Manager, Lifecycle & Communications

conduit-health; United States; On-site; USD 90,000 - 140,000; Full time

Job summary

Conduit Health is seeking a Manager, Lifecycle & Comms to own communications with patients, caregivers, and partners across their journey. This cross‑functional role blends strategy with hands‑on execution, shaping voice, cadence, and channels to drive action and trust.

You will design and optimize lifecycle programs, run experiments, and partner with Product and Engineering to scale our communications stack (Customer.io, Twilio, Intercom, HubSpot) to boost activation, engagement, and retention.

Qualifications

• Experience designing lifecycle communications across channels.
• Ability to translate healthcare information into clear, human copy.
• Strong analytical mindset with testing and optimization.
• Experience with marketing automation/tools is a plus.

Responsibilities

• Own transactional, marketing, and lifecycle communications for patients, caregivers, and partners.
• Craft messaging across lifecycle journeys to drive action and trust.
• Design journeys for activation, conversion, engagement, and retention with KPI focus.
• Lead performance testing (A/B) and apply insights to strategy.
• Manage patient notifications, shipping updates, and appointment reminders.
• Oversee tools (Customer.io, Twilio, Intercom, HubSpot) and integrations.
• Collaborate with Product/Engineering to scale the lifecycle stack.
• Help define the function and plan team growth.

Skills

Messaging & copy

Lifecycle marketing

A/B testing

Customer.io

Twilio

Intercom

HubSpot

Segmentation

Process optimization

Tools

Customer.io

Twilio

Intercom

HubSpot

Job description

About Conduit Health

Conduit Health is transforming one of the most outdated corners of post-acute care-getting essential medical equipment and supplies into patients' homes. We're the first vertically integrated, AI-powered platform to unite ordering, telehealth, prescriptions, insurance, and fulfillment into one seamless experience. In seconds, case managers and providers can say "yes" to patients who would otherwise wait weeks - while we handle every step behind the scenes.

The Role

We're looking for a Manager, Lifecycle & Comms to own how Conduit communicates with patients, caregivers, and partners across their entire journey with us. This is a highly cross-functional builder-operator role spanning communications strategy, hands-on execution, performance optimization, and the infrastructure that powers it all. You'll define what we say, when we say it, which channels we use, and how our voice shows up - and then own the day-to-day operation that brings that strategy to life.
You'll oversee the communications ecosystem end-to-end, from transactional messaging and lifecycle journeys to marketing and educational campaigns. You'll own developing and writing the communications themselves, while leveraging shared services and cross-functional partners for design, technical implementation, and execution. You'll own campaign performance - continuously testing messaging, audiences, channels, cadence, and timing, analyzing results, and using those insights to evolve our strategy.
Ultimately, you'll be the operator at the center of how Conduit communicates - accountable for ensuring the right message reaches the right person at the right moment, through the right channel, and drives outcomes like conversion, engagement, and retention.
This role sits in our Revenue department, reporting to the Head of Patient Experience, reflecting its core mandate around patient engagement and communication. As Conduit grows, we expect this person to build out the function and ultimately lead the team they're helping create today.

What You'll Do

• Full Lifecycle ownership: Own transactional, marketing, and lifecycle communications across our direct-to-consumer audiences (patients and caregivers) and B2B partners (e.g., service coordinators and home health aides).
• Messaging & copy : Own the messaging and copy across lifecycle, transactional, educational, and marketing communications. Translate complex healthcare and operational information into clear, compelling, human communication that drives action while building trust with patients and partners.
• Revenue & retention: Design, build, and optimize journeys across the funnel - activation, conversion, engagement, re-engagement, and churn prevention - with conversion and retention as your primary KPIs.
• Performance & experimentation: Own the performance of our lifecycle programs and campaigns. Define success metrics, build testing roadmaps, run A/B tests across messaging, audience, channel, cadence, and timing, and analyze results to understand what drives behavior. Turn those insights into clear recommendations that continuously improve our communications strategy and broader patient journey.
• Patient experience: Own transactional communications - from appointment reminders and missing-information outreach to order confirmations and shipping updates- as a core part of the patient experience. Identify opportunities for proactive communication to reduce friction, increase completion, and prevent avoidable support needs.
• Communications Infrastructure: Own the tools and infrastructure powering patient and partner communications, including Customer.io , Twilio, Intercom, voice AI, and HubSpot. Identify gaps in the stack and drive improvements that make our communications more reliable, scalable, effective, and cohesive.
• Systems & cross-functional partnership: Own the strategy and requirements for the data, events, segmentation, and integrations that power our communications ecosystem. Manage and partner closely with the technical resources responsible for implementation, while working cross-functionally with Product and Engineering to ensure our lifecycle infrastructure supports the experiences we want to build.
• Building the function: Help define what belongs in proactive education versus reactive support, and lay the groundwork to hire and manage a team as this function scales.

Who You Are

• Patient & Revenue Minded: You think in experience and revenue outcomes, and build comms that serve our patients and the business equally.
• Systems Thinker: You understand how data, tools, triggers, and channels come together to power lifecycle communications. You can set clear requirements, manage technical resources, and identify and lead improvements across the communications ecosystem.
• Operationally Fluent: You're comfortable being the person ops and support come to when messag