Job Classification: Marketing & Communications - Marketing
The Manager, Email Operations & Execution is responsible for leading the operational delivery of enterprise email marketing and lifecycle communications. Reporting to the Director, Email & Marketing Automation, this role manages the team responsible for translating email strategy into efficient, scalable, and compliant execution.
Why This Role Matters:
This leader oversees campaign execution, workflow management, quality assurance, operational governance, and continuous process improvement. The role partners closely with Email Strategy & Business Partnership, Email Audience & Programs Strategy, and Marketing Automation Platform teams to ensure email programs are delivered with accuracy, consistency, and measurable business impact.
What You Will Do:
Email Operations & Campaign Delivery
- Lead the execution of email campaigns, lifecycle programs, and automated communications across business units.
- Ensure campaigns are delivered accurately, on time, and in alignment with business requirements and operational standards.
- Oversee campaign readiness, deployment processes, quality assurance, and post-launch support.
- Drive consistency and operational excellence across all email execution activities.
Operational Governance & Process Management
- Establish and maintain scalable workflows, execution standards, and quality controls.
- Ensure compliance with marketing, brand, regulatory, and data governance requirements.
- Continuously improve processes that increase efficiency, reduce risk, and enhance execution quality.
- Partner with Email Audience & Programs and Martech product owner teams to support process optimization and automation opportunities.
Team Leadership & Resource Management
- Lead, coach, and develop the Email Operations & Execution team.
- Manage workload prioritization, resource allocation, and delivery planning across projects and business priorities.
- Foster a culture of accountability, collaboration, continuous improvement, and operational excellence.
- Build team capabilities and delivery capacity through effective use of internal talent, external partners, and scalable operational support models.
Cross-Functional Partnership & Stakeholder Support
- Partner with strategy, audience & programs, Martech platforms, creative, and analytics teams to translate marketing objectives into executable programs.
- Communicate priorities, risks, dependencies, and operational recommendations to stakeholders and leadership.
- Support alignment between strategic planning and execution to ensure successful delivery of marketing initiatives.
- Serve as a trusted operational partner across the Email & Marketing Automation organization.
What You Will Bring:
- Strong experience in email marketing, marketing automation, campaign operations, or digital marketing execution.
- Experience building, leading, and scaling campaign delivery or marketing operations teams, including management of internal staff, external partners, and flexible delivery resources.
- Working knowledge of email platforms, lifecycle marketing, audience segmentation, quality assurance, and operational workflows.
- Proven ability to manage multiple priorities, improve processes, and lead cross-functional initiatives.
- Strong leadership, communication, stakeholder management, and problem-solving skills.
- Experience working within complex, matrixed marketing organizations.
Success Measures
- Reliable, high-quality delivery of email campaigns and lifecycle communications.
- Improved operational efficiency, execution quality, and speed to market.
- Strong adherence to governance, quality assurance, and compliance standards.
- Effective workload management and team performance.
- Increased scalability of email operations through process improvement and standardization.
- Positive stakeholder satisfaction and partnership across marketing functions.
This role serves as the operational leader of the Email Operations & Execution function, ensuring the organization's email strategies are translated into scalable, efficient, and high-quality execution that supports business growth and customer engagement.
What we offer you:
Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $114,500.00 to $188,900.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. Market competitive base salaries, with a yearly bonus potential at every level.
- Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
- 401(k) plan with company match (up to 4%).
- Company-funded pension plan.
- Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
- Work/Life Resources to help support topics such as parenting