Manager, Integrated Marketing Communications

Beckman Coulter Diagnostics; Brea (CA); Hybrid; USD 115,000 - 150,000; Full time

Benefits offered by this job

Bonus eligible

Medical/dental/vision insurance

401(k)

Paid time off

Job summary

Beckman Coulter Diagnostics, a Danaher company, is seeking an experienced Manager of Integrated Marketing Communications in California. You will lead global IMC plans, drive product launches, and map customer journeys to optimize engagement across channels.

You will collaborate with regional and global teams to develop compelling stories, support sales enablement, and leverage DBS continuous improvement to accelerate life sciences solutions.

Qualifications

• Bachelor’s degree with 9+ years of related experience or Master’s degree with 7+ years.
• Experience in marketing communications and brand development, including demand generation campaigns.
• Proven experience leading cross-functional projects in a global organization.
• Understanding of the Hospital Lab environment and hospital lab stakeholders.
• Strong knowledge and experience in the IVD industry, encompassing marketing, product launch and commercial practices.
• Strong understanding of digital marketing, content management systems, marketing automation and Google Analytics is also preferred

Responsibilities

• Provide strategic leadership: develop and execute global integrated marketing communications plans for specific solutions, that can be customized to deliver impact at regional levels, aligning with Beckman Coulter Diagnostics' strategic priorities.
• Drive New Product Launch Excellence: Own the IMC workstream within the New Product Launch Excellence Process. Partner with Global Product Marketing to commercialize new products, including developing value propositions, differentiated solution stories/messaging, and launch activation. Establish launch excellence best practices for industry-leading solutions.
• Utilize Customer Journey Mapping: Utilize segmentation and voice of customer insights to map out the customer journey across various channels. Develop targeted, high-impact programs and measure their performance in partnership with the digital marketing team.
• Lead Content Development: Lead the creation and production of high-value, customer-facing materials designed to leverage clinical evidence and drive thought leadership. Support product marketing in developing sales enablement programs and tools.

Skills

Marketing communications

Brand development

Cross-functional leadership

Digital marketing

Content management systems

Marketing automation

Google Analytics

Education

Bachelor’s degree in marketing, communications, journalism, English, business, science or related field

Master’s degree in related field

Job description

Bring more to life.Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

Bring more to life.Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

At Beckman Coulter Diagnostics, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life. As a global leader in clinical diagnostics, Beckman Coulter Diagnostics has challenged convention to elevate the diagnostic laboratory’s role in improving patient health for more than 90 years. Our diagnostic solutions are used in routine and complex clinical testing, and are used in hospitals, reference and research laboratories, and physician offices around the world. Every hour around the world, more than one million tests are run on Beckman Coulter Diagnostics systems, impacting 1.2 billion patients and more than three million clinicians per year. From uncovering the next clinical breakthrough, to rapid and reliable sample analysis, to more rigorous decision making—we are enabling clinicians to deliver the best possible care to their patients with improved efficiency, clinical confidence, adaptive collaboration, and accelerated intelligence. Learn about the Danaher Business System which makes everything possible.

The Manager of Integrated Marketing Communications (IMC) is responsible for leading the development and execution of marketing campaigns designed to position Beckman Coulter as a leader in healthcare. This role focuses on creating and amplifying compelling solution stories that address industry and customer challenges, utilizing our products as key proof points.

Our IMC managers are experts on how to reach and engage target audiences throughout the customer journey, identify key performance indicators and measure performance. Our IMC managers understand the value of brand marketing, voice of customer (VOC) to ensure global representation and the benefits of using the Danaher Business Systems (DBS) or continuous improvement for cross functional collaboration.

This position reports to the Senior Manager of Integrated Marketing Communications and is part of the Global Marketing Team located in Brea, California, though this can be either a remote or on-site role.

In This Role, You Will Have The Opportunity To

• Provide Strategic Leadership: Develop and execute global integrated marketing communications plans for specific solutions, that can be customized to deliver impact at regional levels, aligning with Beckman Coulter Diagnostics' strategic priorities. This includes campaign development for target personas and channel strategies, in collaboration with regional and global product marketing teams.
• Drive New Product Launch Excellence: Own the IMC workstream within the New Product Launch Excellence Process. Partner with Global Product Marketing to commercialize new products, including developing value propositions, differentiated solution stories/messaging, and launch activation. Establish launch excellence best practices for industry-leading solutions.
• Utilize Customer Journey Mapping: Utilize segmentation and voice of customer insights to map out the customer journey across various channels. Develop targeted, high-impact programs and measure their performance in partnership with the digital marketing team.
• Lead Content Development: Lead the creation and production of high-value, customer-facing materials designed to leverage clinical evidence and drive thought leadership. Support product marketing in developing sales enablement programs and tools.

The Essential Requirements Of The Job Include

• Bachelor’s degree in marketing, communications, journalism, English, business, science or related field with 9+ years of related experience OR Master’s degree and 7+ years of related experience
• Marketing Communications and brand development experience, including leading the development and execution of demand generation campaigns across integrated communication channels
• Proven experience leading cross-functional projects in a matrixed global organization or agency experience.
• In-depth understanding of the Hospital Lab environment and hospital lab stakeholders.
• Strong knowledge and experience in the IVD industry, encompassing marketing, product launch and commercial practices.
• Strong understanding of digital marketing, content management systems, marketing automation and Google Analytics is also preferred

Travel, Motor Vehicle Record & Physical/Environment Requirements

• Must be able and willing to travel occasionally (3-4X/year) both domestically and internationally
• Must have a valid driver’s license with an acceptable driving record

It would be a plus if you also possess previous experience in:

• Sales, Marketing Communications, or Product Marketing expertise in chemistry or immunoassay products.

Beckman Coulter Diagnostics, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.

At Beckman Coulter Diagnostics we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Beckman Coulter Diagnostics can provide.

The annual salary range for this role is $115,000-$150,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future.

This job is also eligible for bonus/incentive pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company’s sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.

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We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact:1-202-419-7762 or [e-mail].