Manager, Influencer & Content Marketing, Beauty

American Exchange Group; New York (NY); Hybrid; USD 80,000 - 100,000; Full time

Job summary

AX Beauty, the beauty division of American Exchange Group, is seeking a Manager of Influencer & Content Marketing to lead integrated influencer, social, and content strategies across fragrance, skincare, and body care brands. You will oversee creator partnerships, content development, social media, and community initiatives driving brand awareness and retail growth.

You will directly manage two team members, translating brand strategy into best-in-class executions from concept to launch, with a

Qualifications

• 2–3 years of experience in influencer, social, or digital marketing, preferably within beauty, skincare, fragrance, or consumer brands.
• Experience developing integrated influencer and content strategies.
• Previous people management experience required.
• Deep understanding of the creator economy and social media landscape.
• Strong analytical mindset with experience measuring campaign performance.
• Excellent communication and presentation skills.

Responsibilities

• Partner with the Senior Director of Marketing to develop quarterly and seasonal influencer, social, and content strategies across a portfolio of emerging beauty brands.
• Translate marketing priorities into culturally relevant, talkable campaigns that support brand awareness, retail growth, and product launches.
• Lead end-to-end influencer marketing across paid, organic, affiliate, ambassador, and gifting programs, from strategy and creator identification through execution and reporting.
• Develop campaign strategies, creator briefs, and content frameworks that align with each brand's positioning, voice, and business objectives.
• Build and manage relationships with creators, talent managers, agencies, and key external partners.
• Oversee influencer budgets, contracts, product seeding, usage rights, campaign timelines, and performance reporting, using insights to optimize future programs.
• Lead the development and execution of social content calendars, ensuring content is on-brand, culturally relevant, and delivered from concept through publishing.
• Identify emerging social, creator, and cultural trends, bringing new ideas and opportunities to keep brands at the forefront of the beauty conversation.
• Manage, coach, and develop a team of two direct reports across influencer, social, and content marketing, establishing clear priorities and maintaining a high standard of execution.
• Track and report on key performance metrics across influencer, social, and content initiatives while continuously improving team processes, workflows, and operational efficiency.

Skills

Influencer marketing

Social media

Content marketing

People management

Project management

Job description

About Us

AX Beauty is the beauty division of American Exchange Group, dedicated to creating and curating innovative, trend-driven beauty products that resonate with today’s diverse consumers. With a portfolio of owned and licensed brands, we bring a fashion-forward, retail-savvy approach to the beauty space—merging industry insight with bold creativity and smart strategy.

About Us

AX Beauty is the beauty division of American Exchange Group, dedicated to creating and curating innovative, trend-driven beauty products that resonate with today’s diverse consumers. With a portfolio of owned and licensed brands, we bring a fashion-forward, retail-savvy approach to the beauty space—merging industry insight with bold creativity and smart strategy. At our corporate headquarters, the AX Beauty team is made up of passionate professionals across product development, marketing, sales, and operations. We collaborate closely to build brands that are both meaningful and marketable—always with an eye on quality, performance, and consumer relevance. This is a fast-paced, entrepreneurial environment where ideas move quickly from concept to shelf. If you're energized by innovation, thrive in a collaborative culture, and want to be part of shaping what’s next in beauty, AX Beauty is the place to grow your career. Visit our website at https://axbeauty.com/ Job Title: Manager, Influencer & Content Marketing, Beauty Location: Monday - Thursday onsite and Friday remote Manager, Influencer & Content Marketing The Influencer & Content Marketing Manager will lead the execution of integrated influencer, social, and content strategies across a portfolio of emerging beauty brands, including fragrance, skincare, and body care. Reporting to the Senior Director of Marketing, this role will translate brand strategy into best-in-class execution, overseeing creator partnerships, content development, social media, and community initiatives that drive brand awareness, engagement, and retail growth. This role will directly manage two team members and serve as the day-to-day leader of influencer, social, and content marketing across the portfolio, ensuring campaigns are executed seamlessly from concept through launch.

Responsibilities

• Partner with the Senior Director of Marketing to develop quarterly and seasonal influencer, social, and content strategies across a portfolio of emerging beauty brands.
• Translate marketing priorities into culturally relevant, talkable campaigns that support brand awareness, retail growth, and product launches.
• Lead end-to-end influencer marketing across paid, organic, affiliate, ambassador, and gifting programs, from strategy and creator identification through execution and reporting.
• Develop campaign strategies, creator briefs, and content frameworks that align with each brand's positioning, voice, and business objectives.
• Build and manage relationships with creators, talent managers, agencies, and key external partners.
• Oversee influencer budgets, contracts, product seeding, usage rights, campaign timelines, and performance reporting, using insights to optimize future programs.
• Lead the development and execution of social content calendars, ensuring content is on-brand, culturally relevant, and delivered from concept through publishing.
• Identify emerging social, creator, and cultural trends, bringing new ideas and opportunities to keep brands at the forefront of the beauty conversation.
• Manage, coach, and develop a team of two direct reports across influencer, social, and content marketing, establishing clear priorities and maintaining a high standard of execution.
• Track and report on key performance metrics across influencer, social, and content initiatives while continuously improving team processes, workflows, and operational efficiency.

Qualifications

• 2 - 3 years of experience in influencer, social, or digital marketing, preferably within beauty, skincare, fragrance, or consumer brands.
• Experience developing integrated influencer and content strategies.
• Previous people management experience required.
• Deep understanding of the creator economy and social media landscape.
• Strong project management and organizational skills with the ability to manage multiple brands simultaneously.
• Experience managing agencies, creators, and cross-functional teams.
• Strong analytical mindset with experience measuring campaign performance.
• Excellent communication and presentation skills.

What Success Looks Like

• Delivers best-in-class influencer and content campaigns that elevate brand awareness and drive retail performance.
• Builds scalable processes that improve execution across multiple brands.
• Develops a high-performing team that consistently delivers quality work.
• Identifies emerging opportunities that keep brands culturally relevant and ahead of trends.
• Serves as a trusted strategic partner to the Senior Director of Marketing while ensuring flawless day-to-day execution

Salary: The anticipated base salary is $80K - $100K annually. Actual compensation will be determined based on a variety of factors including, but not limited to, experience, skills, education, internal equity, and location. This position description is not intended to be and should not be construed as an all-inclusive list of responsibilities, skills or working conditions associated with this position. While this description is intended to accurately reflect the position’s activities and requirements, management reserves the right to modify, add or remove duties as necessary. The compensation package is dependent on a number of factors, including, for example, experience, education, market data, and business needs.