Manager, Digital Strategy (Brand Portfolio) (Remote Opportunity)

National Black MBA Association; Chicago (IL); Remote; USD 95,000 - 125,000; Full time

Job summary

A leading hospitality company in Chicago is seeking a Manager for Digital Strategy to oversee the digital performance and strategy for various brand portfolios. The role requires a strong understanding of digital marketing channels, leadership skills and the ability to collaborate across different teams. The salary range for this position is $95,000 to $125,000, with eligibility for bonuses and incentives.

Benefits

Annual allotment of free hotel stays

Flexible work schedule

Wellbeing initiatives

Paid Time Off

401K with company match

Qualifications

• Minimum 5 years in commercial performance strategy roles.
• Strong understanding of digital marketing channels.
• Experience collaborating with cross-functional teams.

Responsibilities

• Manage digital performance and strategy for brand portfolios.
• Create analytics dashboards to monitor KPIs.
• Collaborate with internal stakeholders on digital strategies.

Skills

Commercial performance strategy

Digital ecosystem understanding

Project management

Analytical skills

Cross-functional leadership

Communication skills

Education

Bachelor's degree

Tools

Adobe Analytics

Google Analytics

Job description

Overview

Hyatt Hotels Corporation seeks an enthusiastic Manager to join our Global Digital Strategy & Performance team. In this role, you will collaborate closely with the broader Commercial Services organization (Brand, Revenue, Sales, Marketing, Loyalty, Field Marketing, and Digital teams), where you’ll be instrumental in continuing to make Hyatt a leading hospitality company. You will be part of a team that is passionate about our purpose, committed to nurturing curiosity and new skills, and building connections across the organization with colleagues, customers, and guests.

Why Hyatt

At Hyatt, we believe in belonging and creating a culture of care, where colleagues become family. Since 1957, our colleagues and guests have been at the heart of our business and helped Hyatt become one of the best, and fastest growing hospitality brands in the world. As we grow, opportunities for career development continue to expand.

Why Now?

This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers. The hospitality industry remains resilient and offers opportunities for upward mobility.

How We Care for Our People

Our purpose is to care for people so they can be their best. Every business decision is made through this lens, informing how we support each other as members of the Hyatt family. We’ve earned a place on Fortune’s 100 Best Companies to Work For list for the last ten years, reflecting our culture of inclusivity, empathy and respect.

We offer several corporate benefits, including:

• Annual allotment of free hotel stays at Hyatt hotels globally
• Flexible work schedule
• Wellbeing initiatives (including Headspace) and a discount at on-site fitness centers
• Global family assistance policy with paid time off for birth/adoption and financial assistance for adoption
• Paid Time Off, Medical, Dental, Vision, 401K with company match

Who You Are

As our ideal candidate, you understand the power and purpose of our culture of care, and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect and Wellbeing. You enjoy working with others, are results driven and are looking for opportunities to develop personally and professionally.

The Manager, Digital Strategy (Brand Portfolio) will be responsible for the digital performance and strategy for a specific brand portfolio(s) at Hyatt (i.e. Luxury, Lifestyle, Classics, Essentials, or Inclusive Collection) and be a part of the Global Digital Strategy & Go-to-Market team. The Manager will support commercial performance with emphasis on growth (room nights, revenue) of direct digital channels (Hyatt.com and App), create documentation and training materials, field communications, collaborate cross-functionally with Product Management, Analytics, Digital Content, Marketing, Revenue, Loyalty and other departments; develop strategy playbooks and educational presentations/webinars on best practices for hotels in the assigned portfolio. This role will create analytics dashboards to monitor KPIs, analyze impact, provide performance reports/updates, and develop actionable solutions to empower stakeholders with digital adoption. The Manager will regularly collaborate with internal and external stakeholder groups including various commercial functions, operations leadership, hotel owners and third-party operators.

• Engage with key brand portfolio stakeholders to understand digital needs, provide internal feedback on portfolio needs, and maintain strong relationships to drive digital adoption and growth across assigned portfolio(s).
• Partner with core departments within the global Digital team (media, content, analytics, product, etc.) to develop strategies and execute initiatives aimed at improving direct channel performance (room nights and revenue) within the portfolio.
• Create field-facing presentations and lead in-person meetings and/or webinars to share updates and best practices with hotels.
• Develop analytics dashboards and performance reports to monitor portfolio performance and routinely report wins and opportunities.
• Become an expert in Hyatt’s owned digital tools and platforms; assist with enablement through training documentation and product feedback.
• Operate effectively in a fast-paced, complex corporate environment.
• Travel up to 20% nationally as required.

Qualifications

Experience Required:

• Minimum 5 years in commercial performance strategy related roles (field marketing, analytics, content strategy, paid media, eCommerce, merchandising, advertising, or digital operations); prior hospitality experience preferred.
• Strong understanding of the digital ecosystem and how paid, earned, and owned channels drive guest preference, bookings, revenue, and loyalty.
• Strong project management, analytical, and cross-functional leadership skills.
• Experience and comfort working with corporate/above-property and hotel-level colleagues.
• Knowledge of content management systems, digital asset management systems, and personalization strategies.
• Knowledge of key digital marketing channels including paid search, SEO, metasearch, display advertising and social media.
• Knowledge of the consumer booking journey, travel trends, segmentation, and loyalty programs.
• Knowledge of Large Language Models (LLMs) and related technologies; general understanding of emerging tech.
• Experience collaborating with cross-functional teams to drive ownership and timely completion of complex tasks.
• Excellent communication, problem-solving, and collaborative mindset; strong interpersonal and written communication skills.

Experience Preferred:

• Bachelor’s degree required
• Prior hospitality experience preferred
• Public speaking and experience leading conversations with internal and external audiences
• Experience using web analytics platforms (e.g., Adobe Analytics, Google Analytics)

The position responsibilities outlined above are not all encompassing. Other duties and qualifications may be required as necessary.

The salary range for this position is $95,000 to $125,000. This position is eligible for incentive awards and an annual bonus. The final pay rate will depend on experience and location, and will meet local requirements, including the local minimum wage rate.