Manager, Integrated Marketing, Consumer - DashPass Habituation

DoorDash; Austin (TX); On-site; USD 142,800 - 210,000; Full time

Benefits offered by this job

401(k) plan with employer matching

16 weeks of paid parental leave

Wellness benefits

Commuter benefits match

Paid time off

Medical, dental, and vision benefits

Job summary

DoorDash is seeking a strategic, data-driven marketer to enhance the DashPass retention marketing strategy. Located in Austin, Texas, this role involves developing marketing initiatives, managing budgets, and collaborating cross-functionally to engage members.

The ideal candidate will have over 6 years in B2C marketing and excellent communication skills. DoorDash offers a competitive salary range of $142,800—$210,000 plus a comprehensive benefits package including parental leave, wellness benefits, and more.

Qualifications

• 6+ years of experience in B2C marketing with a mix of performance, retention, and integrated marketing.
• Ability to think like a general manager and communicate effectively.
• Experience in data analysis to make informed decisions.

Responsibilities

• Own the DashPass retention marketing strategy and drive member engagement.
• Lead end-to-end campaign development for various marketing channels.
• Manage and optimize the DashPass retention marketing budget.

Skills

B2C marketing

Performance marketing

Cross-functional leadership

Data-driven decision making

Communication skills

Education

Bachelor’s degree or higher

MBA

Job description

About the Team

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for a marketer who will sit at the intersection of growth, brand, product, and operations, to develop integrated marketing strategies for our consumer business at DoorDash. The integrated marketing team is a group of marketing generalists responsible for translating business goals into marketing strategies and serving as the general manager across the organization to bring those strategies to market.

About the Role

The Consumer Integrated Marketing team is looking for a strategic, entrepreneurial, and data‑driven marketer to grow DoorDash's Marketplace. This role will report to the DashPass Retention & Member Experience Marketing Lead and will own the strategy and execution of marketing initiatives designed to increase member engagement, drive habit formation, and deepen the value members derive from DashPass. This is a unique opportunity to operate at the intersection of innovation and scale—incubating new growth and retention opportunities from concept to launch while optimizing established programs that impact millions of members. The role requires a strong blend of strategic thinking, customer‑centric problem solving, cross‑functional leadership, and performance marketing expertise, with ownership over a significant marketing budget and measurable business outcomes.

Responsibilities

• Act as the “general manager” within the marketing org to ensure plans are developed in a unified, cohesive manner and executed in close collaboration with key cross‑functional stakeholders (strategy + operations, finance, product, analytics, engineering, etc.)
• Own the DashPass retention marketing strategy — acting as the voice of the DashPass member and the expert for the Marketing organization on what drives engagement, loyalty, and churn
• Identify and execute opportunities to increase DashPass subscriber retention, while establishing the role of marketing in bringing more value to our members
• Lead end‑to‑end campaign development across CRM, paid media, in‑app, push, and SMS channels — from brief and strategy through production, launch, and performance analysis
• Create scalable A/B testing frameworks in partnership with Marketing Insights and Research, with a focus on segmentation, personalization, and first‑party data activation
• Set the quarterly marketing goals and KPIs, and partner with Analytics, S&O, and channel teams to establish reporting that tracks progress
• Manage and optimize the DashPass retention marketing budget, tracking ROI and making investment recommendations to leadership

Qualifications

• Bachelor’s degree or higher; MBA a plus
• 6+ years of experience in B2C marketing, preferably with a mix of performance, retention, and / or integrated marketing with experience standing up new marketing channels
• The ability to think about the business like a GM, drive forward highly cross‑functional projects like a product manager, and understand how to speak to our consumer like a seasoned marketer
• Excellent verbal / written communication and presentation skills and are able to organize critical info both to senior leaders, external partners, and cross‑functional stakeholders
• Experience sifting through a detailed analysis and synthesizing the key points to make data‑driven decisions, while still having a strong bias for action and being able to leverage your intuition when you don’t have all the data you might need
• A creative and entrepreneurial mindset — you enjoy tackling unsolved problems, building, and finding creative solutions with limited resources
• A love for collaborating and working on a team with extensive cross‑functional experience partnering with groups across marketing (CRM, paid media, creative, etc.), analytics, product, etc.

Compensation and Benefits

The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job‑related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market‑dependent and may be modified in the future. In addition to base salary, the compensation for this role includes opportunities for equity grants.

DoorDash offers a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). Other benefits include medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family‑forming assistance, and a mental health program. Salary range for this position: $142,800—$210,000 USD.

Legal & Non‑Discrimination Statement

Statement of Non‑Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. We value a diverse workforce and are committed to creating an inclusive environment. Pursuant to applicable regulations, we consider all qualified applicants, including those with arrest and conviction records.

Accommodations

If you need any accommodations, please inform your recruiting contact upon initial connection.