Manager, Growth | Aprio Legal Marketing

Aprio; Scottsdale (AZ); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401k with Profit Sharing

Parental Leave

Tuition Assistance Program

Discretionary incentive compensation

Remote and hybrid options

Wellness program

Job summary

Aprio Legal seeks a strategic, relationship-driven marketing and brand leader to accelerate growth and deepen client relationships for the firm. The role oversees marketing programs, account prospecting, business development, and external referrals as part of Aprio's Growth and Marketing team.

It requires guiding go-to-market strategy, cross-firm collaboration, and leveraging AI/automation for ROI measurement. Excellent communication and leadership are essential.

Qualifications

• 8–10+ years of experience in marketing, business development or communications, preferably in legal or professional services.
• Strong knowledge of legal marketing and client relationship growth.

Responsibilities

• Lead marketing programs, account prospecting/planning, and referral development.
• Develop integrated marketing and go-to-market strategies aligned with growth priorities.
• Coordinate with internal Communications team to align practice priorities with firm messaging.
• Coach attorneys in business development and nurture external relationships.

Skills

Marketing strategy

Business development

Client relationship management

Communications

Leadership

Education

Bachelor's degree in Marketing/Business

Tools

CRM systems

Marketing automation

Job description

Work with a Top 20 CPA and advisory firm that Accounts for Anything. Aprio has 40 U.S. office locations, as well as international office locations and more than 3,200 team members that speak 60+ languages across the globe. By bringing together proven expertise, deep understanding, and strategic foresight for fast-growing industries, Aprio ensures clients are prepared for wherever life or business may take them. Discover a top-rated culture, vast growth opportunities and your next big career move with Aprio.

Job Summary

Aprio Legal is seeking a strategic, relationship-driven marketing and brand leader to help accelerate growth, deepen client relationships, and strengthen Aprio Legal’s reputation in the marketplace.

The role will serve as the primary marketing, business development and communications advisor to Aprio Legal’s attorneys and leaders. This individual will lead marketing programs, account prospecting/planning, support business and referral development, strengthen Aprio Legal’s presence in key communities/markets, and develop integrated marketing and communications strategies tied to growth.

As the dedicated marketing and growth leader for Aprio Legal, this individual will work as part of Aprio’s broader Growth and Marketing team, leveraging and collaborating with expertise across content, communications, media relations, client experience, social, digital and other capabilities.

Key Responsibilities

Relationship Development, Account Based Campaigns & Market Engagement | 35%

• Lead strategic account prospect campaigns to advance client relationships and help attorneys identify opportunities to deepen relationships and grow business.
• Coach and support attorneys in business development, relationship building, networking and follow-up.
• Support attorneys in developing and nurturing external referral relationships.
• Strengthen connections and referral opportunities between Aprio Legal and the broader Aprio firm.
• Serve as an ambassador for Aprio Legal and Aprio in the broader legal, business and professional communities.
• Identify opportunities to build relationships with key associations, business organizations, community leaders, and referral networks.
• Support pitches, proposals, pursuits and other priority growth opportunities.
• Support curated events and programs in alignment with the go-to-market strategy for Aprio Legal

Marketing & Go-to-Market Strategy | 25%

• Develop integrated marketing and go-to-market strategies aligned with Aprio Legal’s growth priorities.
• Translate business priorities into targeted campaigns, events, sponsorships, thought leadership, and other market-facing programs.
• Identify opportunities to differentiate Aprio Legal and increase awareness among priority audiences.
• Partner across Aprio to develop cross-service marketing and client-development opportunities.
• Leverage AI and automation for reporting, tracking and measuring ROI for Aprio Legal marketing and brand investments

Communications, Media Relations & Reputation | 15%

• Serve as the communications partner for Aprio Legal, working closely with Aprio’s in-house Communications team to align legal practice priorities with broader firm communications and reputation strategies.
• Identify timely stories, attorney expertise, thought leadership and market developments that can be brought forward to the Communications team for broader activation.
• Partner with the Communications team to identify opportunities to elevate Aprio Legal, its attorneys and areas of expertise through media relations, thought leadership, executive visibility, and other external channels.
• Support communications around significant Aprio Legal business development, client success stories, announcements and reputation matters in coordination with firmwide Communications.
• Ensure Aprio Legal communications reinforce Aprio’s corporate narrative and brand while clearly articulating the legal practice’s capabilities and differentiation.

Attorney Coaching & Enablement | 15%

• Serve as a trusted marketing and business development advisor to Aprio Legal attorneys.
• Help attorneys turn growth priorities into practical business-development actions.
• Prepare attorneys for important client, prospect, referral and networking opportunities.
• Develop practical tools and resources that make business development easier and more actionable.

Candidate Qualifications

• 8-10+ years of experience in marketing, business development, client development or communications, ideally within legal or professional services.
• Strong knowledge of legal marketing and business development and how attorneys build and grow client relationships.

Why Work For Aprio

Whether you are just starting out, looking to advance into management or searching for your next leadership role, Aprio offers an opportunity to grow with a future-focused, innovative firm.

Perks/Benefits We Offer For Full-time Team Members

• Medical, Dental, and Vision Insurance on the first day of employment
• Flexible Spending Account and Dependent Care Account
• 401k with Profit Sharing
• 9+ holidays and discretionary time off structure
• Parental Leave – coverage for both primary and secondary caregivers
• Tuition Assistance Program and CPA support program with cash incentive upon completion
• Discretionary incentive compensation based on firm, group and individual performance
• Incentive compensation related to origination of new client sales
• Top rated wellness program
• Flexible working environment including remote and hybrid options

What’s In It For You

• Working with an industry leader: Be part of a high-growth firm that is passionate for what’s next.
• An awesome culture: Thirty-one fundamental behaviors guide our culture every day ensuring we always deliver an exceptional team-member and client experience. We call it the Aprio Way. This shared mindset creates lasting relationships between team members and with clients.
• A great team: Work with a high-energy, passionate, caring and ambitious team of professionals in a collaborative culture.
• Entrepreneurship: Have the freedom to innovate and bring your ideas to help us grow to become the CPA firm of choice nationally.
• Growth opportunities: Grow professionally in an environment that fosters continuous learning and advancement.
• Competitive compensation: You will be rewarded with competitive compensation, industry-leading benefits and a flexible work environment to enjoy work/life balance.

EQUAL OPPORTUNITY EMPLOYER

Aprio is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; pregnancy; sexual orientation; gender identity and/or expression; age; disability; genetic information, citizenship status; military service obligations or any other category protected by applicable federal, state, or local law.

Aprio, LLP and Aprio Advisory Group, LLC, operate in an alternative business structure, with Aprio Advisory Group, LLC providing non-attest tax and consulting services, and Aprio, LLP providing CPA firm services.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.