Manager, Events & Brand Partnerships

Book of the Month; New York (NY); On-site; USD 100,000 - 150,000; Full time

Job summary

Book of the Month is seeking a Manager to lead Brand Partnerships, Events, and PR in New York City. You will own the pipeline of partnership and event opportunities, cultivate industry relationships, and drive measurable impact on brand awareness and growth.

You will manage end-to-end events, from activations to literary festivals, oversee budgets and on-site logistics, and serve as the brand's representative with partners, journalists, and cultural tastemakers.

Qualifications

• 4+ years of experience in brand partnerships, events, PR, or experiential marketing at a consumer brand.
• Strong network across books, culture, media, or brands.
• Frequently attends relevant events across books and culture in NYC.

Responsibilities

• Manage end-to-end execution of BOTM events and partnerships, including activations and literary festivals.
• Own project plans, timelines, deliverables and approvals.
• Coordinate cross-functionally with Creative, Growth, Product, Operations, Editorial and others.
• Oversee budgets, contracts, production, and on-site logistics for events and partnerships.
• Serve as main contact for partners, vendors, collaborators and agencies.
• Develop and evaluate opportunities with cost/benefit awareness.
• Lead marketing strategy and social content for partnerships and events to boost brand awareness.
• Create recaps, set KPIs, and draw actionable insights to inform future strategy.
• Represent Book of the Month at industry events and build journalist relationships.
• Cultivate media relationships to secure PR coverage aligned with brand goals.
• Bridge Brand, Editorial, and Growth teams to support membership growth and industry relations.

Skills

Brand partnerships

Event management

PR/press

Experiential marketing

Media relations

Social media

Analytical mindset

Project management

Creative development

Job description

Brands, events, and personalities surrounding the books' space have never mattered more in our culture, and BOTM sits at the intersection of these forces. We see a major opportunity to further extend our brand into these spaces, and we are seeking a Manager to lead Brand Partnerships, Events, and PR for Book of the Month. Early efforts, from author launch parties with major publishers to brand campaigns like Nobody Reads Anymore that earned national press, have shown us what this function can become with a dedicated owner.

In this role, you will own the pipeline of partnership and event opportunities, the industry relationships behind them, and the execution of every event we host or participate in. You will represent the brand throughout the publishing and media world, cultivating relationships with partners, journalists, and cultural tastemakers, and your work will be measured by its impact on brand awareness and growth. We are a small team with big ambitions, and your contributions will be visible from day one.

What you will do.

• Managing end-to-end execution of BOTM events - from brand partnership activations to literary festivals and author book launch parties. Key responsibilities include:
  • Owning the project plan and keeping timelines, deliverables, and approvals on track.
  • Communicating cross-functionally across Creative, Growth, Product, Operations, Editorial, and more.
  • Overseeing budgets, contracts, production, and on-site logistics for events and partnerships, with an eye for cost efficiencies.
  • Serving as the primary point of contact for partners, vendors, collaborators, and agencies.
  • Ensuring events run perfectly and meet our brand goals.
• Owning a pipeline of event, partnership, and sponsorship opportunities, including identifying, pitching, and evaluating each opportunity that arises and keeping the cost/benefit ratio in mind.
• Manage coverage of 3rd party events to develop relevant relationships that could lead to future opportunities for the brand. Expect to be at an event at least 1x per week.
• Leading marketing strategy and generating social media content for each partnership and event, driving brand awareness and excitement across relevant audiences (members, industry partners, paid channels, etc.)
• Developing recaps and reporting, setting performance targets/KPIs, and drawing actionable conclusions to inform future strategy and tie outcomes back to brand and growth goals.
• Serve as a professional representative of Book of the Month by interfacing with industry partners at internal and external events, developing and maintaining relationships with the industry.
• Cultivate relationships with media, journalists, and cultural tastemakers to secure PR coverage that builds awareness for Book of the Month and supports brand - and campaign - level goals.
• Acting as a bridge between the Brand, Editorial, and Growth teams to ensure we are meeting both our membership growth and industry relations objectives.

About you.

• 4+ years of experience in brand partnerships, events, PR, or experiential marketing at a consumer brand.
• Creative eye with strong taste and instincts for what events/partnerships will resonate with our audience.
• A deep network of contacts across books, culture, media, or brands and a proven history of building relationships across our industry.
• Frequently attends relevant events across books and culture in NYC.
• Experience with creative development - you can turn customer insights into compelling event or partnership concepts and judge if creative aligns with the strategy.
• Analytical and data-driven, with the ability to interpret performance data and act on it.
• A self-starter with a track record of taking ownership and driving projects from strategy to execution.
• Ability to perform in a highly iterative and dynamic work environment, managing multiple projects and priorities simultaneously.
• High standards for quality and attention to detail.
• A love of reading and contemporary fiction.
• An understanding of publishers, imprints, and the book industry preferred.
• Past experience managing a social media account or generating social content preferred.

Salary Range: $100,000 - $150,000