Manager, Digital Strategy | University of Miami

Legends Sales & Marketing, LLC; Coral Gables (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Life insurance

Disability insurance

Paid vacation

401k plan

Job summary

Legends Global, partnering with the University of Miami, is seeking a Manager of Digital Strategy to lead data‑driven campaigns across Miami Athletics. You’ll own paid and organic social, content calendars, and cross‑functional collaboration to drive fan engagement and revenue.

The role focuses on paid media strategy, content development, and audience segmentation, with travel as part of the responsibilities. Build and optimize campaigns to elevate the Hurricanes brand.

Qualifications

• Minimum 2 years of experience managing and executing both paid and organic social media campaigns.
• Bachelor’s degree required.

Responsibilities

• Develop and oversee digital strategy for assigned sport(s) and channels to drive engagement and revenue.
• Manage social media channels (X, Instagram, Facebook, YouTube and TikTok); assist content creation.
• Create and maintain content calendars for regular organic and sponsored content.
• Plan and implement paid media campaigns focused on lead generation and revenue growth.
• Own paid social performance end-to-end with cross-functional partners.
• Develop targeted audience segments using data and job titles.
• Conduct A/B testing on ad copy, visuals to optimize campaigns.
• Analyze metrics and provide actionable insights to adjust strategies.
• Collaborate with stakeholders to amplify Miami Hurricanes brand.
• Contribute to upkeep of MiamiHurricanes.com and app.
• Travel with assigned team required.
• Other duties as assigned by Assistant VP, Marketing.

Skills

Paid social

Organic social

Content creation

Analytics

Adobe Photoshop

Adobe Lightroom

Photography

Graphic design

Team collaboration

Budget management

Education

Bachelor’s degree

Tools

Meta Ads Manager

Google Ads

Analytics platforms

Job description

THE ROLE: MANAGER, DIGITAL STRATEGY LOCATION: CORAL GABLES, FL

Legends Global is the premier partner to the world’s greatest live events, venues, and brands. We deliver a fully integrated suite of premium services through a white-label model that keeps our partners front and center — from feasibility and project development to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking. With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale, expertise, and connectivity to help our partners grow. The Legends Global Way guides how we operate: Align, Scale, Connect, Team, Win — shared success, repeatable systems, connected solutions, unstoppable teams, and wins that are earned every day.

About the Role

The Manager, Digital Strategy will lead the creation and management of highly effective digital campaigns with the goal of enhancing brand awareness, increasing engagement and driving revenue. The Manager, Digital Strategy will be critical in developing the department’s digital strategy from planning to capturing to publishing all forms of content for assigned sport(s) and channels. They will have a heavy focus on the paid media strategy and execution for Miami Athletics, driving revenue through lead gen campaigns and direct sales initiatives.

About the Project/Venue UNIVERSITY OF MIAMI

The University of Miami has entered a long‑term partnership with Legends to oversee athletics, ticket sales, customer service, annual fund solicitation/engagement, ticket operations, digital marketing, corporate partnerships, and multi‑media rights opportunities. In addition, Legends will represent the University in developing campus‑wide strategic partnerships. As the exclusive partner for Miami Athletics, Legends will engage Hurricanes fans and donors, local and regional South Florida businesses, and national brands with unique and integrated sponsorship, ticketing, and hospitality options.

WHAT YOU’LL DO (KEY RESPONSIBILITIES & OUTCOMES)

• Develop and oversee the digital strategy for assigned sport(s) and channels within Miami Athletics, focusing on content creation, curation, driving fan engagement and revenue.
• Manage social media channels (X, Instagram, Facebook, YouTube and TikTok) for assigned sport(s), assisting in content creation (photography, vertical videos, etc.)
• Create and upkeep content calendars to ensure regular, consistent and engaging content (both organic and sponsored) is produced and published.
• Direct, plan and implement paid media campaigns for Miami Athletics with focus on lead generation and revenue growth.
• Own paid social performance end‑to‑end, working with Assistant VP, Marketing on strategy, budget, creative direction, analytics and interdepartmental communication.
• Develop targeted audience segments using customer data, interests and job titles.
• Conduct A/B testing on ad copy, images, and videos to optimize campaign performance.
• Analyze and report on metrics to measure success of social media efforts, providing actionable insights and making data‑driven decisions to alter digital strategies as needed.
• Consistently collaborate with internal and external stakeholders to amplify key messaging and the Miami Hurricanes brand.
• Contribute to the upkeep of MiamiHurricanes.com and the Miami Hurricanes app.
• Travel with assigned team required.
• Other duties as assigned by the Assistant VP, Marketing.

WHAT YOU BRING

• Extensive knowledge of the ever‑changing landscape of social media, particularly in sports and entertainment.
• Proven success in driving content and generating revenue through both paid and organic social media channels.
• Experience with running paid social through Meta and Google ads
• Experience in managing social media accounts/platforms for Division I athletic teams is preferred.
• Comfortability working with analytics platforms to track KPIs and assess success of social accounts.
• Proficient in Adobe Creative Suite software, particularly Photoshop and Lightroom
• Experience with content creation in photography and graphic design.
• Self‑motivated, independent individual who proactively identifies new opportunities, while also working collaboratively in a team setting.
• Able to operate under tight deadlines and manage multiple projects simultaneously.
• Working knowledge of and adherence to all University, ACC and NCAA rules and regulations.

QUALIFICATIONS

Minimum 2 years of experience managing and executing both paid and organic social media campaigns. Bachelor’s degree required.

WORK ENVIRONMENT

At Legends Global, our people power every success. You’ll work alongside exceptional talent, learn from world‑leading experts, and contribute to projects that set the standard across sports, entertainment, hospitality, and live experiences. If you’re driven to operate at the highest level, build with purpose, and help partners win on the biggest stages, you’ll thrive here.

COMPENSATION

This position offers a competitive salary commensurate with experience, skills, and qualifications. Legends Global offers a competitive total rewards package, including medical, vision, dental, life and disability insurance, paid vacation, and 401k plan. Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our #1 Top Workplace in the area.