Manager, Downstream Marketing - Remote

Stryker; Kalamazoo (MI); On-site; USD 118,000 - 256,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Critical illness insurance

Accident insurance

Hospital indemnity insurance

Wellbeing program

Tobacco cessation program

Job summary

Stryker in Kalamazoo, MI seeks a dynamic Manager, Downstream Marketing to lead growth of the Neurovascular portfolio. You will translate global priorities into marketing campaigns, customer engagement, and scalable programs while building a high-performing team.

You will partner with marketing and sales, KOLs, and cross-functional stakeholders to shape brand strategy, forecast demand, and drive market share. MBA and 8+ years in medical device marketing are preferred.

Qualifications

• Bachelor’s degree required.
• 8+ years of work experience required.

Responsibilities

• Set strategic direction for portfolio growth and execute campaigns and education strategies.
• Develop annual and long-range brand/indications plans to achieve growth, profit and market share targets.
• Create scalable assets, tools, campaigns, and best practices for localization and impact.
• Build and maintain relationships with LOCAL marketers, sales teams, KOLs, and cross-functional stakeholders.

Skills

Strategic marketing

Team leadership

Campaign management

KOL engagement

Education

Bachelor's degree

MBA

Job description

We are seeking a dynamic Manager, Downstream Marketing to lead the strategic growth and development of our Neurovascular portfolio. This people leadership role will set the brand and portfolio strategy, translating global priorities into impactful marketing campaigns, customer engagement initiatives, and scalable commercial programs. The ideal leader will build strong partnerships with marketing and sales teams, key customers and KOLs, and cross-functional stakeholders to drive brand performance, innovation, and market growth. This is an exciting opportunity to shape the future of a strategic portfolio while developing and leading a high-performing marketing team.

What you will do:

• The Manager, Downstream Marketing is the brand expert who sets strategic direction and ensures execution for portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and customer engagement campaigns.
• In alignment with global strategy, set annual and long-range brand/indications strategy to achieve required growth, profit and market share targets
• Create/distribute scalable assets, tools, marketing campaigns (“menu”) and best practices which can be localized for maximum impact
• Identify education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager.
• Development of trust and strong relationships with LOCAL marketers, sales professionals, internal stakeholders, and key customers (KOL)
• In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams, creation of Annual Marketing Plan and portfolio roadmap over 3-5 year horizon
• Work with leadership to forecast demand develop relationships with supply chain partners
• Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products
• Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy.
• Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity
• In partnership with Education Manager, identify internal training needs and create relevant content and training programs
• Create scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs
• Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights
• Take the lead in developing KOL’s for the brand
• With support from the Manager coordinate the HCP academy plans and execute in line with the power brand strategy

What you will need:

Required:

• Bachelor’s degree required
• 8+ years of work experience required

Preferred:

• MBA preferred
• 5+ years medical device or marketing experience preferred
• 2+ years people management experience preferred
• Neurovascular experience preferred

United States of America Pay Ranges:

• USN: $118,000 - $196,700 USD Annual
• US5: $123,900 - $206,500 USD Annual
• US10: $129,800 - $216,400 USD Annual
• US15: $135,700 - $226,200 USD Annual
• US20: $141,600 - $236,000 USD Annual
• US30: $153,400 - $255,700 USD Annual

Health benefits include:

• Medical and prescription drug insurance
• dental insurance
• vision insurance
• critical illness insurance
• accident insurance
• hospital indemnity insurance
• personalized healthcare support
• wellbeing program and tobacco cessation program

Financial benefits include:

• Health Savings Account (HSA)
• Flexible Spending Accounts (FSAs)
• 401(k) plan
• Employee Stock Purchase Plan (ESPP)
• basic life and AD&D insurance
• short-term disability insurance

Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually.

Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.