Manager, Lifecycle Marketing

Havenly; Denver (CO); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Free design services

Furniture discounts

Merchandise credits

Paid time off & volunteer days

Parental leave

Health benefits

Job summary

Havenly Brands is seeking a Manager, Lifecycle Marketing to lead retention and engagement across Havenly's portfolio of brands. You’ll own lifecycle email, SMS, and push programs and work with analytics to optimize customer value.

This role sits at the intersection of strategy, creative briefing, audience segmentation, and data analysis. You’ll partner with creative, product, and ecomm teams to drive multi-brand campaigns and experiment with AI-powered tooling to accelerate our growth.

Qualifications

• Experience in lifecycle, CRM, or retention marketing across multiple brands.
• Comfort using data and AI tools to extract insights.
• Ability to manage high-volume campaigns end-to-end.

Responsibilities

• Lead email, SMS, and push strategies across brands.
• Create detailed campaign briefs in Asana.
• Own campaign calendar and cross-functional coordination.
• Analyze cohort performance and report results.
• Develop AI-powered workflows to automate briefs.

Skills

Lifecycle marketing

CRM & retention

Email marketing

Braze

Asana

Data analysis

AI tooling

Campaign management

Tools

Snowflake

Braze

Asana

Job description

At Havenly Brands , we’re building this generation’s premier destination for all things home. Alongside our award winning Havenly design services, we proudly own and operate some of the best home furnishings brands in the business including Havenly, Interior Define, The Citizenry, Burrow, Inside, and St.Frank. Our family of brands is growing and we’re looking for amazing people to join us on this journey!

Havenly is not just the #1 residential interior design service in America - we're architecting the future of how millions design their homes. With our proprietary 3D visualization technology, our worldwide network of designers empowered with AI tools, and our revolutionary customer-facing AI design assistant, we're at the inflection point of a massive market transformation. This isn't just another operations role, it's the opportunity to build the category-defining business at the intersection of AI, design, and commerce.

Our Core Values

• Exhibit Gumption: meet every challenge with spirit and energy; believe the impossible is possible.
• Overperform: work hard, move fast, be scrappy.
• Stay Playful: no jerks, no whiners; have fun and keep perspective.
• Act Like an Owner: be accountable, speak up, act in Havenly's best interest.

About the Role

Havenly is looking for a Manager, Lifecycle Marketing. You'll lead retention and engagement campaign strategy across Havenly's portfolio of brands, sitting at the intersection of campaign strategy, creative briefing, audience segmentation, and data analysis. This is the seat that owns the day-to-day lifecycle program driving customer engagement and repeat purchase behavior across brands, moving between data, briefs, and calendars in the same day without letting anything slip across a fast-moving, multi-brand workflow.

What You'll Own

• Email, SMS, and push communication strategy and execution across brands, including lifecycle flows, re-engagement series, and promotional sends
• Detailed creative briefs in Asana for each campaign, including creative direction, landing page guidance, Figma template suggestions, product recommendations, and subject line/preview header suggestions
• Campaign calendar across brands and channels, coordinating timing, sequencing, and deployment
• Cross-functional partnership with creative, brand, ecomm, and product teams to execute campaigns end-to-end
• Campaign targeting strategy in partnership with analytics, including cohort identification and audience segmentation
• Customer segments based on purchase behavior, design activity, and engagement signals
• High-value audience windows and purchase thresholds to inform campaign eligibility

What You'll Drive

• Query and analyze customer and order data in Snowflake to support audience sizing, cohort analysis, and campaign performance reporting
• Post-send analysis, applying learnings to future targeting and campaign decisions
• Translate data findings into actionable recommendations for the broader marketing team
• Continued build-out of an AI-powered knowledge base for email marketing, informed by historical performance data
• Development and refinement of AI scripts to automate workflows and enhance the briefing process

We Are Looking for People Who

• Experience in lifecycle, CRM, or retention marketing managing multiple brands or business lines
• Experience with ESPs (Braze preferred) and project management tools (Asana)
• Comfort working with data and AI tools to pull and interpret performance insights
• Strong organizational skills with the ability to manage high-volume campaign workflows across brands simultaneously
• You're detail-oriented and can manage many campaigns across many brands without letting anything slip
• You're comfortable moving between data, briefs, and calendars in the same day
• You're curious about AI tools and want to use them to make your own workflow faster and better
• You're a clear communicator who can write a brief that a designer can pick up and run with
• You're energized by a fast-moving, lean team environment

At Havenly, we're building with AI as part of how we work. We're looking for people who are genuinely curious about AI-assisted tools and eager to adopt them; this is about openness, not existing expertise.

The Details

• Employment type: Full-time, exempt
• Location: In office, Denver, CO or New York, NY, with a strong preference to Denver
• Benefits: generous compensation and PTO, volunteer days off, health benefits (Medical, Dental, Vision, Disability), 401(k) with company match, paid parental leave, plus Havenly-specific perks: free design services, furniture discounts, and merchandise/anniversary credits.
• Work authorization: Applicants must be currently authorized to work in the United States on a full-time basis. We do not offer any sponsorship.

Havenly is an Equal Opportunity Employer. Havenly's employment decisions are made without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.