Manager, Experience

BetMGM; Bridgeport (CT); On-site; USD 109,000 - 145,000; Full time

Job summary

BetMGM seeks an Experience Manager to enhance customer engagement through strategic content optimization. This role involves leading content planning, testing, and display management while collaborating with various teams. Ideal candidates will have 5+ years in content operations and a passion for the gaming industry.

Benefits

Comprehensive health benefits

Paid time off

Employee resource groups

Performance bonuses

Qualifications

• 5+ years in content operations, strategy, or engagement.
• Experience with CMS, data analysis, A/B testing.
• Strong organizational and communication skills.

Responsibilities

• Streamline content planning processes for efficiency.
• Guide A/B testing roadmaps with clear hypotheses.
• Manage page layouts and market displays for engagement.

Skills

Leadership

Data Analysis

Content Strategy

A/B Testing

Customer Segmentation

Communication

Collaboration

Tools

CMS

Job description

About Us

We are BetMGM, revolutionizing sports betting and online gaming in the United States through a partnership between MGM Resorts International and Entain Group. Our portfolio includes brands like BetMGM Sportsbook, Borgata online, Party Casino, and Party Poker. We are committed to delivering top-quality gaming platforms and fostering a culture of empathy where our employees feel valued, heard, and authentic. Recognized as one of Glassdoor's 'Best Places to Work', we aim to build a workplace that reflects the communities we serve.

About the Role

The Experience Manager will focus on customer engagement with content across our app, playing a key role within the Audience Engagement team. Responsibilities include optimizing touchpoints for engagement, strategic planning, merchandising, experimentation, research-led optimization, and removing friction points.

This role involves leading the Planning, Testing, and Display streams, working closely with the Programming and Enablement teams to optimize content plans, tests, and customer journeys. Collaboration with other teams like Product, Design, and Trading is essential to enhance customer interactions with content, aiming to become the leading online sports and gaming operator in the U.S.

Responsibilities

Planning

• Streamline content planning processes for efficiency, clarity, and strategic alignment.
• Enhance planning for new features, including timelines, deliverables, and integration into existing content cycles.

Testing

• Guide the Experience team in creating and executing A/B testing roadmaps with clear hypotheses and KPIs.
• Improve testing workflows for rapid iteration and analysis.

Display

• Manage page layouts, market displays, and navigation for consistency and engagement.
• Implement measurement methods for display refinements and customer impact.

General

• Lead and develop the Programming Strategists team.
• Ensure seamless content delivery and cross-team alignment.
• Establish relationships with BI and other teams to optimize content strategies based on customer feedback and data insights.

Qualifications

• 5+ years in content operations, strategy, or engagement, with leadership experience.
• Experience with CMS, data analysis, A/B testing, and customer segmentation.
• Strong organizational, communication, and collaboration skills.
• Knowledge of sports betting, gaming, or related industries is a plus.

Additional Requirements

• Experience with gaming websites/apps, strong interpersonal skills, innovative mindset, and passion for the industry.

The salary range is $109,000 to $145,000, plus performance bonuses, with factors like location and experience influencing the starting pay.

Gaming Compliance & Licensing

Employees must comply with licensing requirements, undergo background checks, and support responsible gambling policies.

Our Culture

We focus on four pillars: Believe in Your Game, Backed by the Best, Do What's Right, and Hustle Hard, fostering innovation, integrity, teamwork, and ambition.

What We Offer

Comprehensive benefits including health, insurance, paid time off, employee resource groups, and more. Salary is determined by experience and is eligible for bonuses.

BetMGM is an Equal Opportunity Employer committed to inclusivity and diversity. We welcome applicants from all backgrounds and provide accommodations for disabilities. Contact [e-mail] for assistance.

This description is not exhaustive and duties may evolve. #LI-REMOTE #LI-JLEE