform optimization.
• Establish success metrics and measurement frameworks; turn data into actionable insights.
• Lead a test‑and‑learn agenda to evolve segmentation, messaging, and personalization.
• Serve as subject‑matter expert for the Global Marketing team.
• Stay ahead of lifecycle, CRM, and loyalty marketing trends and best practices.
• Identify new ways to strengthen audience relationships and elevate performance.
• Contribute to a high‑performing marketing team.

Skills

Lifecycle marketing

Segmentation

Personalization

Experimentation

Communication

AI fluency

Prompting

Iterable/Hightouch familiarity

Tools

Iterable

Hightouch

Job description

Work Locations

With the exception of select roles that require in‑office presence, A+E Global Media operates on a flexible model that allows for remote, hybrid or full‑time in‑office work in certain locales. Office locations include New York City, Los Angeles, Chicago, and Stamford, CT. Eligible states for remote work include California, Connecticut, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, South Carolina, South Dakota, Texas, West Virginia, Wisconsin, and Wyoming.

Job Description

ROLE: Manager, Lifecycle Marketing

The Manager, Lifecycle Marketing will lead the strategy, development, and optimization of lifecycle journeys that deepen engagement, strengthen retention, and drive acquisition across our brand platforms. This role will oversee strategy for brand e‑mail marketing, owned digital inventory, and push notifications.

Responsibilities

• Develop and lead the execution of our Brand email strategy, balancing digital and linear viewership goals with meaningful fan‑centric experiences.
• Partner with the broader Growth Marketing team to ensure strategy cohesion across platforms and channels.
• Own the strategy and governance of our owned digital video inventory across sites and apps, providing appropriate support across business initiatives; lead measurement, optimization and reporting, evolving best practices along the way.
• Partner with Analytics, Product, and Digital teams to build personalization and orchestration strategies that deliver the right message and creative to the right viewer at the right moment.
• Brief creative partners to support the development of best‑in‑class creative, providing audience and performance insights to inform creative optimization.
• Establish clear success metrics and measurement frameworks; turn data into actionable insights that shape future strategy.
• Lead a test‑and‑learn agenda, continuously evolving segmentation, messaging, and personalization strategies to drive incremental growth and engagement.
• Serve as subject‑matter expert for the Global Marketing team.
• Stay ahead of lifecycle, CRM, and loyalty marketing trends, emerging technologies, and competitive best practices within media and entertainment.
• Identify new ways to strengthen audience relationships and elevate performance.
• Contribute to the creation of a high‑performing marketing team.

Basic Requirements

• 3–5 years’ relevant experience in lifecycle marketing.
• A proven track record of building and scaling multi‑channel lifecycle programs that deliver measurable audience and business impact.
• Deep expertise in segmentation, personalization, and experimentation methodologies.
• Strong communication skills and the ability to translate data into compelling narratives.
• Proactive self‑starter, comfortable moving projects forward independently.
• Test‑and‑learn mindset.
• Highly collaborative with both internal and external partners.
• AI fluency and prompting skills.
• Familiarity with Iterable, Hightouch, and/or similar enterprise CRM platforms is a plus.

Compensation

Annual Pay Range: $112,951 – $132,153

Annual Incentive Target: 12.50%

The annual/hourly pay range displayed serves as a good faith estimate of the minimum and maximum base pay range for this role and is based on a number of factors such as a candidate’s qualifications, skills, competencies, location, and experience. A+E offers a competitive total compensation package, which includes healthcare coverage, 401‑k matching, and a range of other benefits.

EEO Statement

A+E Global Media proudly provides equal employment opportunity for all employees and job applicants, and makes employment decisions consistent with this principle. The company’s employment actions and decisions – including recruitment, hiring, training, promotion, demotion, compensation, transfer, layoff, and termination – are made without regard to an employee’s race, color, religion, creed, age, national origin, ancestry, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, sexual orientation, gender identity, gender expression, marital status, alienage or citizenship status, physical and/or mental disability, medical condition, family and medical leave status, genetic information, military or veteran status, or any other characteristic protected by applicable law.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

EEO Law and Supplemental Information: If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact [e-mail]. For additional information and review please contact [e-mail].