Manager, Event Strategy & Optimization

Hard Rock Hotel Cancun; Tampa, Northern (FL, KY); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Seminole Hard Rock Hotel & Casino Tampa seeks a Manager of Event Strategy & Optimization to lead yield management for hosted events, entertainment, tournaments and VIP experiences at Tampa and Hollywood properties. The role emphasizes data-driven decision making, forecasting, and strategic guest management.

You will partner with Marketing, Finance and Operations to maximize profitability, guest value, and inventory utilization through robust analytics, dashboards, and predictive models.

Qualifications

• Bachelor's degree in a related field is required.
• Minimum 5 years of analytics, casino marketing, revenue management, or related experience.
• Experience with guest databases, segmentation, forecasting, and performance reporting.
• Ability to translate data into actionable business decisions.

Responsibilities

• Develop and manage event yield strategies for hosted experiences and promotions.
• Create forecasting models to predict attendance and profitability.
• Monitor RSVP pace, invite waves, and inventory release strategies.
• Collaborate with cross‑functional teams to optimize capacity and revenue.

Skills

Analytical thinking

Excel

BI tools

Forecasting

Dashboards

Financial modeling

Customer analytics

ROI analytics

Decision making

Strategic thinking

Education

Bachelor's degree in Business Administration, Marketing, Finance, Economics, Statistics, Hospitality Management, or a related field

Tools

SQL

Tableau

Power BI

Cognos

SAS

Python

R

Job description

## Manager, Event Strategy & OptimizationApplylocations: Seminole Hard Rock Hotel & Casino Tampatime type: Full timeposted on: Posted Todayjob requisition id: R11680Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits **Job Description:**# **Duties & Responsibilities:**This role will be based out of Hard Rock Tampa and will also support the Hard Rock Hollywood property. The selected candidate should be comfortable traveling between both locations as business needs require.## Event Yield Strategy & Optimization* Develop and manage qualification criteria for hosted events, entertainment offerings, tournaments, VIP experiences, promotions, parties, and fixed-capacity programs.* Continuously evaluate and adjust guest qualification thresholds based on demand, inventory utilization, profitability targets, and strategic objectives.* Monitor RSVP pace, expected attendance, utilization trends, and event fill rates to recommend when to increase or decrease criteria.* Manage invitation pacing strategies, invitation waves, waitlist controls, and inventory release recommendations.* Establish yield management practices that optimize guest mix, capacity utilization, incremental revenue, and event profitability.* Develop forecasting models to predict attendance, redemption, participation, attrition, and event profitability.## Guest Segmentation & Investment Strategy* Identify optimal guest audiences for events using guest worth, profitability, trip behavior, loyalty metrics, host input, and growth potential.* Balance access and exclusivity to maximize perceived value while driving desired business outcomes.* Recommend reinvestment strategies across guest segments, including VIP, Premium Mass, New Business, Emerging Worth, hosted guests, and other strategic audiences.* Partner with Player Development and Marketing leadership to align event access with guest development, host-led growth, and property revenue objectives.* Identify underutilized high-value guests and prevent over-investment in lower-return segments.## Event Analytics & Performance Measurement* Conduct pre-event forecasting and post-event analysis for major marketing events, concerts, shows, parties, tournaments, and experiences.* Measure event effectiveness through attendance, profitability, trip generation, theoretical win, actual win, reinvestment efficiency, and return on investment.* Develop standardized event scorecards, dashboards, and executive-ready reporting.* Present findings, trends, and recommendations to Marketing leadership, Finance, Player Development, and cross-functional stakeholders.* Identify opportunities to improve future event criteria, guest mix, inventory allocation, and profitability through data-driven insights.## Inventory & Capacity Management* Oversee strategic allocation of event inventory, entertainment tickets, tournament entries, hosted experiences, hotel accommodations, dining opportunities, premium seating, and exclusive-access programs.* Recommend inventory release strategies and qualification adjustments to maximize utilization and profitability.* Establish guidelines for inventory prioritization, oversell assumptions, attrition management, capacity controls, and waitlist execution.* Evaluate event demand trends and make real-time recommendations regarding capacity utilization and invitation adjustments.* Partner with operational teams to understand fixed-capacity constraints and translate those constraints into stronger yield decisions.## Cross-Functional Partnership* Collaborate with Special Events, Entertainment, Marketing, Player Development, Hotel Operations, Food & Beverage, and Finance to align event strategies with business goals.* Support Player Development teams with qualification recommendations, attendance forecasting, host follow-up priorities, and invitation strategy.* Partner with Marketing Analytics and Database Marketing teams to develop predictive models, guest segments, and optimization frameworks.* Work closely with Finance to evaluate event profitability, investment effectiveness, and business case assumptions.* Serve as a strategic thought partner to event and marketing teams by translating data into practical decisions.## Continuous Improvement* Develop and implement best practices in casino event yield management and event investment optimization.* Identify opportunities to automate reporting, forecasting, criteria management, and event optimization processes.* Monitor industry trends and emerging practices related to event strategy, revenue management, loyalty optimization, and guest experience management.* Recommend new event concepts, qualification structures, access strategies, and reinvestment approaches to improve business performance.* Create repeatable playbooks that help the organization move from simply filling events to intentionally yielding the most valuable experiences.# Qualifications## Education* Bachelor's degree in Business Administration, Marketing, Finance, Economics, Statistics, Hospitality Management, or a related field required.## Experience* Minimum 5 years of experience in analytics, casino marketing, revenue management, database marketing, loyalty marketing, event strategy, or business optimization.* Demonstrated experience using large datasets to support business decisions and optimization strategies.* Casino gaming, hospitality, entertainment, airline, hotel, ticketing, or revenue management experience strongly preferred.* Experience working with guest databases, segmentation models, forecasting tools, and performance reporting.* Experience partnering with senior leaders and cross-functional operators to convert data into action.## Technical Skills* Advanced analytical, quantitative, and problem-solving capabilities.* Strong proficiency in Microsoft Excel and business intelligence platforms.* Experience with SQL, Tableau, Power BI, Cognos, SAS, Python, R, or similar tools preferred.* Ability to create financial models, forecasts, trend analyses, dashboards, and business cases.* Strong understanding of customer profitability, loyalty program analytics, reinvestment strategy, and marketing ROI.**Work Environment:*** Duties and responsibilities are typically performed in a professional office setting, but there may be times where you will need to be on the Casino Floor or pass through this area. On the Casino Floor, you may be exposed to casino-related environmental factors including, but not limited to, second hand smoke and excessive noise.* While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk or hear; and taste or smell. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus.**Native American Preference Policy:**The Tribal Council gives preference in all of its employment practices to Native Americans. First preference in hiring, training, promoting and in all other aspects of employment is given to members of the Seminole Tribe who meet the job requirements. Second preference is given to members of other federally recognized Native American Tribes who meet the job requirements.**Employment Process:**Seminole Gaming’s employment process requires candidates to obtain gaming licensure by successfully completing a background check with Seminole Gaming Compliance and Regulations, prior to beginning employment. These background checks may include, but are not limited to:* Credit Check* Criminal Background Check* Drug Screen***Disclaimer*** While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).