Manager, Earned Media

Weber Shandwick; New York (NY); Hybrid; USD 74,000 - 85,000; Full time

Job summary

Weber Shandwick is seeking a Manager of Earned Media in the Corporate Advisory practice. The role is hybrid and based in New York, NY. You will lead earned media strategy and media relations for corporate clients, driving executive visibility and thought leadership.

The ideal candidate will have 3–4 years in PR/communications, with 1–2 years leading teams, and a Bachelor's degree in a related field. You will craft compelling narratives, manage press materials, and collaborate across client teams.

Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing or related field.
• 3 to 4 years of experience in PR/communications, preferably in an agency setting.
• 1 to 2 years of experience managing/leading small groups and projects.
• Strong earned strategy and media relations experience with a reporter relationship roster.

Responsibilities

• Develop and execute integrated media strategies for corporate campaigns, thought leadership and product launches.
• Analyze industry landscape and issues affecting corporate clients to inform strategic planning.
• Build and maintain relationships with key corporate, business and financial media.
• Create compelling story angles and press materials, using AI tools as appropriate.
• Lead client meetings, provide thoughtful counsel and manage expectations.
• Mentor junior team members and contribute to new business opportunities and pitches.

Skills

Earned media strategy

Media relations

Strategic thinking

Leadership

Education

Bachelor's degree in Communications / Public Relations / Marketing

Job description

Job Description:

Weber Shandwick: Manager, Earned Media, Corporate Advisory

Agency

Weber Shandwick

Job Function

Media

Job Subfunction

Earned Media

Job Description

Weber Shandwick: Manager, Earned Media, Corporate Advisory

Location: Hybrid, New York, New York, United States of America

Full time

Agency

Weber Shandwick

Job Function

Media

Job Subfunction

Earned Media

The Weber Shandwick team is seeking a Manager of Earned Media with exceptional earned strategy and media relations prowess to support clients in our Corporate Advisory Practice. The ideal candidate will have experience in corporate and brand reputation-building communications, driving executive visibility and though-leadership and executing earned and integrated media strategy across various corporate sectors.

About you: Are you someone who tracks the changes happening in the modern media landscape and has unique experience telling stories for corporate brands and executives? Do you love the thrill of the pitch and building media relationships? If so, read on! We are looking for a highly collaborative, original thinker who is endlessly curious about the intersections of people, companies, culture, and media. We want someone who is able to frame a story, develop succinct insights, and explain what it all means in a compelling way. Come grow your career as part of our leading community of earned media strategists.

Responsibilities

• Integrated Media Strategy: Plays an important role in contributing to the development and execution of integrated media strategies for major corporate campaigns, thought leadership initiatives, and product launches.
• Understands the industry landscape and issues that may directly and indirectly impact our corporate clients, integrating these insights into strategic planning.
• Strategic Media Relations: Builds and maintains excellent relationships with key corporate, business and financial media
• Creatively and proactively develops media programs, and drafts compelling story angles that resonate with target business audiences utilizing the latest AI technology tools.
• Takes responsibility for executing media relations strategies, developing proposals, press releases, LinkedIn/social executive copy, bylined articles, and other press materials.
• Trendspots the current news cycle and cultural landscape for ad hoc media opportunities and proactively pitch compelling ideas for corporate storytelling and executive visibility efforts.
• Analyzes and distills meaningful insights from media coverage, sharing perspectives with both internal teams and clients to inform media strategy.
• Client Counsel & Collaboration: Brings a client-focused attitude that results in work being performed to the highest quality standards.
• Serves as a key day-to-day client contact, participate in meetings and presentations, communicating with clients on a daily basis and providing thoughtful client counsel.
• Conducts and manages the flow of research and work materials necessary to analyze complex client issues.
• Proofs and edits client-related documents to ensure the highest quality standards.
• Team & Agency Support: Mentors, coaches, and develops direct reports and more junior team members, helping to cultivate their skills and drive results.
• Cultivates and participates in new business opportunities and pitches, contributing to the growth of the Corporate Advisory practice.

Competencies

• Business Acumen – align talent strategies to drive business goals.
• Client Service – client focus and ability to build trust and rapport across all levels.
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies.
• Collaboration – build strong relationships at all levels across the organization.
• Critical Thinking – ask probing questions; anticipate and address critical talent gaps and needs.
• Conflict Resolution – possess sound judgment and savvy in navigating and resolving complex talent and organizational issues.
• Written & Creative Communication – communicate effectively, clearly, and articulately to counsel clients, with the ability to craft compelling and creative external communications materials across diverse channels and audiences.

Basic Qualifications

• Bachelor's Degree in Communications, Public Relations, Marketing, or a related field.
• 3 to 4 years of experience in a PR/communications role(s), preferably within an agency setting.
• 1 to 2 years of experience managing/leading small groups and projects.
• Strong earned strategy and media relations experience with a reporter relationship roster, specifically supporting clients with relevant subject matter expertise.
• Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

$74,000 - $85,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.