Manager, Email & SMS

Tanger; United States; On-site; USD 78,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Medical, Dental, and Vision benefits

401(k) match

Paid PTO and Holidays

Tuition Reimbursement

Wellness Incentives

Team Member Discounts

Job summary

Tanger is seeking a Manager of Email & SMS to lead end-to-end execution, programming, and optimization of our email and SMS channels. You will own campaigns, automations, lifecycle journeys, segmentation, and dynamic content, partnering with Marketing, Loyalty, Technology, and Analytics to drive engagement and revenue.

You will translate business requirements into actionable email logic, manage data integrations and hygiene, and ensure campaigns are compliant and delivering with high quality.

Qualifications

• 3–5 years of related experience in email and/or SMS marketing, lifecycle marketing, or digital channel management.
• Hands-on experience with ESPs and SMS platforms.
• Experience with segmentation, automations, testing, and performance optimization.

Responsibilities

• Own the programming and configuration of email campaigns and automations within the ESP and SMS platform.
• Build and maintain dynamic email content using HTML and templating tools.
• Develop audience segmentation logic and testing segments prior to deployment.
• Partner with Marketing, Loyalty, and Technology to translate requirements into executable email logic.
• Own QA and monitoring of journeys to ensure correct triggers and rendering.

Skills

Email marketing

SMS marketing

Lifecycle marketing

Segmentation

Automation

Campaign optimization

Analytics

Education

Bachelor's degree

Tools

Campaigner

Salesforce

Braze

Iterable

Klaviyo

Cordials

Vibes

Job description

About The Company

At Tanger, our mission is to create shopping destinations that entertain, inspire, and bring our communities together. Guided by our vision to lead the evolution of shopping, we’ve spent over four decades innovating the retail experience as a premier owner and operator of outlet and open-air centers.

We live our values every day: we lead with integrity, foster inclusion, and embrace innovation to drive meaningful change. These principles come to life through our actions—we build trust, challenge the status quo, win together, and continuously push boundaries to deliver exceptional value and experiences to make it happen.

Tanger team members are our most important asset, and we’re proud to offer an environment where everyone is welcomed, respected, heard, supported, and able to thrive. Our emphasis on relationships, employee growth, and exciting career opportunities sets us apart. And our spirit of innovation, expertise, and relentless pursuit of excellence brings us together.

About The Role

In our continued mission to create shopping destinations that entertain, inspire, and bring communities together, Tanger is seeking a Manager, Email & SMS. This role offers the opportunity to work both independently and collaboratively, supported by a flexible, Teams-driven workplace designed to empower connection, innovation, and impact across geographies.

About The Tanger Perks

• Competitive salary
• Generous Suite of Medical, Dental, and Vision Benefits
• 401(k) match
• Paid PTO and Holidays
• Paid Volunteer Hours
• Team Member Paid Leave Programs
• Tuition Reimbursement
• Wellness Incentives
• Group Life and Disability Insurance
• Voluntary Benefits
• Team Member Discounts
• And more…

How can you contribute to what we do?

The Manager, Email and SMS is responsible for the end to end execution, programming, and optimization of Tanger’s email and SMS channels. This role owns the ongoing management of email and SMS programs including campaign builds, automations, lifecycle journeys, audience segmentation, and dynamic content within the Email Service Provider (ESP) and SMS platform.

Operating as both a channel owner and hands on practitioner, this role translates business and customer requirements into executable email and SMS logic, ensuring programs are accurately built, thoroughly tested, compliant, and continuously optimized. The Manager partners closely with Marketing, Loyalty, Technology, and Analytics teams to deliver scalable, data driven customer communications that support engagement, traffic, and revenue growth while maintaining platform health, content accuracy and deliverability.

Essential Job Duties And Responsibilities

Email Programming & Automation

• Own the programming and configuration of email campaigns and automations within the Email Service Provider (ESP) and SMS platform, including:
  • Triggered and event‑based programs
  • Multi‑step customer journeys and workflows
  • Behavioral, transactional, and lifecycle automations
• Build and maintain dynamic email content using:
  • HTML and ESP‑native templating tools
  • Conditional logic based on customer attributes, behaviors, and preferences
  • Personalization tokens, dynamic content blocks, and modular templates
• Develop and manage audience segmentation logic, including:
  • Behavioral, transactional, and engagement‑based segments
  • Suppression logic and frequency controls
  • Testing segments to validate accuracy prior to deployment
• Partner with Marketing, Loyalty, and Technology teams to:
  • Translate business and customer requirements into executable email logic
  • Implement data integrations, field mappings, and data hygiene best practices
  • Troubleshoot data, rendering, or automation issues impacting campaigns
• Own automation QA and monitoring, ensuring:
  • Journeys fire correctly based on triggers and conditions
  • Content, links, and personalization render accurately
  • Ongoing validation of long‑running programs
• Document email programs, templates, and logic to support:
  • Program scalability
  • Knowledge transfer and operational continuity
  • Faster onboarding of future team members or vendors

Channel Ownership

• Own the email and SMS channels, including execution, lifecycle development, testing, and optimization.
• Develop and maintain email and SMS lifecycles (onboarding, engagement, retention, and reactivation) aligned to customer segments and business priorities.
• Define and manage send cadence, messaging frameworks, and channel best practices.
• Provide strategic recommendations based on performance trends, testing results, and customer behavior analysis.

Platform, Deliverability & Compliance

• Serve as the primary owner of Email Service Provider (ESP) and SMS platform operations, including configuration, troubleshooting, and vendor coordination.
• Manage email and SMS deliverability, sender reputation, opt‑in/opt‑out flows, short codes, and domain configurations.
• Ensure all programs comply with relevant regulations (CAN‑SPAM, TCPA, GDPR/CCPA, consent management standards).
• Lead operational planning for ESP enhancements, migrations, or new feature adoption as required.

Analytics, Testing & Reporting

• Establish and execute testing methodologies (A/B, multivariate, incrementality) to improve performance.
• Analyze campaign and lifecycle results across key metrics (engagement, conversion, revenue lift).
• Produce weekly, monthly, and quarterly performance reporting with clear insights and recommendations.
• Partner with analytics and data teams to improve measurement, attribution, and actionable reporting.

Cross‑Functional Collaboration

• Act as the voice of the Email and SMS channels in campaign planning, initiative reviews, and cross‑departmental discussions.
• Partner closely with Marketing, Loyalty, Media, Technology, Legal, and Customer Care teams.
• Maintain project plans, timelines, and dependencies using approved project management tools.
• Create and maintain program documentation and playbooks to support scalability and continuity.

COMPETENCIES

• Strong ownership mindset with the ability to operate independently
• Deep knowledge of email and SMS best practices, lifecycle marketing, and compliance requirements
• Excellent analytical, problem‑solving, and decision‑making skills
• Proven ability to balance strategic thinking with hands‑on execution
• Exceptional attention to detail and quality standards
• Strong written and verbal communication skills
• Ability to manage multiple workstreams in a fast‑paced environment
• Adhere to Tanger’s Values: Integrity, Innovation, and Inclusion

Travel

This position requires up to 5% travel. Must be able to travel via commercial airlines.

Job Specifications

REQUIRED EDUCATION AND EXPERIENCE:

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 3-5 years of related experience in email and/or SMS marketing, lifecycle marketing, or digital channel management
• Hands‑on experience with enterprise‑level ESPs and SMS platforms (e.g., Campaigner, Salesforce, Braze, Iterable, Klaviyo, Cordial, Vibes, etc.)
• Demonstrated experience with segmentation, automations, testing, and performance optimization

Preferred Education And Experience

• Experience in retail, consumer, loyalty, or multi‑location businesses
• Experience supporting ESP migrations or major platform enhancements
• Working knowledge of HTML for email marketing

HIRING RANGE DISCLAIMER

The base salary range represents the low and high end of the hiring range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Tanger's total compensation package for employees.

Hiring Range: $78,000 - $110,000 per year

Experience the difference and be a part of our extraordinary team!

EEO and E-verify

Tanger values diverse perspectives, backgrounds, and unique contributions and is committed to fostering an environment where everyone is valued and respected. Our talent management approach, which includes policy development, training, goals, and targets, is aimed at fostering a fair, inclusive, collaborative, and innovative culture.

Tanger is proud to be an Equal Opportunity Workplace. All employment decisions are based on qualifications, merit, and business need.

Accessibility Note: If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, or if you are unable to use the online application, please request accommodation or ask for an alternative method of applying by emailing: [e-mail].

All recruitment is managed internally; unsolicited agency submissions from recruiters or staffing agencies will not be considered.

E-Verify is a registered trademark of the U.S. Department of Homeland Security EOE. Drug Free Workplace. A background check will be conducted for this position. Tanger Management, LLC participates in E-Verify.