Manager - Global Performance Marketing Technology

Abbott Laboratories; Alameda (CA); On-site; USD 140,000 - 210,000; Full time

Job summary

Abbott Laboratories in Alameda, CA is seeking a Manager - Global Performance Marketing Technology to shape and steward global capabilities. The role connects marketing strategy with technology execution by defining capability roadmaps, aligning platform and data strategies, and enabling scalable operating models to produce measurable business outcomes.

Ideal candidates have a Bachelor's degree, 8 years in Marketing Technology or related fields, and a track record advising senior leadership,

Qualifications

• Bachelor’s degree required; advanced degree strongly preferred.
• 8 years of experience in Marketing Technology, Performance Marketing, CRM, Digital Marketing Operations, Marketing Analytics, or related tech strategy.
• Experience translating marketing strategy into capability roadmaps and measurable outcomes.
• Strong understanding of performance marketing workflows, including tagging, analytics, and optimization.
• Experience partnering with architects, delivery teams, data teams, security, privacy, and stakeholders to validate feasibility, integration patterns, and compliance.

Responsibilities

• Provide strategic guidance to Marketing and Digital teams on technology enablement and roadmaps anchored in measurable value.
• Oversee marketing technology platforms, personalization, media activation tools, campaign operations capabilities, and analytics integrations.
• Partner with analytics, data, privacy, and platform teams to enable reliable measurement, tagging strategy, and audience activation.
• Champion innovation, standardization, and responsible experimentation across the marketing technology landscape.
• Translate marketing requirements into feasible designs with integration and compliance awareness.
• Collaborate across PMO, Finance, Marketing, Digital, Data, and regional teams to manage portfolio scope, capacity, risks, value, and sequencing.

Skills

Marketing Technology

Performance Marketing

CRM

Digital Marketing Operations

Marketing Analytics

MarTech/AdTech

Technology Strategy

Executive communication

Education

Bachelor's degree

MBA/MS or relevant qualification

Tools

Salesforce CRM

Salesforce Marketing Cloud (SFMC)

Braze

Veeva PromoMats

Databricks

PowerBI

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

Descritivo de Cargo

Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life.

You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

According to the World Health Organization, approximately 422 million people have diabetes today and by 2045 the number is projected to rise to 700 million people.

The Abbott Diabetes Care FreeStyle Libre continuous glucose monitor (CGM) sensor and customer experience delivers patient-centered solutions and empathetic experiences critical to helping people with diabetes understand how to manage their disease-state and live life to the fullest.

Mission of the Role

Be the internal engine that connects marketing ambition with feasible, scalable, compliant, and measurable technology solutions for global Performance Marketing. This role is primarily a strategic capability leadership position focused on defining the future-state Marketing Technology landscape rather than hands-on campaign execution or platform administration.

Primary Job Scope

The Manager - Global Performance Marketing Technology is responsible for shaping and stewarding global Performance Marketing technology capabilities. The role connects marketing strategy with technology execution by defining capability roadmaps, aligning platform and data strategies, enabling scalable operating models, and ensuring investments are tied to measurable business outcomes.

Key areas of scope include:

• Strategic Partnering & Right-Hand Leadership: Act as a strategic IT partner with Global Marketing, Commercial Excellence, Digital, Data & Analytics, and IT leadership teams to shape the future of Abbott's global performance marketing capabilities, supporting executive briefings, decision preparation, roadmap discussions, and follow-through.
• Driving Marketing Capability Transformation: Co-create and articulate capability roadmaps for performance marketing, media activation, campaign operations, audience management, personalization, analytics, experimentation, and marketing technology enablement.
• Evolution through AI Strategy: Lead the evaluation and adoption of AI-enabled marketing capabilities, including agentic workflows, audience intelligence, campaign orchestration, measurement modernization, and personalization at scale.
• Marketing Technology Enablement: Partner with stakeholders across global, regional, and country organizations supporting performance marketing capabilities deployed across dozens of markets worldwide to improve marketing effectiveness, operational efficiency, and customer engagement.
• Business Strategy to Capability Execution: Translate business ambition into structured capability strategies, value cases, sequencing plans, and technology investment priorities.
• Data Activation & Measurement: Support capabilities that enable audience strategy, consent-aware data use, tagging, attribution, analytics, dashboards, and closed-loop performance insights.
• Business Process & Requirements Analysis: Proactively analyze marketing workflows and translate business needs into clear requirements, capability roadmaps, and technology outcomes.
• Technology Governance & Capability Stewardship: Define standards, KPIs, governance models, and scalable architectural patterns that ensure Performance Marketing technologies remain secure, compliant, globally reusable, and aligned to enterprise strategy.

What You’ll Do:

• Technology Strategy & Enablement: Provide strategic guidance to Marketing and Digital teams on how technology can enhance global Performance Marketing capabilities and co-create roadmaps anchored in measurable value.
• Application & Platform Management: Oversee and continuously improve the business use of marketing technology platforms, personalization and media activation tools, campaign operations capabilities, analytics solutions, and related integrations.
• Marketing Data & Measurement Enablement: Partner with analytics, data, privacy, and platform teams to enable reliable measurement, reporting, audience activation, tagging strategy, and optimization capabilities.
• Innovation & Change Leadership: Champion innovation, simplification, standardization, and responsible experimentation across the performance marketing technology landscape.
• Solution Feasibility & Architecture Alignment: Recommend solutions aligned to business strategy and enterprise architecture; translate marketing requirements into feasible designs with integration and compliance awareness.
• Collaborative Portfolio Management: Partner with PMO, Finance, Marketing, Digital, Data, and regional stakeholders to manage portfolio scope, capacity, risks, value, and sequencing.
• Cross-Functional & Regional Collaboration: Orchestrate alignment across Performance Marketing, Customer Experience, eCommerce, CRM, Data / Analytics, Privacy, Legal, IT delivery, agencies, and regional teams to avoid fragmentation and accelerate adoption.

Education and Experience

Required Qualifications

Bachelor’s degree required; advanced degree such as MBA, MS, or relevant digital / technology qualification strongly preferred.

8 years of experience in Marketing Technology, Performance Marketing, CRM, Digital Marketing Operations, Marketing Analytics, MarTech/AdTech, or related technology strategy disciplines, including at least 5 years in strategic planning, transformation, or technology leadership roles.

Experience serving as a trusted advisor to senior business stakeholders and leading cross-functional technology strategy initiatives without direct authority.

Proven ability to translate marketing strategy into capability roadmaps, business processes, technology requirements, and measurable outcomes.

Strong understanding of performance marketing workflows, including campaign planning, paid media activation, audience management, tagging, analytics, reporting, optimization, and experimentation.

Experience partnering with architects, delivery teams, data teams, security, privacy, and business stakeholders to validate feasibility, integration patterns, scalability, and compliance considerations.

Ability to operate across business and technology teams, translating complex needs into structured strategies, roadmaps, and executable plans.

Demonstrated executive communication, structured problem-solving, stakeholder influence, and ability to drive alignment across functions and regions.

Preferred Qualifications

Experience in Life Sciences strongly preferred, ideally within medical device, pharmaceutical, healthcare, or other regulated global organizations.

Experience in large medical device, pharmaceutical, healthcare, consumer, or regulated global organizations.

Hands-on experience with performance marketing platforms, marketing automation, campaign operations, CDP / CRM integrations, marketing analytics modernization, tagging frameworks, consent-aware data activation, or AI-enabled marketing workflows.

Leveraging platforms such as Salesforce CRM, Salesforce Marketing Cloud (SFMC), Braze, Veeva PromoMats, Databricks, PowerBI.

Experience with Customer Data Platforms (CDPs), personalization technologies, and first-party data activation strategies preferred.

Experience working with global and regional marketing teams, media agencies, analytics teams, product owners, enterprise architects, and delivery teams.

Proven ability to operate as a right‑hand strategic partner to senior leadership.

Previous consulting experience is preferred, with demonstrated ability to structure ambiguous problems, advise senior stakeholders, and drive business‑aligned technology outcomes.

Location:

Location: Alameda, CA (Onsite). This is not a remote role/opportunity.

Travel:

Global travel as needed for key workshops, deployments, and stakeholder engagement.

Abbott is an Equal Opportunity Employer, committed to employee diversity.

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

Família de Cargo IT Business Relationship Management Divisão BTS Business Technology Services Localidade United States > Alameda : Plaza 6 Building Localidades Adicionais Turno de Trabalho Standard Viagem Yes, 15 % of the Time Vigilância médica Not Applicable Atividades de trabalho significativas Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday) Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

A Abbott significa o poder da saúde. Por mais de 125 anos, a Abbott tem ajudado as pessoas a alcançar seu potencial — porque uma saúde melhor permite que indivíduos e comunidades vivam melhor. Com uma rede global e diversificada, que serve clientes em mais de 160 países, criamos novas soluções — em todo o espectro da saúde, em todo o mundo, para todas as fases da vida. Seja através da próxima geração de equipamentos de diagnóstico, dispositivos médicos para estilos de vida em transformação, nutrição baseada em ciência, ou novas reformulações, estamos desenvolvendo tecnologias mais inovadoras e revolucionárias na área da saúde para que indivíduos vivam melhor e com mais saúde.

Convidamos você a explorar as oportunidades na Abbott, a ver se seus talentos e aspirações de carreira podem se encaixar com as nossas vagas. A Abbott é uma empresa que oferece oportunidades iguais e acolhe e incentiva a diversidade em nossa força de trabalho. Siga-nos: Facebook LinkedIn YouTube Twitter

The base pay for this position is $114,000.00 – $228,000.00 In specific locations, the pay range may vary from the range posted.