Manager, Digital Strategy | University of Miami

Legends Global; Coral Gables (FL); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Life insurance

Disability insurance

Paid vacation

401k plan

Job summary

Legends Global in Coral Gables, FL, is seeking a Manager, Digital Strategy to lead digital campaigns that boost brand awareness, engagement, and revenue for Miami Athletics.

You will own paid media strategy, manage social channels, plan content calendars, and collaborate with the VP of Marketing to amplify the Miami Hurricanes brand while traveling with the team.

Qualifications

• Minimum 2 years of experience managing paid and organic social campaigns.
• Bachelor’s degree required.
• Experience with Meta and Google ads for paid social.
• Experience with Division I athletic teams preferred.
• Proficient in analytics for KPI tracking.

Responsibilities

• Develop and oversee the digital strategy for Miami Athletics, focusing on content creation, curation, driving fan engagement and revenue.
• Manage social media channels (X, Instagram, Facebook, YouTube and TikTok) for assigned sport(s), assisting in content creation (photography, vertical videos, etc.)
• Create and upkeep content calendars to ensure regular, consistent and engaging content (both organic and sponsored) is produced and published.
• Direct, plan and implement paid media campaigns for Miami Athletics with focus on lead generation and revenue growth.
• Own paid social performance end-to-end, working with Assistant VP, Marketing on strategy, budget, creative direction, analytics and interdepartmental communication.
• Develop targeted audience segments using customer data, interests and job titles.
• Conduct A/B testing on ad copy, images, and videos to optimize campaign performance.
• Analyze and report on metrics to measure success of social media efforts, providing actionable insights and making data-driven decisions to alter digital strategies as needed.
• Consistently collaborate with internal and external stakeholders to amplify key messaging and the Miami Hurricanes brand.
• Contribute to the upkeep of MiamiHurricanes.com and the Miami Hurricanes app.
• Travel with assigned team required.
• Other duties as assigned by the Assistant VP, Marketing.

Skills

Social media strategy

Paid social campaigns

Content creation

Team collaboration

Education

Bachelor's degree

Tools

Adobe Photoshop

Adobe Lightroom

Google Ads

Meta Ads Manager

Job description

About Legends Global

Legends Global is the premier partner to the world’s greatest live events, venues, and brands. We deliver a fully integrated suite of premium services through a white-label model that keeps our partners front and center — from feasibility and project development to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking.

THE ROLE: MANAGER, DIGITAL STRATEGY

LOCATION: CORAL GABLES, FL

Legends Global is the premier partner to the world’s greatest live events, venues, and brands. We deliver a fully integrated suite of premium services through a white-label model that keeps our partners front and center — from feasibility and project development to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking.

About The Role

The Manager, Digital Strategy will lead the creation and management of highly effective digital campaigns with the goal of enhancing brand awareness, increasing engagement and driving revenue. The Manager, Digital Strategy will be critical in developing the department’s digital strategy from planning to capturing to publishing all forms of content for assigned sport(s) and channels. They will have a heavy focus on the paid media strategy and execution for Miami Athletics, driving revenue through lead gen campaigns and direct sales initiatives.

About The Project/Venue

UNIVERSITY OF MIAMI

The University of Miami has entered a long-term partnership with Legends to oversee athletics, ticket sales, customer service, annual fund solicitation/engagement, ticket operations, digital marketing, corporate partnerships, and multi-media rights opportunities. In addition, Legends will represent the University in developing campus-wide strategic partnerships. As the exclusive partner for Miami Athletics, Legends will engage Hurricanes fans and donors, local and regional South Florida businesses, and national brands with unique and integrated sponsorship, ticketing, and hospitality options.

What You’ll Do (key Responsibilities & Outcomes)

• Develop and oversee the digital strategy for assigned sport(s) and channels within Miami Athletics, focusing on content creation, curation, driving fan engagement and revenue.
• Manage social media channels (X, Instagram, Facebook, YouTube and TikTok) for assigned sport(s), assisting in content creation (photography, vertical videos, etc.)
• Create and upkeep content calendars to ensure regular, consistent and engaging content (both organic and sponsored) is produced and published.
• Direct, plan and implement paid media campaigns for Miami Athletics with focus on lead generation and revenue growth.
• Own paid social performance end-to-end, working with Assistant VP, Marketing on strategy, budget, creative direction, analytics and interdepartmental communication.
• Develop targeted audience segments using customer data, interests and job titles.
• Conduct A/B testing on ad copy, images, and videos to optimize campaign performance.
• Analyze and report on metrics to measure success of social media efforts, providing actionable insights and making data-driven decisions to alter digital strategies as needed.
• Consistently collaborate with internal and external stakeholders to amplify key messaging and the Miami Hurricanes brand.
• Contribute to the upkeep of MiamiHurricanes.com and the Miami Hurricanes app.
• Travel with assigned team required.
• Other duties as assigned by the Assistant VP, Marketing.

WHAT YOU BRING

Experience

• Extensive knowledge of the ever-changing landscape of social media, particularly in
• sports and entertainment.
• Proven success in driving content and generating revenue through both paid and organic social media channels.
• Experience with running paid social through Meta and Google ads
• Experience in managing social media accounts/platforms for Division I athletic teams is
• preferred.
• Comfortability working with analytics platforms to track KPIs and assess success of social accounts.
• Proficient in Adobe Creative Suite software, particularly Photoshop and Lightroom
• Experience with content creation in photography and graphic design.
• Self-motivated, independent individual who proactively identifies new opportunities,
• while also working collaboratively in a team setting.
• Able to operate under tight deadlines and manage multiple projects simultaneously.
• Working knowledge of and adherence to all University, ACC and NCAA rules and regulations.

Qualifications

• Minimum 2 years of experience managing and executing both paid and organic social media campaigns.
• Bachelor’s degree required

WORK ENVIRONMENT

At Legends Global, our people power every success. You’ll work alongside exceptional talent, learn from world-leading experts, and contribute to projects that set the standard across sports, entertainment, hospitality, and live experiences. If you’re driven to operate at the highest level, build with purpose, and help partners win on the biggest stages, you’ll thrive here.

Compensation

This position offers a competitive salary commensurate with experience, skills, and qualifications. Legends Global offers a competitive total rewards package, including medical, vision, dental, life and disability insurance, paid vacation, and 401k plan.