Manager, Influencer

Weber Shandwick; New York (NY); On-site; USD 74,000 - 85,000; Full time

Job summary

Weber Shandwick in New York seeks a Manager, Influencer Strategy to lead influencer-led campaigns and integrated programs for luxury lifestyle, design, and food sectors. You will own strategy development, influencer vetting, and briefing materials, coordinating with strategy, creative, and media teams to maximize impact.

You will manage client relationships, present results, monitor KPIs, and mentor junior staff, all while ensuring timely delivery and clear communication in a fast-paced

Qualifications

• 5-7 years in consumer marketing or related field.
• Deep understanding of influencer landscape and campaigns.
• Ability to translate strategy into tactical plans.
• Strong communication, editing, and storytelling skills.
• Ability to lead cross-functional teams and manage client expectations.
• Detail-oriented with clear, precise delivery.

Responsibilities

• Lead executional leadership of multiple client programs and budgets.
• Maintain daily client contact and act as trusted advisor.
• Facilitate cross-functional team integration (strategy, creative, media, influencer).
• Translate strategies into tactical plans and ensure deliverables align with strategy.
• Develop messaging for clients and integrated media strategies to drive awareness.
• Support improvements and new ideas to exceed client expectations.
• Demonstrate budgeting, billing, and staffing financial acumen.
• Craft influencer strategies for yearlong plans and launches.
• Research, vet, and manage influencer relationships; develop briefing materials.
• Oversee influencer briefings, content creation, and KPI tracking.

Skills

Influencer strategy

Client management

Team leadership

Storytelling

Written communication

Budgeting

Cross-functional collaboration

Time management

Industry knowledge

Attention to detail

Tools

Word

PowerPoint

Excel

Outlook

Media databases

Social tracking tools

Influencer management systems

Job description

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Manager, Influencer Strategy

Weber Shandwick is looking for a Manager, Influencer Strategy to join our team in our New York office.

Agency

Weber Shandwick

Job Function

Media

Job Subfunction

Social Media and Influencer Marketing

Job Description

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Manager, Influencer Strategy

Candidates must have a deep understanding of the influencer landscape but also have unique experience developing and executing both integrated and influencer-led campaigns. The following is a general outline of primary responsibilities.

The Essentials

• 5-7 years of experience with an expertise in the consumer marketing space.
• Thinking: Intellectual curiosity and creativity is a must.
• Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.
• Communication: Speak, write and edit succinctly and compellingly.
• Management: Meet deadlines, put out fires and multi-task. Work fast, and work well.
• Interpersonal: Play nice, whether it’s in a team, with a team or independently.
• Technical: Know Word, PowerPoint, Excel and Outlook. Media databases and social tracking tools and knowledge of influencer management systems a plus.
• Detail-Oriented: Whether it’s a media list or a recap report, attention to detail and a commitment to delivering clear and precise work is essential.
• Spark: Understand what sets you apart.

Responsibilities

Brand Strategy & Execution

• Own responsibilities for executional leadership of multiple client programs, budgets, plans
• Maintain daily client contact, serving as a trusted resource and advisor
• Facilitate cross-functional team integration (strategy, creative, integrated media specialists, influencer)
• Translate strategies into tactical plans; ensure team deliverables align with strategies
• Develop messaging for clients and oversee the creation of media strategies that take an integrated approach to driving awareness with target audiences
• Proactively support and suggest improvements and new ideas to exceed client expectations by leveraging industry knowledge and experience
• Demonstrate financial acumen in the areas of budgeting, billing and staffing

Influencer Strategy & Execution

• Demonstrated passion for influencer marketing both personally and professionally; specific interest in the luxury lifestyle, food and design space
• Craft influencer strategies for yearlong plans and product launches
• Research, vet, contract and manage relationships with influencer talent
• Develop influencer briefing materials
• Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs and prepare detailed recaps
• Take responsibility to execute influencer strategies
• Manage and build relationships with influencers and third party agents
• Mine current news cycle for ad hoc influencer opportunities
• Demonstrated expertise in social platforms, user behaviors and emerging trends

Client & Team Engagement

• Communicate with clients on daily basis
• Provide basic client counsel
• Serve as a key participant in client meetings and presentations
• Proof and edit client related documents as needed
• Manage client and team resources and deliverables around major campaigns and product launches
• Mentor junior staff

74,000 - 85,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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For US Job Seekers

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,74,000 - 85,000