Manager, Journey Analytics

DraftKings Inc.; Boston (MA); On-site; USD 126,000 - 158,000; Full time

Job summary

DraftKings Inc. is seeking a Manager, Journey Analytics to lead a team focused on understanding customer engagement across platforms. You will shape analytics strategy, build scalable data assets, and partner with cross-functional teams to translate insights into strategic initiatives that improve the player experience.

The role requires 3+ years in analytics with people management, strong SQL, and familiarity with Python; excellent communication is essential to influence senior leadership.

Qualifications

• At least 3 years of analytics experience translating data into actionable insights.
• At least 1 year of people management experience.
• Strong SQL proficiency and ability to build scalable data assets.
• Familiarity with Python and predictive modeling is a plus.
• Experience with segmentation, cohort, funnel analyses and lifecycle measurement.
• Excellent communication and cross-functional collaboration abilities.

Responsibilities

• Lead Journey Analytics team's strategy and develop analysts to drive improvements.
• Develop measurement frameworks and segmentation strategies across touchpoints.
• Conduct exploratory analyses and hypothesis-driven research to uncover opportunities.
• Design and evaluate experiments to measure impact of product changes and campaigns.
• Partner with Product and Operations to turn insights into initiatives and metrics.
• Influence senior leadership with data-driven recommendations.

Skills

SQL

Python

Predictive modeling

A/B testing

Causal inference

Segmentation

Cohort analysis

Funnel analysis

Lifecycle measurement

Communication skills

Job description

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

As a Manager, Journey Analytics, you’ll lead a team focused on understanding how customers engage with DraftKings across all of our platforms, services, and experiences. You’ll shape the team’s analytical strategy, uncover connections across the customer journey, and turn complex data into insights that drive meaningful improvements to the player experience. Working closely with cross-functional teams, you’ll establish measurement frameworks, identify opportunities to strengthen engagement, and influence decisions that extend beyond individual business verticals. Your leadership will help define how we understand customer behavior and deliver more connected experiences across the full DraftKings ecosystem.

What you’ll do

• Lead the Journey Intelligence Team’s analytical strategy, setting clear priorities and developing analysts to drive measurable improvements in the end-to-end customer experience.
• Develop measurement frameworks, customer segmentation strategies, and scalable data assets to create a comprehensive view of customer behavior across DraftKings touchpoints.
• Conduct exploratory analyses and hypothesis-driven research to resolve unmet customer needs, identify opportunities for improvement, and strengthen cross-vertical engagement.
• Design and evaluate experiments to measure the impact of changes to the product, promotions, and communications experiences, translating findings into actionable next-steps.
• Partner with cross-functional teams, including Product and Operations, to turn analytical insights into strategic initiatives and measure their impact on customer engagement.
• Influences business decisions by acting as a key analytical partner to senior leadership and aligning teams around opportunities that improve the broader customer journey.

What you’ll bring

• At least 3 years of experience in customer, business, or product analytics, with a proven track record of translating complex data into actionable insights that drive business results.
• At least 1 year of people management experience, including coaching analysts, setting strategic priorities, and supporting professional development.
• Expert proficiency in SQL, with experience developing scalable data assets both independently and in partnership with Data Engineering teams. Familiarity with Python and predictive modeling is a plus.
• Strong knowledge of statistical analysis and experimental design, including A/B testing, causal inference, and the ability to evaluate the limitations of experimental results.
• Experience analyzing customer behavior through segmentation, cohort analysis, funnel analysis, and customer lifecycle measurement.
• Ability to navigate ambiguity, define complex business problems, and translate broad strategic objectives into clear analytical priorities and measurable outcomes.
• Strong communication and cross-functional collaboration skills, with experience presenting complex findings to senior leadership and influencing strategic decisions.
• A customer-focused, analytical mindset with the ability to connect behaviors across platforms and experiences while balancing detailed analysis with broader business objectives.

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 126,000.00 USD - 157,500.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.