Manager, Digital Travel Experience & Personalization

Grand Circle Corporation; Boston, Northern (MA, KY); Hybrid; USD 115,000 - 135,000; Full time

Benefits offered by this job

Health & wellness

Paid time off

Travel discounts

Retirement plan

Tuition assistance

Commuter benefits

Paid volunteer time off

Job summary

Grand Circle Corporation in Boston, MA, seeks a Manager of Digital Customer Experience (Product) to own and enhance the traveler’s digital journey across trip experiences. You will guide analytics-driven decisions, lead a team of Digital Experience Specialists, and drive improvements in engagement, conversion, and satisfaction.

The role requires strong analytical thinking, a test-and-learn mindset, and collaboration with UX, Platform, Brand, and Creative teams.

Qualifications

• 5–7 years of experience in digital merchandising, e-commerce, travel, or related field.
• Proven experience leading teams in digital experience, product, or content optimization.
• Strong understanding of analytics, A/B testing, and personalization tools.

Responsibilities

• Define and communicate a data-driven strategy for the digital trip experience grounded in analytics and customer behavior.
• Translate insights and testing results into clear priorities that improve engagement, conversion, and customer satisfaction.
• Analyze site performance and customer interaction data, adapting strategies in real time.
• Own the content, design, and functionality of trip pages, driving engagement metrics.
• Mentor and develop Digital Experience Specialists to identify opportunities and deliver measurable results.
• Establish and execute an A/B testing and personalization roadmap.
• Lead process improvements to streamline workflows and accelerate speed-to-market.
• Ensure clarity of ownership and accountability across cross-functional teams.
• Partner with UX, Platform, Brand, and Creative teams to align initiatives with broader company goals.
• Serve as an advocate for the traveler’s digital experience across all touchpoints.
• Foster a culture of accountability, agility, and continuous improvement.

Skills

Digital merchandising

Team leadership

Analytics

A/B testing

Personalization tools

Tools

Optimizely

Job description

Grand Circle Corporation in Boston, MA, seeks a Manager of Digital Customer Experience (Product) to own and enhance the traveler’s digital journey across trip experiences. You will guide analytics-driven decisions, lead a team of Digital Experience Specialists, and drive improvements in engagement, conversion, and satisfaction.

The role requires strong analytical thinking, a test-and-learn mindset, and collaboration with UX, Platform, Brand, and Creative teams.