Manager III, General Sales

Nexstar Media Group Inc.; Georgia; On-site; USD 60,000 - 120,000; Full time

Job summary

An established industry player seeks a dynamic Director of Sales to lead their Broadcast and Digital sales teams. This role involves developing innovative sales strategies, driving revenue growth, and fostering strong community relationships. The ideal candidate will possess exceptional leadership and communication skills, with a proven track record in media sales. Join a vibrant team in one of the most charming cities in the South, where you can leverage your expertise to make a significant impact on the organization's success. This is a fantastic opportunity for a motivated leader ready to take their career to new heights.

Qualifications

• Minimum 3 years’ experience managing and 5 years in media sales.
• Strong understanding of Media Math and revenue goal strategies.

Responsibilities

• Provides leadership for Digital and Broadcast sales teams.
• Develops and executes sales strategies to exceed revenue targets.
• Builds and maintains business relationships in the community.

Skills

Communication Skills

Leadership Skills

Digital Marketing Acumen

Media Sales Experience

Interpersonal Skills

Business Development

Performance Monitoring

Coaching and Mentoring

Education

Bachelor's degree in Marketing, Advertising, or Mass Communications

Tools

Microsoft Office Suite

WideOrbit

ComScore

Matrix

Job description

WSAV (NBC) and ESAV (CW), located in the charming Southern escape of Savannah, Georgia, has an immediate opening for a highly motivated and experienced Director of Sales with a proven track record of success.

This new opportunity, hosted in Georgia’s oldest city, will report directly to the General Manager while working closely with other Department Heads to consistently deliver on the station’s strategic goals for growth. We are looking for an energetic leader who will build on the success of our Broadcast and Digital sales team. A successful candidate must have excellent communication and leadership skills, and business acumen with a high sense of urgency. Must have strong interpersonal skills and be visible in the station and in the community. The Director of Sales is responsible for achieving all revenue goals by building a plan, communicating that plan, and driving that plan.

Home to art, period architecture, trendy boutiques and ghost stories, market #84 serves fresh coastal cuisine and boundless opportunity at every Spanish moss-covered meal. Explore the neighboring South Carolina coastline of Beaufort and Hilton Head, expand your taste buds with the Lowcountry’s tastiest seafood and barbeque, and continue your career with a dose of southern hospitality in one of the “world’s friendliest cities” (Condé Nast Traveler).

Responsibilities:

• Provides leadership for the Digital and Broadcast sales teams
• Ability to lay out a plan for the team and hold team accountable to those goals
• Has clear understanding of all Digital Marketing assets and tools and a passion to drive business in Digital
• Makes decisions regarding hiring, evaluation, promotion, and holding the team accountable
• Develops and executes sales strategies which result in exceeding revenue targets in Digital, Local, National, and New Local Direct revenue
• Drives new business development in Digital and in Linear
• Creates unique and customized media plans for high profile buyers leveraging Nexstar Digital’s full suite of products that can include but are not limited to: OTT, video, social, data, addressable
• Works directly with Digital Team to drive growth in Digital Advertising
• Manages inventory and revenue forecasting
• Builds and maintains business relationships in the community, is visible in the community
• Manages recruitment and development of talented sales professionals
• Prepares budgets and approves budget expenditures
• Resolves customer complaints regarding sales and service
• Plans and directs staffing, training, and performance evaluations to develop and control sales and service programs
• Determines inventory, pricing and drives demand and rates
• Creates and reviews operational records and reports to project sales and determine profitability
• Directs the Accounts Receivable efforts of the Sales Department
• Create value and position pieces based on ratings/CPM growth and trends
• Travel, entertain and train Digital, Local and National teams
• Performs other duties as assigned

Requirements & Skills:

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
• Excellent communication skills, both oral and written and must be a team player
• The desire to listen and learn from the team while also directing them
• Minimum 3 years’ experience managing and five years’ experience in media sales
• Experience guiding, directing and motivating subordinates, including setting performance standards and monitoring performance
• Experience establishing long-range objectives and specifying the strategies and actions to achieve them
• Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
• Strong Digital acumen and willingness to push this side of the business for growth
• Strong understanding of Media Math, Positioning of Market Share, RTG’s/CPMs, and building creative packages to overachieve revenue goals.
• Valid driver’s license with an acceptable driving record
• Proficiency with Microsoft Office suite, WideOrbit, ComScore, Matrix, or similar CRM as well as business and broadcast software programs.

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with more than 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All Americans,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

Equal Opportunity Employer Minorities/Women/Veterans/Disabled