Manager, Growth & Lifecycle Marketing

United Aesthetics Alliance; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

United Aesthetics Alliance (UAA) seeks a Manager, Growth & Lifecycle Marketing to lead CRM and lifecycle strategy across email and SMS for a nationwide network of plastic surgery and med spa partners. The role partners with paid media, creative, and web teams to optimize the patient journey and drive bookings.

Reporting to the VP of Marketing, the role requires analytical, growth-minded marketing craft with experience in premium, appointment-driven services and multi-location operations.

Qualifications

• 4–6 years of hands-on CRM and lifecycle marketing experience.
• Experience in multi-location, appointment-driven, or service-based models preferred.
• Experience in medical aesthetics, luxury wellness, or premium consumer services preferred.
• Strong understanding of four-wall economics, consultat ion volume, booking conversion, provider utilization, repeat behavior, AOV and LTV.
• Experience leveraging AI-enabled marketing tools and workflows preferred.
• Strong analytical, project management, and communication skills.

Responsibilities

• Own CRM strategy and lifecycle marketing across email and SMS for all practices, driving lead conversion and retention.
• Lead lifecycle marketing across the patient journey with segmentation, personalization, automation and testing.
• Own end-to-end email production and QA, building campaigns within CRM or HTML builders.
• Advance personalization from batch-and-blast to behavior-driven content.
• Build and optimize lifecycle automations: nurture, retention, upsell, re-engagement, win-back.
• Maintain CRM campaign calendar, deployment and reporting.
• Track CRM performance: consult-to-visit, booked appointments, AOV, and LTV trends.
• Identify underutilized CRM capabilities including AI-powered tools and automation opportunities.
• Partner with paid media, creative, web, and practice marketing to boost conversions.
• Drive revenue improvements and four-wall performance across multiple locations.
• Provide practice-level marketing support and enablement to drive growth and retention.

Skills

CRM marketing

Lifecycle marketing

Email marketing

SMS marketing

Data analysis

Segmentation

Cross-functional collaboration

Project management

Tools

Marketing automation platforms

HTML email QA

AI-enabled marketing tools

Job description

About UAA

At United Aesthetics Alliance (UAA), we are dedicated to empowering our medical professionals and staff at leading plastic surgery practices and med spas nationwide. We believe that when people feel confident in their own skin, they’re free to live with purpose. As a growing medical aesthetics company, we are building a best-in-class platform through exceptional partnerships, innovative services, and a culture rooted in excellence.

Position Summary

The Manager, Growth & Lifecycle Marketing is a performance-driven, data-fluent marketer who leads UAA's CRM and lifecycle marketing strategy across email and SMS while supporting broader growth initiatives across the patient journey. The core objective is straightforward: drive patient acquisition, lead conversion, repeat visit rate, provider utilization, and lifetime value across UAA's portfolio of plastic surgery and medical spa brands. This role owns those outcomes through segmentation, personalization, automation, testing, and continuous optimization, as well as accountable for nurturing leads, converting consultations into booked procedures, increasing retention, and growing revenue at the practice level across a multi-location services organization.

Beyond CRM, this role partners cross-functionally with paid media, creative, web, and practice marketing teams to improve conversion and create a more connected patient journey. This person also serves as the dedicated marketing point of contact for select practices, supporting local activations, landing page optimization, and lead nurture strategy tied directly to measurable business outcomes. Reporting to the VP of Marketing, this is the right role for an analytical marketer with lifecycle expertise, strong growth instincts, and experience in premium, appointment-driven consumer services businesses who thrives in a fast-moving, build-as-you-go environment.

Key Responsibilities – CRM Strategy & Lifecycle Marketing

• Own CRM campaign strategy and execution across all UAA practices via email and SMS with accountability for lead conversion rates, consultation-to-booking conversion, patient repeat rates, provider utilization, AOV, and LTV contribution
• Lead lifecycle marketing strategy across the patient journey, ensuring the right message reaches the right patient at the right moment through segmentation, personalization, automation, and testing
• Own email production end-to-end, building campaigns and automations directly within native CRM platform builders or HTML; comfort assembling, customizing, and QA-ing emails is a requirement
• Advance UAA’s personalization capabilities across email and SMS, moving beyond batch-and-blast toward dynamic, behavior-driven content
• Build and optimize lifecycle automations including nurture, retention, upsell, re-engagement, and win-back flows
• Own CRM campaign calendar, deployment, and reporting
• Track CRM performance including consultation conversion, booked appointments, provider utilization, AOV, and LTV trends
• Identify underutilized CRM capabilities including AI-enabled marketing tools and automation opportunities

Revenue & LTV Accountability

• Track lead-to-consultation conversion, consultation-to-booking rate, provider utilization, patient repeat rate, AOV, CRM-attributed revenue, and LTV by practice
• Partner across marketing, operations, finance, and practice leadership to connect marketing activity to revenue outcomes
• Understand and support four-wall business performance across a premium, appointment-driven services organization

Paid Advertising & Growth Marketing

• Partner cross-functionally on paid growth initiatives across Meta, Google, TikTok, and emerging channels
• Support landing page optimization, SEO initiatives, and AI-search optimization efforts
• Contribute to website optimization and UX improvements that support lead generation and consultation bookings

Practice Support

• Serve as the dedicated marketing point of contact and subject matter expert for select practices
• Support local marketing activations, partnerships, provider enablement, and patient engagement initiatives
• Identify opportunities that support practice-level growth, utilization, retention, and patient experience

Qualifications

• 4–6 years of hands-on CRM and lifecycle marketing experience
• Experience within multi-location, appointment-driven, or service-based business models strongly preferred
• Experience in medical aesthetics, plastic surgery, luxury wellness, beauty, hospitality, fitness, or other premium consumer services businesses strongly preferred
• Strong understanding of four-wall economics, consultation volume, booking conversion, provider utilization, repeat behavior, AOV, and LTV
• Experience marketing high-consideration, emotionally driven consumer services with longer conversion cycles preferred
• Experience leveraging AI-enabled marketing tools and workflows preferred
• Strong analytical, project management, communication, and organizational skills

Travel Requirements

While this role is remote, travel to the plastic surgery and med spa sites on a travel cadence set by this person and the VP of Marketing is required, along with minimal ad hoc visits for event coordination, content creation, and other marketing duties.