Manager, Lifecycle Marketing

Jobtailor; New York (NY); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Hearst Magazines is seeking a lifecycle email marketer to own the strategy and execution of campaigns across its portfolio, with a focus on onboarding, retention, and personalized customer journeys. You will collaborate with Creative, Brand Marketing, Product, Data, and other teams to optimize engagement and value.

The role emphasizes data-driven decision making, audience segmentation, and ongoing optimization, with a four-day-per-week hybrid schedule at the New York City office.

Qualifications

• 2+ years of experience in lifecycle, CRM, email, performance, or digital marketing, or equivalent experience.
• Experience developing and executing email marketing campaigns that drive measurable business results.
• Proficiency with ESPs, marketing automation platforms, and audience segmentation strategies.
• Strong analytical skills to interpret campaign data and develop strategic recommendations.
• Ability to manage multiple projects with attention to detail in a fast-paced environment.
• Excellent collaboration and communication skills across creative, product, marketing, and analytics teams.
• A proactive, adaptable, and results-oriented mindset with a passion for testing and learning.
• Ability to work in New York City on a hybrid schedule of four days per week.

Responsibilities

• Lead lifecycle email programs across Hearst Magazines' portfolio, including campaigns and automated journeys.
• Develop audience segmentation strategies to drive acquisition, engagement, and long-term value.
• Build and scale onboarding, retention, winback, and behavioral trigger campaigns.
• Partner with Creative, Brand Marketing, Product, Data, and other teams to deliver personalized experiences.
• Analyze campaign performance and translate insights into actionable recommendations.
• Manage testing and optimization roadmap to improve campaigns and customer experiences.
• Champion lifecycle marketing best practices and emerging trends to drive innovation.
• Help build scalable processes that support membership growth and audience loyalty.

Skills

Lifecycle marketing

CRM

Email marketing

Performance marketing

Digital marketing

Tools

ESPs

Marketing automation platforms

Job description

Responsibilities

• Lead the strategy, planning, and execution of lifecycle email marketing programs across Hearst Magazines' portfolio, including ongoing campaigns, automated customer journeys, and key go-to-market initiatives.
• Develop audience segmentation strategies that drive subscriber acquisition, engagement, retention, and long-term customer value.
• Build, optimize, and scale automated lifecycle programs, including onboarding, retention, winback, and behavioral trigger campaigns.
• Partner closely with Creative, Brand Marketing, Product, Data, and other cross-functional teams to deliver personalized, customer-centric experiences that align with brand objectives.
• Analyze campaign performance across key metrics, including engagement, click-through rate, conversion, and retention, and translate insights into actionable recommendations.
• Manage an ongoing testing and optimization roadmap to continuously improve campaign performance and customer experiences.
• Champion lifecycle marketing best practices, personalization strategies, and emerging email marketing trends to drive innovation across the portfolio.
• Help build scalable lifecycle marketing processes that support membership growth while strengthening audience loyalty across Hearst’s brands.

Requirements

• 2+ years of experience in lifecycle, CRM, email, performance, or digital marketing, or equivalent experience.
• Experience developing and executing email marketing campaigns that drive measurable business results.
• Proficiency with email service providers (ESPs), marketing automation platforms, and audience segmentation strategies.
• Strong analytical skills with the ability to interpret campaign performance data and develop strategic recommendations.
• Demonstrated ability to manage multiple projects while maintaining strong attention to detail in a fast-paced environment.
• Excellent collaboration and communication skills with experience working across creative, product, marketing, and analytics teams.
• A proactive, adaptable, and results-oriented mindset with a passion for testing, learning, and continuous improvement.
• Ability to work in our New York City office on a hybrid schedule of four days per week.