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Spoonflower, part of the Shutterfly family, is seeking a strategic eCommerce Manager to shape the customer buying experience across Spoonflower.com. You will own funnels, information architecture, and growth initiatives while collaborating with Engineering, UX, Product, Marketing, and Creative teams to drive revenue across home decor categories.
You’ll lead end-to-end execution, balance strategy with hands-on delivery, and help scale a complex digital storefront.
At Spoonflower (part of the Shutterfly family of brands) our mission is to empower your vision by helping you discover the perfect design for you and your print on wallpaper, fabric, or home decor. Spoonflower connects independent artists worldwide who create designs with consumers, makers, and interior designers looking for unique designs and products that are right for their projects.
Make your mark at a growing company. We’re looking for a strategic eCommerce Manager at Spoonflower to shape the customer buying experience across the site. This role will drive impact across numerous user journeys and conversion funnels with a focus on identifying and creating the optimal navigation paths and structure. The ideal candidate has a strong understanding of digital customer behavior and site experience—with a mindset rooted in growth and continuous optimization.
The new eCommerce team at Spoonflower is singularly focused on evolving Spoonflower.com to better empower homeowners, designers, and makers to create beautiful, elevated projects that are uniquely theirs. We help run the everyday business on the site, leading most of the daily decisions around content, user journeys, and more. You’ll play a hands‑on role in building and growing the business alongside a team of dedicated leaders across the organization.
You will succeed in this role if you’re a problem solver—you are genuinely curious about customer behavior, how to influence it to make their experience as enjoyable as it can be, and why an effort worked or didn’t. You have a proven track record of delivering revenue by putting the customer first. Your instinct is always to look for and at the data. You’re always chasing a win but also not afraid of failure—as long as you learn from it.
This role may not be the right fit if your expertise leans towards site merchandising or owning a defined area of the customer experience vs. the entire funnel. If you prefer to balance a few initiatives vs. many, this role may have too much context switching.
You will create and lead the overall customer journey strategy with a focus on single-category and cross-category discovery. You are responsible for how these funnels translate into sales, specifically home décor growth in 2027.
Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it’s the right thing to do for our business and for our people. We welcome all applicants and evaluate them based on their qualifications. Learn more about our commitment to Diversity, Equity, and Inclusion on our Career Site.
This position will accept applications on an ongoing basis until filled.
The compensation package for this role is based on multiple factors, such as job level, responsibilities, location, and candidate experience. The base pay ranges included below are specific to the locations listed, and may not be applicable to other locations.
California : [$130,500 - $154,000]
Connecticut and New York: [$130,500 - $141,000]
Colorado, Illinois, Minnesota and Washington: [$108,500 - $130,500]
Nevada: [$102,000 - $141,000]
Maryland and New Jersey: [$117,250 - $141,000]
Hawaii : [$102,000 – $122,750]
This position may be eligible for a bonus incentive, health benefits, a 401K program, and other employee perks. More details about our company benefits can be found at https://shutterflyinc.com/benefits/.
This opportunity can be remote, but candidates must reside in a state in which Shutterfly is registered to do business. This includes all US states except District of Columbia, North Dakota, Mississippi, Rhode Island, Vermont, and Wyoming.
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