Manager, Influencer & Creator Partnerships

TBWA Worldwide Inc; Nashville, New York (TN, NY); On-site; USD 55,000 - 85,000; Full time

Job summary

A leading marketing agency seeks a Manager for Influencer & Creator Partnerships to drive innovative campaigns for Nissan. The role involves working closely with the data team, managing influencer strategies, and ensuring effective campaign execution. Located in NYC or Nashville, this position offers a competitive salary and various benefits.

Benefits

Health insurance

401(k)

Stock purchase

Vacation and personal days

Disability and life insurance

Qualifications

• 3 or more years media planning/influencer planning experience at a full-service agency.
• Proven work experience within social media influencers.
• Expertise in managing multiple influencers and campaigns.

Responsibilities

• Plan and execute successful influencer integrations within campaigns.
• Work alongside the Data Science & Audience Insights team.
• Manage relationships with clients and negotiate contracts.

Skills

Media planning

Influencer planning

Analytical skills

Negotiation

Communication

Tools

Social listening tools

Community management tools

Job description

Who you are:

A self-starter, an achiever and a quick learner, you have a great can-do attitude, are curious and reliable. You persist through challenges and obstacles, breaking down barriers to drive positive momentum and keep those around you actively engaged and motivated.

The Manager, Influencer & Creator Partnerships on the Nissan team is able to learn quickly, perform tasks accurately and in a timely manner, and have great presentation and people skills. You a vital part of a team that works together to seamlessly deliver innovative, creative and data driven marketing plans for Nissan.

We are open to candidates in both New York City and Nashville, TN

What you’ll do (includes, but not limited to):

The primary role of the Manager will be to work with the Associate Director to plan and execute successful influencer integrations within campaigns, including Tik Tok, leveraging data and best practices to continuously optimize and innovate the program.

Audience & Analytics:

• Work alongside the Data Science & Audience Insights team to build an understanding of Nissan’s target audiences, applying audience data to identify effective brand influencers.
• Understand influencer measurements and strategize ways to optimize performance.
• Analyze the end of campaign performance, coming back to the campaign objectives and business goals to identify successes and areas for improvement.

Strategy:

• Work alongside the Nissan internal team and agency teams to support and manage each campaign’s influencer strategy.
• Work alongside the Associate Director to identify influential creators and influencers to tie into marketing campaigns.

Influencer Marketing:

• Work with the agency teams and client to define the right approach and implement influencer strategy to meet the set objectives.
• Identify and liaise with relevant influencers, negotiating contracts, and ensuring the relevant agreements are in place.
• Interface with legal to ensure compliance on all contracts as well as manage usage rights for content.
• Lead day-to-day comms with influencer agents to streamline content flow.

Project Management Skills:

• Effectively manage campaign execution, ensuring deliverables are met on time, to a high standard.
• Communicate with influencers to manage contract fulfillment and creative executions.
• Manage relationships with clients, interfacing with the respective program contacts to communicate strategies and execution updates.
• Support the Operations team in budget management, ensuring timely payments to talent and reporting.

Requirements:

• 3 or more years media planning/influencer planning experience at a full-service agency
• Proven work experience within social media influencers
• Expertise in managing multiple influencers and campaigns
• Ability to build and maintain relationships easily
• Familiarity with online marketing strategies and channels
• Expertise with social listening and community management tools
• Ability to grasp future trends in digital technologies and act proactively
• Maintains excellent writing and language skills
• Excellent communication skills
• Multitasking and analytics skills
• Experience negotiating with influencer agents
• Established network within talent agencies is a plus (but not required)

Who we are:

We are a modern, integrated agency created and managed by Omnicom to lead all marketing and communications globally for Nissan. Designed to deliver marketing transformation, Nissan United is dedicated to helping Nissan grow its brand value around the world more effectively. The team brings expertise in data, analytics, media, customer experience and CRM, all of which help drive and inspire innovation and creativity.

Nissan United is housed within TBWA, AdWeek’s 2021 Global Agency of the Year and one of Fast Company’s Most Innovative Companies. TBWA is the Disruption agency, known for a long history of famous creative campaigns for some of the world’s greatest brands and home to Apple’s dedicated TBWA\Media Arts Lab. TBWA is at the cutting edge of building the most innovative agency models and teams.

TBWA\Chiat\Day Values

• Good enough is not enough.
• Grab an oar.
• Be more human.
• Play like a pirate.
• Doing the brave thing is about courage.

TBWA\Chiat\Day Attitudes

Curiosity: Be open minded to ideas wherever they come; curious people are often unafraid of change;

Collaboration: Self-confidence without a big ego; work with all types of people;

Integrity: What we say is what we do; it is honesty and respect in our dealings with people;

Resourcefulness: To find ways to do whatever we have to do for our clients, and our people.

All hires must be located in or willing to relocate to New York OR Nashville to work from our offices hybrid three days a week.

The annual salary range for this role is $55,000 - $85,000 and may vary depending on the candidate’s experience. Other compensation includes relocation costs, if applicable. Benefits for this role include health/vision/dental insurance, 401(k), stock purchase, vacation, sick and personal days, Also, you will be eligible (approximately thirty days after you commence employment) to participate in all disability, life, travel insurance plans and programs, retirement plans subject to the terms and conditions of such benefit plans. Please don’t let our posted ranges keep you from exploring this or any other exciting opportunities within TBWA.