Manager, Integrated Media Strategy & Planning

Dept; United States; Remote; USD 73,000 - 90,000; Full time

Job summary

A pioneering technology and marketing services company is seeking a Manager, Integrated Media Strategy & Planning. This role involves developing data-driven media strategies and closely collaborating with internal teams to execute holistic campaigns. The ideal candidate will have over 4 years of media planning experience and strong analytical skills. The position offers a salary range of $73,900 - $90,000 USD and a hybrid work environment.

Benefits

Healthcare, Dental, and Vision coverage

PTO

Paid Company Holidays

Qualifications

• 4+ years of experience in cross-channel media planning and optimization.
• Knowledge of media industry research and planning tools.
• 2+ years of client-facing and management experience.

Responsibilities

• Pull and analyze research insights from various sources.
• Develop full-funnel media strategies based on insights.
• Collaborate with internal teams to execute media campaigns.

Skills

Cross-channel media planning

Client relationship building

Analytical thinking

Strategic problem solving

Effective communication

Tools

ComScore

GWI

Pathmatics

Job description

Manager, Integrated Media Strategy & Planning

United States

We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients\' problems, no matter where you are in the world.

ABOUT YOU:

We believe that real media impact comes from having a holistic understanding of consumers, culture, channels, content and commerce. Deciphering present day trends and historical performance from these interconnected and interdependent fields begins to represent our journey towards lasting growth for our clients.

As such, we are looking for a Manager, Integrated Media Strategy & Planning who shares this approach and wants to join a talented team of growth marketers. This role is equal parts research and insight development as well as a strategic client partner. This person will join us as a key member of our strategy team; working alongside the directors to provide robust data based strategies to our clients while also helping to guide larger cross functional teams on campaign planning and ongoing optimizations.

In this role, you will serve as a trusted advisor for internal cross-functional team members and external partners and become a steward of integrated planning and strategy core practices and solutions.

You'll be responsible for:

• Planning: Pulling together research insights from Competitive data (Pathmatics, Vivvix, Similarweb), Audience Research (GWI), Landscape insights (eMarketer, business journals), Client Data (GA, CM, META etc) and 1P data.
• Developing and contributing to full funnel media and data driven strategies based on research insights.
• Supporting the creation of holistic communication plans and corresponding media strategies; from setting objectives & KPIs, audience sizing, profiling, targeting, determining media channel mix and potential tactics/partners, budget setting to measurement frameworks.
• Closely partnering and collaborating with interconnected internal teams such as Client Services, Creative Services, Activation and Data Sciences when creating and executing holistic media campaigns.
• Working along a range of cross-functional teams both within the agency and clients’ teams alike, building a collaborative and trusting relationship along the way.
• Participate in new business development and other growth opportunities.

• Is a trusted advisor for internal functional team members and external partners and becoming an expert within integrated planning.
• Ability to boost morale and develop team culture - being a positive example and growing careers of junior team members alike.
• Provides new or different thinking and shares ideas openly.
• Strong communication and presentation skills and is able to contribute to a client presentation confidently on their own.
• Strong analytical mind and strategic thinker / problem solver and is solution-oriented.

You'll need to have:

• 4+ years of hands-on in cross-channel media planning & optimization inclusive of all digital channels; knowledge and experience in traditional channels is preferred but not mandatory.
• 4+ Experience with media industry research and planning tools (i.e. ComScore, MRI, GWI, Kantar, Pathmatics).
• 2 year minimum of client facing experience and management experience.
• Understanding of brand and performance media and the synergy across the two.
• Able to clearly and concisely articulate a persuasive point of view, both written and verbal, presenting to project stakeholders.
• Curious and creative, while rigorous and analytical.
• Strong collaboration, client relationship building, and leadership skills.
• Experience navigating cross-functional teams and dynamics.

WHAT DO WE OFFER?

We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package:

• Healthcare, Dental, and Vision coverage
• PTO
• Paid Company Holidays

WE SUPPORT YOU BEING YOU:

DEPT is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.

DEPT participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.

DEPT is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands. Our team of digital specialists delivers pioneering work on a global scale with a boutique culture.

We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Salary range for this position (US Remote): $73,900 - $90,000 USD

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