Influencer Relations Manager

Ulta Beauty

Los Angeles (CA)

On-site

USD 88,200 - 120,000

Full time

14 days+

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Benefits offered by this job

Health, dental, vision benefits

Company bonus plan

Opportunities for career development

Job summary

A leading beauty retailer in Los Angeles is seeking an Influencer Strategy Manager to enhance community engagement through creative content on social media. You will collaborate with marketing teams to execute innovative influencer campaigns while analyzing performance metrics. This role requires a strategic thinker with strong backgrounds in influencer marketing and social media dynamics, ideally with a passion for the beauty industry.

Qualifications

5-6 years of influencer marketing or social/digital media experience.
Strong commercial awareness of the beauty industry.
Ability to independently lead campaigns with strong project management skills.

Responsibilities

Develop and execute insight-driven influencer strategies.
Collaborate cross-functionally with Social, Creative, Affiliate, and Integrated Marketing.
Analyze, review, and report on the performance of influencer campaigns.

Skills

Influencer marketing

Content storytelling

Social media expertise

Analytical mindset

Project management

Education

Bachelor’s degree

Tools

Influencer analytics tools

Job description

Overview

Overview and experience the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our Marketing team applies the latest technologies to personalize the buying experience for true beauty enthusiasts, building love and loyalty through every communication, experience, and idea. Whether your deepest passion is for design or content, strategy or data, Ulta Beauty provides latitude to explore talents and passions, with opportunities to grow.

As the Influencer Strategy Manager, you play a vital role in bringing the Ulta Beauty story to life through engaging content that resonates with our community. Social media is a key driver of our business and often serves as the first touchpoint for guests. You will collaborate across teams to connect all aspects of Ulta Beauty’s organic social presence with storytelling across digital platforms, events, affiliate programs, and mailer activations. The focus is on increasing community engagement, strengthening brand loyalty and awareness, and delivering a best-in-class social content experience.

You bring a proven, results-driven background in social media with expertise across earned, owned, and paid channels, along with a deep understanding of reporting and performance measurement. You are strategic and analytical yet creative and guest-focused—part art, part science—with a passion for communication, influencer relationships, and innovative storytelling. With a strong pulse on the beauty industry and the evolving social landscape, you excel at crafting content that inspires our social community and attracts new guests to the brand. You also excel at cultivating meaningful, long-term relationships with partners while understanding how these connections drive business impact.

You’ll develop an intimate understanding of the Ulta Beauty community and bring creative excellence to content, campaigns, and social strategy. The ideal candidate is a forward thinker who understands long-term goals and the role of each platform in driving brand growth. This position reports to the Senior Manager of Influencer Strategy and collaborates closely with marketing teammates and cross-functional partners daily.

Responsibilities

Develop and execute insight-driven influencer strategies that align with Ulta Beauty’s marketing calendar, business priorities, and brand vision.
Collaborate cross-functionally with Social, Creative, Affiliate, and Integrated Marketing to activate always-on, seasonal, and brand launch campaigns.
Lead the UB Collective strategy, including partnership calendars, campaign briefs, masterclasses, and day-to-day relationship management.
Lead affiliate strategy for the UB Creates program, scaling and enhancing the program in collaboration with the Affiliate team.
Support senior leadership in executing new long-term partnerships and ambassador programs.
Oversee all aspects of influencer partnerships, including contracts, negotiations, payments, invoicing, and budget management.
Partner with Integrated Marketing, Creative, and Agencies to develop influencer mailer strategies balancing innovation, goals, and budget.
Support branded events and influencer trips from concept through execution, including attendee management and partner coordination.
Continuously ideate fresh, impactful ways to engage Ulta Beauty’s guests through earned and owned social touchpoints.
Maintain operational excellence by creating processes, ensuring regular communication with stakeholders, and keeping organized tracking.

Analytics & Reporting

Analyze, review, and report on the performance and effectiveness of influencer campaigns and ongoing content initiatives.
Maintain understanding of EMV (estimated media value) and the competitive landscape.
Track campaign finances and ROI per campaign and talent.
Develop monthly reports and presentations to measure performance against KPIs, providing actionable insights.

Thought Leadership

Serve as a strategic thought partner to cross-functional teams, strengthening influencer and social strategies.
Foster a culture of high performance, continuous learning, and collaboration.
Build and maintain authentic relationships with key influencer partners, talent managers, and agencies.
Monitor the competitive landscape to identify trends, opportunities, and best practices.
Stay ahead of social and influencer marketing trends to inform future strategy and maintain industry leadership.

You’ll accomplish this by

Bachelor’s degree, 5-6 years of influencer marketing or social/digital media experience; beauty industry experience preferred.
Beauty enthusiast with strong commercial awareness of the beauty industry.
Strategic thinker who can build creator-led strategies rooted in insights.
Adept in content storytelling, understanding what the audience needs and how they want to consume it through creators/partners.
Creative and data-driven mindset, knowledge of influencer analytics tools and how to apply learnings.
Ability to independently lead campaigns with strong project management skills and cross-functional collaboration.
Excellent communicator who is solution-oriented, using data and intuition to inform decisions.
Experience leading and developing direct reports, with cross-functional teamwork.
Positive attitude and a passion for delivering a best-in-class consumer engagement experience for the Ulta Beauty guest.

DISCLAIMER - The above statements are intended to describe the general nature and level of work performed. They are not an exhaustive list of responsibilities, duties, and skills required.

The pay range for this position is $88,200.00 - $120,000.00 / Year with eligibility for additional compensation under the Company’s bonus plan. Exact pay will be based on factors including education, qualifications, certifications, experience, level, shift, geographic location, and business needs. Full-time employees are eligible for health, dental, vision, life and disability benefits. Part-time employees are eligible for dental, vision, life, and disability benefits. For benefits information, visit the Benefits and Career Development page.

About Ulta Beauty (NASDAQ: ULTA). Ulta Beauty is the largest North American beauty retailer with a broad assortment of cosmetics, fragrance, skincare, hair care, and salon services. We offer products from many brands and operate a full-service salon in stores.

We will consider all qualified applicants, including those with arrest or conviction records, consistent with applicable laws and city-specific fair chance ordinances.

Seniority level