Manager - Health Care Professional Marketing

BioSpace; Plainsboro Township (NJ); Hybrid; USD 116,000 - 217,000; Full time

Job summary

A leading company in healthcare is seeking a Manager of Health Care Professional Marketing to drive insights-focused marketing strategies. The role involves developing brand strategies, managing relationships across stakeholders, and ensuring a consistent engagement with healthcare providers. The successful candidate will possess a strong background in pharmaceutical marketing, a leadership ethos, and a commitment to driving impactful customer experiences.

Benefits

Medical, dental, and vision coverage

401(k) savings plan

Flexible spending accounts

Tuition reimbursement program

Flexible vacation policy

Qualifications

• 5+ years of experience in sales, brand management/marketing within the pharmaceutical industry.
• Proven knowledge of regulatory, clinical processes, and market dynamics.
• HCP marketing experience leading brand strategy development is required.

Responsibilities

• Define and execute brand/therapy area strategic objectives.
• Assist in crafting HCP experience and ensuring consistent messaging.
• Collaborate with cross-functional teams for alignment on brand objectives.

Skills

Strategic Thinking

Analytical Skills

Stakeholder Management

Communication

Leadership

Education

Bachelor’s degree

Master’s degree (preferred)

Job description

Manager - Health Care Professional Marketing

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About the Department

Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.

About

About the Department

Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.

We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

The Position

The Manager of HCP Marketing will be a pivotal driver in shaping an insights-driven HCP marketing strategy and measuring marketing effectiveness. This role is responsible for the development and execution of the patient advocacy strategy for the various groups within the specific brand. They will seek to find a competitive edge and differentiation in NNI HCP strategies, set high standards, and establish/maintain a proactive market leadership position. This role will drive collaboration across functions to optimize customer engagement and ensure a consistent brand/therapy area vision and message.

Relationships

Reports to Director of Brand. Responsible for providing interface with key internal and external stakeholders. Collaborates with counterparts across the teams in the TA & other TAs, cross-functional teams, including sales, marketing, medical affairs, market access and public affairs (MAPA), Centers of Excellence (COEs), regulatory affairs, other relevant NNI departments, and external stakeholders to ensure alignment of HCP brand objectives, strategies, and execution.

Essential Functions

• Brand/Therapy Area Management
• Define and execute pre-launch and launch HCP-related brand/therapy area strategic objectives, including HCP activation and experience strategies. Prioritize HCP needs and opportunities within the brand and segmentation to inform actionable plans
• HCP / KOL Experience Strategy
• Assist in crafting and executing HCP experience, ensuring consistent messaging and communication across all touchpoints. Play an active role in the implementation of various marketing initiatives
• Strategic Planning
• Support campaign development, competitive defense, and ongoing strategic evolution of the brand/therapy area
• Global Collaboration
• Work closely with global colleagues on brand/therapy area strategies and key decisions as U.S. brand representative
• Omnichannel Experience Strategy
• Assist in providing insights to the omnichannel marketing team to develop and execute effective branded and unbranded marketing strategies that drive HCP engagement and activation efforts
• Early Market Education
• Support in design and execution of education initiatives that build advocacy and support for the brand/therapy area to effectively prepare the market and generate awareness among HCPs for upcoming launches
• Learning Event Coordination
• Assist in organizing and coordinating in scientific conferences, symposia, and other relevant events to enhance visibility, brand knowledge
• Measuring Performance
• Help measurement of KPIs to assess the success of HCP engagement strategies
• Health Systems Strategy
• Collaborate with medical affairs and market access teams to inform and execute a health systems strategy that ensures system-level acceptance and access to medicines
  
  
  

Physical Requirements

Hybrid: 3 days in the office, 2 days remote.

Approximately 20-30% overnight travel.

Development Of People

Manage the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way.

Qualifications

• Requires a Bachelor’s degree; Master’s degree preferred
• 5+ years of experience including progressively responsible experience within sales, brand management/marketing experience within the pharmaceutical industry preferred
• Proven knowledge of the pharmaceutical industry, including medical, regulatory, clinical processes and market dynamics, especially within specified therapy area preferred
• HCP marketing experience leading brand/therapy area strategy development and driving impactful customer experience is preferred
• Proven success in developing strategy through expert understanding of market and industry
• Ability to manage complexity, including the leadership of work across competing priorities
• Successful launch experience in a marketing role preferred
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide customer experiences
• Strong understanding of regulatory, compliance, and ethical considerations in engaging with healthcare providers
• Proven track record of successful KOL relationship management and strategic collaboration
• HCP KOL marketing experience leading brand strategy development and driving impactful customer experiences is required
• Proven track record of innovative market tactics/high impact results (based on metrics/ROI)
• Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow-up
• Excellent communication and stakeholder management skills, with ability to influence senior leaders and collaborate with cross-functional teams across the organization as well as strong aptitude to build rapport and credibility with external customers
• Embodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, a growth mindset, and driving focus and simplicity
• Experience with management of outside agencies
• Excellent leadership and team management skills, with the ability to inspire and motivate others
• People management experience required, with a proven track record of development and coaching
  
  
  

The base compensation range for this position is $116,810 to $ 216,100. Base compensation is determined based on a number of factors. This position is also eligible for a company bonus based on individual and company performance.

Novo Nordisk offers long-term incentive compensation and or company vehicles depending on the position's level or other company factors.

Employees are also eligible to participate in Company employee benefit programs including medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; employee assistance program; tuition reimbursement program; and voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance. The Company also offers time off pursuant to its sick time policy, flex-able vacation policy, and parental leave policy.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.

Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.

If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Health Care Provider

• Industries

  Internet News

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