Manager, Integrated Marketing - Consumer (DashPass Benefits)

DoorDash; San Francisco (CA); On-site; USD 90,000 - 150,000; Full time

Job summary

An innovative firm is seeking a strategic marketer to enhance its consumer marketplace. This role involves defining and executing go-to-market strategies for new features, driving engagement, and collaborating with various teams to increase customer conversion and retention. The ideal candidate will possess a strong background in B2C marketing, with a proven track record of successful launches that impact adoption and revenue. Join a dynamic team that values leadership at all levels and fosters a culture of continuous learning and customer obsession.

Benefits

Leadership Opportunities

Innovative Work Environment

Continuous Learning

Unified Team Culture

Qualifications

• 6+ years of experience in B2C marketing with successful launches.
• Ability to manage cross-functional projects and communicate effectively.

Responsibilities

• Define and execute go-to-market plans for new features.
• Collaborate with analytics and product management teams.

Skills

B2C Marketing

Data Analysis

Go-to-Market Strategy

Cross-Functional Collaboration

Verbal/Written Communication

Creative Problem Solving

Education

Bachelor's Degree

MBA

Job description

Join to apply for the Manager, Integrated Marketing - Consumer (DashPass Benefits) role at DoorDash.

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About The Team

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for a marketer who will sit at the intersection of growth, brand, product, and operations, to develop integrated marketing strategies for our consumer business at DoorDash. The integrated marketing team is responsible for translating business goals into marketing strategies and serving as the general manager across the organization to bring those strategies to market.

About The Role

The Consumer Integrated Marketing team seeks a strategic, entrepreneurial, and data-driven marketer to grow DoorDash's Marketplace. Reporting to the Sr. Integrated Marketing Manager for DashPass Benefits, you will define strategies to test and launch new DashPass features and benefits, and drive engagement with current benefits. Collaborating with Product and Strategy & Operations teams, you will surface audience insights to inform the roadmap and build go-to-market campaigns that create member value and increase awareness and adoption of DashPass benefits.

You’re Excited About This Opportunity Because You Will…

• Define and execute comprehensive go-to-market plans for new features, from audience definition and value proposition development to launch and ongoing engagement.
• Partner with research and analytics teams to understand the consumer audience and surface opportunities for leadership to inform the roadmap.
• Identify the needs of DashPass members and work with business strategy to test and launch benefits that increase customer conversion and retention.
• Drive increased conversion through collaboration with analytics, product management, and business strategy teams.
• Lead cross-functional teams to execute marketing programs at scale, partnering with Product Management, Engineering, Communications, Strategy & Operations, Finance, and Analytics.

We’re Excited About You Because You Have…

• Bachelor’s degree or higher; MBA preferred.
• 6+ years in B2C marketing with successful go-to-market launches that impact adoption and revenue.
• Ability to think like a GM, manage cross-functional projects, and communicate effectively with consumers and stakeholders.
• Strong verbal/written communication and presentation skills for senior leaders and external partners.
• Experience analyzing data, making data-driven decisions, and leveraging intuition when data is limited.
• Creative, entrepreneurial mindset with a passion for solving unsolved problems and building innovative solutions.
• Extensive experience collaborating with marketing (CRM, paid media, creative), analytics, and product teams.

Why You’ll Love Working at DoorDash

• Leadership is embraced at all levels.
• We are proactive and innovative in building the future.
• Continuous learning is encouraged.
• Customer obsession drives our mission.
• We are a unified team making meaningful impact.

We expect this position to be filled by 6/22/25.